My presentation for New Business MN, where I made and defended the claim that 140 characters has changed business.

1. Twitter: How 140 Characters Changed Business

2. Who is this kid? Mitchell Hislop 20 I have been doing social media for… Cool (intl) <codename> LINGO www.mitchellhislop.com

3. Twitter? Twttr 21 March, 2006 SMS dispatch service E.g. I am at this awesome club in SF First message: “just setting up my twttr” (http://twitter.com/jack/status/20)

5. How did this “SMS Dispatch” change business?

6. SXSWi 2007 Usage tripled THE way to find your way around the festival

7. Twitter hits the mainstream Everyone could use it Everyone knew about it The demographic of users caused the change

8. @,#,D? Users drove innovation @ replies Hashtags Direct Messages

9. Where is Twitter now? ~60 Million accounts Public IM Crowdsourcing Business Tool NOT a direct marketing channel

10. How can businesses benefit from twitter? Takeaway #1

11. Twitter and business:Two main camps Marketing/PR Increase awareness Run promos Gauge interest Tap the “pulse” See: @BajaSol Customer Service Stop rants Get public opinion Help customers resolve issues See: @ComcastCares

12. Twitter for Business 101 Be Organic Be Organic Be Organic You need a human manning it, not bots & feeds Integrate it into your overall strategy Essential in times of needing fast communication

13. 101 cont. Join the conversation around your brand Note: You are NOT controlling it Monitor your online reputation

14. Tips from someone in the know On the ground, in the trenches,

16. Twitter Clients Seesmic Desktop Tweetdeck CoTweet Tweetie UberTwitter Twitterberry CETwit

17. Twitter Policy Pros CYA Keep everyone on the same page Keep the corporate message Cons Cuts down on organic conversation Can cause issues if you make it too strict

18. What twitter really means for business. Now forget everything

19. What Twitter has done Changed the structure of communications between brands and the masses Made users want more things real-time Gave users an output for their thoughts on a brand

20. Changed the structure Everyone is equal 1:1

21. Café-shaped conversations

22. Real-time Wildfires Wildfires

23. Users can talk about you, in any way, at any time, to lots of people The biggest change…

24. Why Twitter? First Best SXSW Winner of the microblogging format war

25. Twitter doesn’t matter It’s changes matter, but

26. It could be any service It just so happens to be Twitter right now Twitter could change tomorrow Users will stay the same Users will want the same

27. What Twitter means for business A paradigm shift A new channel for interacting A new part of your marketing mix

28. Contact us for resources Any Questions? Q&A at the end. Want to tweet about me? @mitchellhislop @coolintl @codenamelingo