How Dropbox, SalesForce, Evernote, Box, Zagg, Yammer and many, many other companies handle social using memes, gimmicks, crazy posts and giveaways ALL THE TIME. And it works!

1. B2B Social Media Examples
How Dropbox, SalesForce, Evernote, Box, Zagg, Yammer and
many, many other companies handle social using memes,
gimmicks, crazy posts and giveaways ALL THE TIME.
And it works!

2. SalesForce Giveaways
Giveaways in the last 3 months:

3. SalesForce Memes

4. SalesForce
And look! They have That’s because…
a HUGE team
running social, too.

5. Zagg
Memes:

6. Zagg
Giveaways:

7. Evernote
Giveaways:

8. Evernote
Likes us and other posts:

9. Evernote Meme
Created from fans on Memegenerator and posted to
@Evernote Twitter:

10. Yammer
Lots of cupcake and cookie pics:

11. Yammer
Happy 7-Eleven Day:
They’re a social business
tool…that posts food pics on
Facebook.
They also hold ‘YamJam’
every year.
And Microsoft bought them.

12. Box
Giveaways:

13. Box
How high can
Aaron Levie jump?
Find out in this
Facebook pic:

14. DropBox
Giveaway with a silly pic:

15. Dropbox
More product giveaways:

16. Two ways to use Social
1. Advertise on social
2. Word of mouth marketing (in other words create
viral content and referral programs so friends will
tell their friends).
The MOST viral content are: giveaways, memes and
attention-grabbing pics.