Ala pr2010

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ALA PR Forum Sunday

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Ala pr2010

  1. 1. Leah Krevit Rice University The Rest of Us Stephen Abram, MLS, Gale Cengage Learning ALA Public Relations Forum ALA in DC - June 27, 2010 PR Forum: Next Practices in Communication @ your library
  2. 2. These slides will also be available at Stephen’s Lighthouse blog Change and Challenges
  3. 5. Is Your Library an Event? What experiences are you promoting? What’s the benefit?
  4. 16. ALA PR June 24, 2007
  5. 18. 18 PR Tools for Libraries <ul><li>YouTube  </li></ul><ul><li>Second Life  </li></ul><ul><li>MySpace  </li></ul><ul><li>Facebook  </li></ul><ul><li>Flickr  </li></ul><ul><li>Podcasts / iTunes  </li></ul><ul><li>Wikipedia  </li></ul><ul><li>Ning  </li></ul><ul><li>WebEx / LiveMeeting  </li></ul><ul><li>Twitter  </li></ul><ul><li>Mozes  </li></ul><ul><li>NowPublic  </li></ul><ul><li>MyBlogLog  </li></ul><ul><li>Blogging  </li></ul><ul><li>Tagging, Scanning, RSS  </li></ul><ul><li>SEO  </li></ul><ul><li>LinkedIn / Plaxo  </li></ul><ul><li>SurveyMonkey / Zoomerang  </li></ul>A
  6. 22. Social Glue and Libraries
  7. 23. ASK YOURSELF <ul><li>What is more important for value-based funding? </li></ul><ul><li>What tugs at the heartstrings? </li></ul><ul><li>6% annual increases in circulation? </li></ul><ul><li>100% increases in ILL? </li></ul><ul><li>500% increases in website hits? </li></ul><ul><li>1000% increases in database results? </li></ul><ul><li>50% increases in customer satisfaction? </li></ul>
  8. 24. Or Stories?
  9. 25. 7 Tricks You Can Do Right Away <ul><li>Number One: </li></ul><ul><li>What are your top reference questions? </li></ul>
  10. 26. 7 Tricks You Can Do Right Away <ul><li>Number Two: </li></ul><ul><li>Promote your staff – FB, Tweets, web pages, photos </li></ul>
  11. 27. 7 Tricks You Can Do Right Away <ul><li>Number Three: </li></ul><ul><li>Do a Signage Audit and a walkthrough </li></ul><ul><li>(physical and virtual with a newbie) </li></ul>
  12. 29. 7 Tricks You Can Do Right Away <ul><li>Number Four: </li></ul><ul><li>Get Some Widgets (Hint: API) </li></ul>
  13. 30. 7 Tricks You Can Do Right Away <ul><li>Number Five: </li></ul><ul><li>Get Jiggy with GIS. </li></ul>
  14. 32. 7 Tricks You Can Do Right Away <ul><li>Number Six: </li></ul><ul><li>Go Beyond Statistics </li></ul><ul><li>Google Analytics </li></ul><ul><li>Foresee </li></ul>
  15. 33. What We Never Knew Before <ul><li>27% of our users are under 18. </li></ul><ul><li>59% are female. </li></ul><ul><li>29% are college students. </li></ul><ul><li>5% are professors and 6% are teachers. </li></ul><ul><li>On any given day, 35% of our users are there for the first time. </li></ul><ul><li>29% found our products via the library website. </li></ul><ul><li>59% found what they were looking for on their first search. </li></ul><ul><li>72% trusted the content more than what they found on Google. </li></ul><ul><li>But, 81% still use Google. </li></ul>
  16. 34. Driving User to the Library <ul><li>Encyclopedia.com </li></ul><ul><li>HighBeam </li></ul><ul><li>WorldCat </li></ul><ul><li>iPhone App </li></ul><ul><li>Questia </li></ul><ul><li>Geo-IP measures </li></ul><ul><li>Etc. </li></ul><ul><li>Watch for more . . .? </li></ul>
