This document discusses direct marketing between businesses (B2B). It defines B2B as commerce transactions between organizations like manufacturers, wholesalers, and retailers. The key sectors of the B2B market are producers, middlemen, government units, and non-profits. B2B marketing has specific characteristics including smaller numbers of larger buyers, geographic concentration of buyers and sellers, and close buyer-seller relationships. The major advantages of B2B marketing are a larger market, global expansion opportunities, and reduced costs through efficiencies. Potential disadvantages include supply shortages, unknown suppliers, and less face-to-face contact.

1. DIRECT
MARKETING

2. CONTENT
01
02
03
04
05
06
07
INTRODUCTION
Concept
SECTORS OF B2B
CHARACTERISTIC
S
COMMUNICATION
STRATEGIES
FEATURES OF B2B
ADVANTAGES AND DISADVANTAGES
08 B2B VS B2C
Fauget

3. DIRECT MARKETING
Direct marketing is a form of
advertising that specifically
targets a person or company
to generate new business,
raise the profile of an
organization or product, or
make a sale.

4. It describes commerce transaction between
business, such as between a manufacture and a
wholesaler or between a wholesaler or a retailers.

5. CONCEPT
Business marketing is the practices of individuals or organisation,
including commercial businesses, governments and institutions,
facilitating the sale of their products or services to other companies or
organisations that either resell them, use them as components in
products or services they offer or use them to support their operation.
B2B products and services are sold from one company to another company
Example: Intel selling microprocessor to dell.

6. PRODUCERS
MIDDLEMEN
GOVERMENT UNITS
NON PROFITS

7. SECTOROFTHEB2BMARKET
PRODUCERS - includes all manufactures and service providers; buy goods to
to use in making others goods and services
MIDDLEMEN - buy goods for resale; includes all retailers and wholesalers
( distributors,vendors )
GOVERMENT - includes all federal, state, and local governments and govt.
agencies
NON PROFITS - includes charities, schools and universities,museums,
etc..

8. SIZES
AND
NUMBERS
OF
BUYERS
GEOGRAPHIC
MARKET
CONCENTRAT
ION
BUYER
SELLER
RELATION
SHIP

11. KET FEATURES OF B2B PRODUCT
A Fewer users and larger purchases
Derived demand - esp. for raw materials and components
Fluctuating demand - 10% change in consumer demand can lead to
more than 10% change in the demand for inputs
Rational buying decision process-quality, ---
Technical, perceived
Dependability-performance and service

12. MAJOR USES OF B2B
PRODUCTS
FOR ADDITIONAL
PRODUCTION
(e.g., components
are combined into
subassemblies
and become part
of the finished
product )
FOR USE IN
OPERATIO ,BUT
NOT PART OF THE
FINISHED
PRODUCT
FOR RESALE

13. Larger Market
Global Expansion
Less Inventory
Reduced Transaction
Cost
High Cost Saving
More Efficient Pricing
Great Competition
Possibility of Shortage
Unknown Suppilier
Deletes Middleman
Lower Profits
No Face To Face Contact

15. HARSHIT
SHUKLA
BBD
UNIVERSITY
Fauget

16. THANK'S
FOR
WATCHING
Fauget