SlideShare a Scribd company logo
Components of growth
for Global Strategy in
Automobile industry
- By Group No.5
Components of Growth strategies
● The need for localization in manufacturing
● Decentralization of market and organizational
structure
Honda Motor Co. is a company that has developed a
multinational strategy and a decentralized organizational
structure. Honda develops it's products in the regional
markets in which it operates. The company has over 500
subsidiaries and affiliates throughout the world. The
company is headed by an executive council Japan, but
operations are divided across six regions
Lamborghini ● Lamborghini strategically
develop hybrid variants for all
next-generation super sports
car models so to expand their
markets globally among car
lovers.
● Presenting new models and
initiatives within exclusive and
personalized settings and
events for customers and
media.
❖ To make mobility and goods
transportation more
sustainable, with a clear
commitment to CO₂ neutrality
❖ To grow in core business
❖ To focus even more on the
experience for the customer
❖ To implement electric driving in
all divisions as a priority
❖ To promote driving with a focus
on the benefit to the customer
and profitability
Ferrari
● Expansion into Formula 1 racing category and
luxury segment
● The Company has been known for the
success in Formula 1 racing through
Scuderia Ferrari, the most successful team
in Formula 1 history which has positioned
itself as a premier racing team in Formula
1.
● Ferrari is working together to expand and
create a range of luxury goods and lifestyle
categories which gives the customers the
feeling of exclusivity through
supplementing it along with the sports cars
aimed at enhancing the brand image.
● Diversifying into these segments allows
them to target different audiences.
● Strategy of Manufacturing & Assembling
into each country.
● Scaling down the cost of production &
operations by manufacturing & assembling
into each country.
● Generating revenue in every continents by
selling its share which help them to build a
strong financial strength.
● Providing Warranty & support assistance
world wide into every continents.
● To grow local market share into each
country.
● Partnering or collaborating with an
existing market lead to have an upper
edge on distribution, cost cutting and
goodwill.
● The small KTMs - 125, 200, 250 and 390 ,
are jointly designed by Bajaj and KTM,
with the production happening in India
and exported to wherever they are sold.
Pulsar 200 NS/AS/RS and Dominar which
use engines based on the KTM engines,
have significantly revised designs to
qualify as their own intellectual property
and thus be branded Bajaj.
● Focusing on the factor named Modern
Premium and Diversity.
● Connecting to all its sub brands to diversify
globally.
● Diversifying the range with eco-friendly,
Electric Hybrid and CNG Cars for a better
experience altogether.
● Examples of the same are Kona, Aura and
Ioniq.
● Believes in not just manufacturing cars but
possibilities.
Thank you

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B2B automobile growth strategy

  • 1. Components of growth for Global Strategy in Automobile industry - By Group No.5
  • 2. Components of Growth strategies
  • 3. ● The need for localization in manufacturing ● Decentralization of market and organizational structure Honda Motor Co. is a company that has developed a multinational strategy and a decentralized organizational structure. Honda develops it's products in the regional markets in which it operates. The company has over 500 subsidiaries and affiliates throughout the world. The company is headed by an executive council Japan, but operations are divided across six regions
  • 4. Lamborghini ● Lamborghini strategically develop hybrid variants for all next-generation super sports car models so to expand their markets globally among car lovers. ● Presenting new models and initiatives within exclusive and personalized settings and events for customers and media.
  • 5. ❖ To make mobility and goods transportation more sustainable, with a clear commitment to CO₂ neutrality ❖ To grow in core business ❖ To focus even more on the experience for the customer ❖ To implement electric driving in all divisions as a priority ❖ To promote driving with a focus on the benefit to the customer and profitability
  • 6. Ferrari ● Expansion into Formula 1 racing category and luxury segment ● The Company has been known for the success in Formula 1 racing through Scuderia Ferrari, the most successful team in Formula 1 history which has positioned itself as a premier racing team in Formula 1. ● Ferrari is working together to expand and create a range of luxury goods and lifestyle categories which gives the customers the feeling of exclusivity through supplementing it along with the sports cars aimed at enhancing the brand image. ● Diversifying into these segments allows them to target different audiences.
  • 7. ● Strategy of Manufacturing & Assembling into each country. ● Scaling down the cost of production & operations by manufacturing & assembling into each country. ● Generating revenue in every continents by selling its share which help them to build a strong financial strength. ● Providing Warranty & support assistance world wide into every continents. ● To grow local market share into each country.
  • 8. ● Partnering or collaborating with an existing market lead to have an upper edge on distribution, cost cutting and goodwill. ● The small KTMs - 125, 200, 250 and 390 , are jointly designed by Bajaj and KTM, with the production happening in India and exported to wherever they are sold. Pulsar 200 NS/AS/RS and Dominar which use engines based on the KTM engines, have significantly revised designs to qualify as their own intellectual property and thus be branded Bajaj.
  • 9. ● Focusing on the factor named Modern Premium and Diversity. ● Connecting to all its sub brands to diversify globally. ● Diversifying the range with eco-friendly, Electric Hybrid and CNG Cars for a better experience altogether. ● Examples of the same are Kona, Aura and Ioniq. ● Believes in not just manufacturing cars but possibilities.