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SEO plan of SBI Insurance
- 1. ‘SBI life extend’ By Ayushchaturvedi Vijay Thakur Siddharth jadhav Manasvi khandelwal Sanjana nair
- 2. Market Analysis SWOT Strengths 1. LeveragesSBI’s largest customer base for cross selling its product. 2. Multi layer distribution channel 3. SBI life has over 7000 on-roll employees and 75000 agents. 4. Strong presence across india. Weaknesses 1. Managing a huge number of people in a concern 2. Cases of fraud have tarnished image 2 Opportunities 1. Growing rural market potential 2. Group insurance through large employers. 3. People willing to invest more to secure their future. Threats 1. Economic crisis 2. Enty of new NBFCs in the sector.
- 3. Insurance Eric G en d e r A g e Ma r i t a l S t a t u s A g e L o c a t i o n M a l e 2 8 - 4 3 Ye s 1 8 - 4 5 Ye a r s U r b a n / S u b u r b a n c i t i e s Customer Persona GOALS & VALUES Sidd has some previous experience with insurance but faces problems in making purchase decisions on his own he is looking for someone to guide him in the process. CHALLENGES & PAIN POINTS • Pressure - Has to make a decision fast but not sure which one to go for • Professional Terms & Jargons • Overwhelmed by numerous offerings • Security and trust issues. O c c u p a t i o n A n n u a l I n c o m e L e v e l o f e d u c a t i o n S o u r c e s o f i n f o r m a t i o n J o b / B u s i n e s s ₹ 6 - 2 5 L a k h s U G / P G TV , S o c i a l Me d i a , B l o g s , R e f e r e n c e g r o u p s , s o c i a l m e d i a , y o u t u b e .
- 4. CONSUMER JOURNEY ▸ Multipletouch points between consumer and our policy. ▸ Prespective customers can 1. Visit our website 2. Use financial calculater to know benefits of our policy 3. Fixing up of appointment with insurance agent 4. May use mobile application for buying the product and uploading the documents 5. Will get regular updates through email,SMS and on mobile application. 4
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- 6. Consumer Insights 1. Theresults show that a large majority of Indian consumers (76%) depend on agents to learn about life insurance products before taking a decision. 2. Only just over one-third of consumers who participated in the study said they carry out research before purchasing life insurance. This suggests a fairly low awareness about life insurance and its purpose. 3. The survey results show that less than half of people with life insurance (42%) are ‘very confident’ that they purchased the right life insurance policy. 4. More than half of the uninsured group taking part in the survey (51%) said that insurance policies are either difficult to understand, they perceive the claims process to be difficult, or they perceive the application process to be difficult. 6
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- 8. Communication Plan 8 Creating buzz Socialmedia campagins and releasing the poster of our short film. Interaction and marketing Interacting with prospect customers through email, social media and SBI portal also by pop up ads in policy related sites. Promoting our short film teaser. Release of short film+ YouTube campaign Continuous YouTube campaigns and active social media ads Promotion and intensive advertisement Getting more conversions and interacting with the customers, driving them towards our policy. 1 2 3 4
- 9. 9 Media Strategy Attracting consumersthrough • Blogs • Video ads • Picture ads • Posters • Attractive social media post Action • Emails • Remainders • Post boosting • SMS’s Budget- 10 lakhs
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- 14. Organic social startegy 14 Organicsocial strategy are those which helps to boost the traffic on the website organically without any paid promotion. • Usage of Hashtags to boost visibility. • Creative posts • Alignment of the content • True and attractive representation of policy • Guest Posts on other blogs. Hashtags Used for the same- #lifeinsurance #lifeextented #liveforever #insurance #insuranceagent
- 15. SEO Strategy Everything insearch engine optimizarion revolves around keywords. 15 • On Page Optimization - Page Health Checkup • Optimize mobile site • Use Local SEO More • Integrate maps • Use of h1 tag more for headings BUDGET- 7 lacks per month
- 16. Key words ▸ Lifeinsurance ▸ Future planning ▸ Insurance ▸ Home loans ▸ Career loans ▸ Insurance agent ▸ Family health ▸ Term life insurance 16
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- 19. Outcomes and Deliverables 19 OrganicSocial Srategy Seo Strategy 1. Increase in lead generation 2. Increase in webite traficking 3. Increase in organic social trafic on social media sites as well as on official website
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