  17. 35. 7 Tricks You Can Do Right Away <ul><li>Number Seven: </li></ul><ul><li>Develop a STORY collection strategy </li></ul>
  18. 36. The thing about success, is that it’s not about things. Or 2.0 Technology
  19. 37. Are we going to a totally build it yourself world? Imagine IKEA merging with GM...
  20. 40. Yes, this is ancient wisdom: clients aren't buying your hammer, they are buying the deck of their dreams. Help them build it.
  21. 41. OK – What is happening that will change everything?
  22. 42. “ The Internet has now progressed to its infancy”
  23. 43. Google Books Settlement LIBRARIES COMPETE
  24. 44. Google Editions: Bookstore LIBRARIES COMPETE
  25. 46. SEO: Search Engine Optimization SMO: Social Media Optimization LIBRARIES COMPETE
  26. 47. I  my customers
  27. 48. Geo-IP LIBRARIES COMPETE
  28. 49. Top 10 Ways to Drive People to the Library Using Social Media <ul><li>Find the Influencers </li></ul><ul><li>Connect with the Influencers </li></ul><ul><li>Motivate the Influencers </li></ul><ul><li>Build Buzz and Interest </li></ul><ul><li>Kodak Moments </li></ul><ul><li>Flip Camera Crazy </li></ul><ul><li>Tweet and be Tweeted </li></ul><ul><li>E-mails – yep – they still work </li></ul><ul><li>Survey </li></ul><ul><li>Measure and refine (rinse and repeat) </li></ul><ul><li>Bonus: Testimonials! </li></ul>
  29. 50. Transmogrifying Containers LIBRARIES COMPETE
  30. 51. Broadband LIBRARIES COMPETE
  31. 52. The Cloud …printing …software …storage LIBRARIES COMPETE
  32. 53. The Article Economy++ Format Agnosticism LIBRARIES COMPETE
  33. 54. The Yahoo!/Bing iPhone, Facebook Migration LIBRARIES COMPETE
  34. 55. Devices like iPads, Kobo, Kindles, eDGe, and Mobile LIBRARIES COMPETE
  35. 56. eBook Growth
  36. 57. Supporting the 21 st Century book experience?
  37. 58. Kobo, iPad, Amazon, Apple, iPDF, etc. . . .
  38. 60. Mobile LIBRARIES COMPETE
  39. 63. The Experience LIBRARIES COMPETE
  40. 64. A Third Path
  41. 68. Context is King , not Content. Curation and Contact Rule
  42. 69. Community Stories
  43. 70. Conversations Stories
  44. 71. Relationships Stories
  45. 72. Community Networks The Social Life of Information Stories
  46. 73. Life Stories
  47. 74. Connection Stories
  48. 75. Personalization Stories
  49. 76. Comfort
  50. 77. Simplicity
  51. 78. Learning
  52. 79. Trans-Literacy Move beyond reading & PC skills <ul><li>Reading literacy </li></ul><ul><li>Numeracy </li></ul><ul><li>Critical literacy </li></ul><ul><li>Social literacy </li></ul><ul><li>Computer literacy </li></ul><ul><li>Web literacy </li></ul><ul><li>Content literacy </li></ul><ul><li>Written literacy </li></ul><ul><li>News literacy </li></ul><ul><li>Technology literacy </li></ul><ul><li>Information literacy </li></ul><ul><li>Media literacy </li></ul><ul><li>Adaptive literacy </li></ul><ul><li>Research literacy </li></ul><ul><li>Academic literacy </li></ul><ul><li>Reputation, Etc. </li></ul>
  53. 81. These are exciting times. Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.
  54. 83. The power of libraries
  55. 84. Speak Out!
  56. 85. Surprise Them!
  57. 86. Trust Experiments!
  58. 88. Join us on the Hill!
  59. 89. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Gale Cengage Learning Cel: 416-669-4855 [email_address] Stephen’s Lighthouse Blog http://stephenslighthouse.com Twitter: sabram

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