The document provides an overview and comparison of the Ferrari and Lamborghini brands. It details their design origins, parent companies, marketing strategies, and growth. Ferrari focuses on Formula 1 racing and ultra-exclusive sports cars starting at $230,000, with no conventional advertising. It has a brand value of $3.77 billion and sold 7,318 cars in 2012, capturing 77% of the high-end market shared with Lamborghini. Lamborghini is owned by Volkswagen and known for its extreme styling. It is expanding in China and through brand extensions like clothing and aims to triple Chinese sales by 2014. Both companies have growth strategies focused on new markets like China and electric vehicles
Highlights : Ferrari reported a record third quarter Q03 – 2017:
• Total shipments of 2,046 units, up 68 units (+3.4%)
• Net revenues grew to Euro 836 million, up 6.7% (+9.3% at constant currencies)
• Adjusted EBITDA of Euro 266 million, margin at 31.8%
• Adjusted EBIT of Euro 202 million
• Adjusted net profit up 24% to Euro 141 million
Highlights : Ferrari reported a record third quarter Q03 – 2017:
• Total shipments of 2,046 units, up 68 units (+3.4%)
• Net revenues grew to Euro 836 million, up 6.7% (+9.3% at constant currencies)
• Adjusted EBITDA of Euro 266 million, margin at 31.8%
• Adjusted EBIT of Euro 202 million
• Adjusted net profit up 24% to Euro 141 million
This presentation encompasses various strategies adopted by ferrari to make it a brand ,marketing strategies,strategic management and SWOT analysis and ansoff matrix for ferrari
This Slide has been made to analyse how and why Ferrari was able to become one of the most exclusive brand recognized in the whole world. Through a deep analysis of
factors will be shown how internal decisions of the company are reflected on the external environment. In particular, through the internal analysis will be given emphasis to the values of the company, which include high attention to environment and human needs. It will continue analysing the strategy decisions and the supply chain of the company, finishing with a consideration on the combination of emergent and prescriptive approach.
In the second part will be discussed the external factors of the firm using more specific tools, as SWOT and PESTEL analysis.
The conclusion will touch on the new challenges of the company and the strategy for the future.
An extensive product portfolio analysis on market requirements for developing, launching and positioning new products with a comparative case study for Porsche and Ferrari in branding strategies according to market opportunities and threats of luxury automotive industry in Europe.
Automobili Lamborghini S.p.A. is an Italian brand and manufacturer of luxury sportscars and formally SUVs which is owned by the Volkswagen Group through its subsidiary brand division Audi.
Founder: Ferruccio Lamborghini
Founded: October 30, 1963
CEO: Stephan Winkelmann
This is pitch deck by Click and particularly intended for pitching Ferrari. In this deck, you will read information about Ferrari performance in China, which automotive brand that currently is the market leader, market potential and opportunities.
This presentation encompasses various strategies adopted by ferrari to make it a brand ,marketing strategies,strategic management and SWOT analysis and ansoff matrix for ferrari
This Slide has been made to analyse how and why Ferrari was able to become one of the most exclusive brand recognized in the whole world. Through a deep analysis of
factors will be shown how internal decisions of the company are reflected on the external environment. In particular, through the internal analysis will be given emphasis to the values of the company, which include high attention to environment and human needs. It will continue analysing the strategy decisions and the supply chain of the company, finishing with a consideration on the combination of emergent and prescriptive approach.
In the second part will be discussed the external factors of the firm using more specific tools, as SWOT and PESTEL analysis.
The conclusion will touch on the new challenges of the company and the strategy for the future.
An extensive product portfolio analysis on market requirements for developing, launching and positioning new products with a comparative case study for Porsche and Ferrari in branding strategies according to market opportunities and threats of luxury automotive industry in Europe.
Automobili Lamborghini S.p.A. is an Italian brand and manufacturer of luxury sportscars and formally SUVs which is owned by the Volkswagen Group through its subsidiary brand division Audi.
Founder: Ferruccio Lamborghini
Founded: October 30, 1963
CEO: Stephan Winkelmann
This is pitch deck by Click and particularly intended for pitching Ferrari. In this deck, you will read information about Ferrari performance in China, which automotive brand that currently is the market leader, market potential and opportunities.
Toyota Motor Corporation founded on August 28, 1937 is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan. The objective of this campaign
1.) Let the prospects experience the car and know about the car from someone they already know or friends of friends.
2.) Increase customers brand loyalty and encourage sales.
On the road since 1884! What today is one of the leading motor vehicle manufacturers in the world,
Piaggio is the market leader in Europe and has since expanded its services to over 50 countries with a proficient presence in the Asian markets.
ROBERTO COLNINNO is chairman and chief executive officer of piaggio and S.p.A
On the road since 1884! What today is one of the leading motor vehicle manufacturers in the world,
Piaggio is the market leader in Europe and has since expanded its services to over 50 countries with a proficient presence in the Asian markets.
ROBERTO COLNINNO is chairman and chief executive officer of piaggio and S.p.A
Growth Strategies of the Automotive sector in International markets. brands like Ferrari Lamborgini Honda Tesla Mercedes and more have been covered along with growth in many continents in Global market and share allocation.
HONDA is a Japanese multinational company.
World’s largest manufacturer since 1950s.
HONDA CIVIC won ‘CAR OF THE YEAR AWARD’ in 2006 and in 2016.
HONDA manufactures vehicles for land, sea and air.
It makes robots as well as wind turbines.
HONDA ACCORD won ‘CAR OF THE YEAR’ in 2018.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
6. BRAND VALUE AND EQUITY
•
Brand Value: $3,770 M
•
In 2012, company’s revenue jumped by 8% to 2.43 B euro.
•
Awards: World’s Most Powerful Brand 2013 - Brand Finance
•
Growth Strategy: - Gasoline-electric hybrid vehicle in 2014 & put more effort in China.
7. SCORECARD
•
In 2012, Ferrari sold 7318 units. Lamborghini sold 2083.
•
Secondary Brand Share: Ferrari sold 77%, measuring only
Lamborghini and Ferrari total sales.
Program,
Initiatives, or
Actions
Key Performance
Indicators
Target
Timeframe
Win United States
Grand Prix
1st place or not
November 17, 2013
Reduction of co2
emission.
Every car produced should have
lower co2 emission, than the
previous type.
Every car produced.
9. BRAND MARKETING
•
Position: Ultra Exclusive Brand
•
Strengths of the brand: Extreme
•
Marketing Activities:
•
Ending business activities in Iran.
•
Lambo have 120 dealerships worldwide.
•
Growth strategy: Diversification
•
Opportunity: Expand in China, fastest
growing market.
10. BRAND GROWTH
•
Marketing & Promotional
Activities:
•
Police force in Dubai and
Italy.
•
Clothing line.
•
Pull marketing: no longer
need to advertise
11. BRAND VALUE AND EQUITY
•
Lamborghini sold 2083 on 2012.
•
Rose by 30%. Up by 34% in Europe despite financial crisis.
•
Revenue up by 46% to $610 millions.
•
Nine locations in China, 100% growth in Chinese sales volume since 2010.
•
Great growth strategy:
•
Diversification by intense research and development.
•
Maximize market penetration.
13. REFERENCES
•
•
Bowman, Z. (2013, February 22). Ferrari rated world's most powerful brand ahead of apple. Retrieved from
http://www.autoblog.com/2013/02/22/ferrari-rated-worlds-most-powerful-brand-ahead-of-apple/
•
Fangfang, L. (2013, May 09). Ferrari planning sales push in china. Retrieved from
http://europe.chinadaily.com.cn/business/2013-05/09/content_16486426.htm
•
Ferrari logo history. (2011, September 20). Retrieved from http://www.logodesignlove.com/ferrari-logo-history
•
Patriquin, M. (2013, September 16). Ferrari hybrid marks the beginning of the end for gas-powered automobiles. Retrieved
from http://www2.macleans.ca/2013/09/16/ferrari-hybrid-marks-the-beginning-of-the-end-for-gas-powered-automobiles/
•
Siroen, R., Zandt, S. V., Penner, S., Heiser, M., & Vink, J. (n.d.). Ferrari logo history. (2011, september 20). retrieved from
http://www.logodesignlove.com/ferrari-logo-history. (Master's thesis, University of Hertfordshire)Retrieved from
http://www.matthias-heiser.de/deutsch/person/stationen/england/reports/business_manuf_2.pdf
•
Stephan winkelmann, president and ceo of automobili lamborghini, is decorated as a grand officer in the order of merit of the
italian republic. (2010, December 1). Retrieved from http://www.lambonb.com/custom13.html
•
Uani applauds maserati, lamborghini for ending business activities in iran. (2013, January 10). Retrieved from
http://www.businesswire.com/news/home/20130110006180/en/UANI-Applauds-Maserati-Lamborghini-BusinessActivities-Iran
Editor's Notes
2. Ferrari’s parent company is Fiat. Fiat is an automobile manufacturer that owned: Alfa Romero, Chrysler, Dodge, Ferrari, Jeep, Lancia, Maserati, Ram and SRT. The name Ferrari came from the owner Enzo Ferrari. The name is very Italian, it does not have a direct resonation, but Italian is known for producing the highest quality cars. The name is also very catchy.
Their slogan is “Everything we do is driven by Ferrari”, Enzo Ferrari is the creator of Ferrari. Their logo came from a fighter plane of Francesco Baracca. Francesco is a heroic airman of the First World War. In 1923 Enzo met Enrico Baracca, The hero’s father. The father told him to put the prancing horse on his car, as it will bring him good luck. Enzo added yellow background, which is the color of Modena, the city where Enzo was born.
3. Ferrari produces cars for a niche market of sports and super sports cars. Their product segments are divided into three segments: sports cars, super sports cars and racing cars. For admirers Ferrari is more than just a car, it’s seen as a work of art.. Ferrari is a very expensive car but in the niche market, the price doesn’t matter to its demand. The target markets are exclusively rich men and women who search for something special. This explains the inelastic demand they have.
One marketing activity that supports their brand’s positioning strategy is their presence in racing event. Ferrari’s racing team is called Scuderia, they mainly race in Formula One. Great number of victories has made Ferrari one of the most successful and prestigious automotive sports teams ever.
Ferrari does not spend much money on conventional advertising. Flip through magazine or newspaper and you won’t find commercial by Ferrari. It is part of their philosophy, to remain exclusive to educated enthusiasts. They are also not looking for a new market, because the parent group Fiat is already reaching market that Ferrari is not reaching. Ferrari should not expand to a new market in the near future, Ferrari is still the most prestige car in the industry, and as long as it
Is staying that way they shouldn’t confuse their consumer with new channels and segments.
Ferrari can also explore new channel by buying and selling vintage Ferrari. Vintge Ferrari is a great investment, and the price can be higher than the new version. Ferrari should refurbished vintage cars that were sold to them and resell it.
4. Ferrari like many other companies also focuses on digital marketing. Here are some descriptions of their marketing digital strategies. The first step is research. Ferrari has an extremely targeted consumer; the team has to ask the right questions. Researching extensive keyword search, and examined competitor tactics and results.
The second step is to strategize. Ferrari website received a high traffic every day, using advanced tracking methods, the team identified which visitors behaviors reflect like a target consumer. The team then show banner ads to the visitors when they’re visiting other website to drive them back to Ferrari.
5. Selected lists of potential consumers receive direct mail that reflects the quality of Ferrari experience. After launching the campaign strategies, the team constantly track and analyze the performance of the campaign strategies. Over the course of 6 months, the team reduced the cost per action of Ferrari’s digital advertising campaigns by 25%, increased impressions more than 50% and increased landing page visitors nearly three-fold.
6. Ferrari has a brand value of: $3,770M. The Italian automaker earned the highest rating among all brands on the Global 500 list despite worth considerably less than its competition. The ranking takes account more than just a company’s bottom line; Brand Finance also looks at margins, and average revenue per customer. This year Ferrari enjoys the best financial results in the automaker’s history. In 2012, the company’s revenue jumped by 8% to 2.43 billion euro.
Ferrari is looking into concentrating on China and United States, as income from Europe remains sluggish. By 2017, China and US will contribute to 30 percent of turnover. Turnover from Europe and Middle East will decline from 52 % to 40 %.
In 2012, Ferrari sold 7,318 cars worldwide, 784 sold in China a 4% rise. China is the world’s largest vehicle market.
Ferrari will also create a hybrid card to follow the trend. Not only it will satisfy tree hugger, but they also need to start as many auto industries is starting to make their own.
7. Ferrari was the best super car manufacturer due to their history of winning many races. They have to keep at the top to retain their reputation of being the best. Ferrari has not been doing well in Korean and Japanese Grand Prix. The second initiatives is to reduce their current co2 emission, to attract untouched target market. The performance indicators is a lower co2 emission for every new model of car.
8. Lamborghini is owned by the VW group. VW group sells cars under Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Skoda and Volkswagen, and also motorcycles under Ducati. Their slogan is “Closer to the road”.. The logo inspiration is Taurus, which is the zodiac of Ferruci. It is also his passion for bullfighting sport. Most of Lamborghini cars named after famous bulls. The bull represents consistency, power and fortitude. Many people say that the black background and golden bull resemblance the black horse and yellow background of the Ferrari logo. The resemblance was not a coincidence, since Ferrucio claim to be an unhappy Ferrari customer.
9.. Lamborghini is known for being dynamic, elegant, and extreme, and that is the strategy that Lamborghini wants to preserve. Unlike Ferrari, Lamborghini is not going to expand to three-model range, as it will dilute what they stand for. Lamborghini main market is US, and they have to leave nuclear Iran to preserve a good relationship with US. Lamborghini is in a group called United Against Nuclear Iran, and it is to their best decision to part ways with Iran. Lamborghini like Ferrari is one of the few manufacturers who do not have to worry much about marketing activities; their automobiles are enough publicity on their own. Lamborghini can also diversify and create more model to reach more audience.
10. Lamborghini gave a custom car for Italy’s police. After 4 years people are still talking about it. They also sell clothing and merchandise to further promote their brand. Lamborghini no longer need to advertise, consumers come to them.
11. Lamborghini’s president and CEO Stephen Winkelmann stated their 2-growth strategy. 1st is creating more model, and that can be achieved by a commitment in R&D. Second growth strategy is to maximize market penetration. Thanks to this policy, the number of dealers worldwide has doubled in only few years. From 65 at the end of 2004 to 127 at the end of 2010.
