In this webinar, co-hosted by Windsor Circle, the leading Retention Automation Platform for Retailers, and Tealium, the leader in tag-management solutions, we discussed that seasonal reality of holiday code freezes: as holiday marketing ramps up, the risks of implementing marketing tools or software that affects website code increase. The webiar reviews some key code-changes to avoid making, and marketing campaigns that increase holiday revenue without requiring risky code changes.
Windsor Circle showcases 5 personalized, segmented, automated email campaigns that every retailer should set up before the holiday season gets into full gear. These are easy campaigns, require easy-to-import data, and once set-up, provide ongoing ROI through higher open rates, clicks, and conversions by triggering personalized messages to key customer segments using the automation capabilities of your email marketing software of choice.
Speakers:
Andrew Pearson, VP of Marketing, Windsor Circle
Adam Corey, Director of Business Development, Tealium
Andrew Pearson heads marketing for Windsor Circle, and brings an entrepreneurial, agile approach to both inbound and email marketing in the eCommerce space. Andrew has taught digital marketing to over 3,000 people via webinars, workshops and conference sessions.
Tealium and Windsor Circle also co-hosted the Total Eclipse of the 80s CloudCrawl Party at ExactTarget Connections 2013.
Amazon Managed Blockchain is a fully managed blockchain service that makes it easy for customers to create and manage scalable blockchain-based transaction networks (blockchain networks) using the popular open source blockchain frameworks Hyperledger Fabric and Ethereum. Blockchain technologies enable groups of organizations, oftentimes in financial services and manufacturing, to securely transact, run application code, and share data without a trusted central authority. We will explore the components of blockchain technology, discuss use cases, and do a deep dive into capabilities, performance, and key innovations in Amazon Managed Blockchain.
Initiate Edinburgh 2019 - Top Cloud Security Myths DispelledAmazon Web Services
In this session, we cover the most common cloud security questions that we hear from customers. We provide detailed answers for each question, distilled from our practical experience working with organizations around the world. This session is for everyone who is curious about the cloud, cautious about the cloud, or excited about the cloud.
Amazon Managed Blockchain is a fully managed blockchain service that makes it easy for customers to create and manage scalable blockchain-based transaction networks (blockchain networks) using the popular open source blockchain frameworks Hyperledger Fabric and Ethereum. Blockchain technologies enable groups of organizations, oftentimes in financial services and manufacturing, to securely transact, run application code, and share data without a trusted central authority. We will explore the components of blockchain technology, discuss use cases, and do a deep dive into capabilities, performance, and key innovations in Amazon Managed Blockchain.
Initiate Edinburgh 2019 - Top Cloud Security Myths DispelledAmazon Web Services
In this session, we cover the most common cloud security questions that we hear from customers. We provide detailed answers for each question, distilled from our practical experience working with organizations around the world. This session is for everyone who is curious about the cloud, cautious about the cloud, or excited about the cloud.
Traditionally, technology governance has required long, detailed documents and hours of work for IT managers, security or audit professionals, and administrators. Automating governance on AWS offers a better way. AWS services modernize technology governance by enshrining policy into code and embedding security guardrails at the development level, to provide reliable policy implementation and allow for continuous and real-time auditing capabilities. Leave this session with a better understanding of the benefits of automating technology governance and managing security and compliance with AWS.
Presenter: John McDonald, Financial Services Compliance Specialist, AWS
Real-World AI and Deep Learning for Enterprise with Case StudiesAmazon Web Services
Artificial Intelligence is here this time, to stay. For the Enterprise, AI materializes into solutions that improve customers' experiences by optimizing, automating, and personalizing high-volume tasks while lowering cost and time to market, therefore accelerating innovation. In this session, we cover AWS' AI products and services that enable innovation in the enterprise while maintaining compliance with different regimes such as HIPAA, PCI, and more. Finally, we discuss enterprise architectures on AWS for machine learning and deep learning workloads.
Initiate Edinburgh 2019 - Governance & Compliance in your VPCAmazon Web Services
Cloud computing on AWS provides central IT organizations with the ability to control their applications, data and security. This session will detail the processes and controls that CIO organizations can put in place to maintain control while helping their customers to realize the many benefits of cloud computing.
AWS Application Service Workshop - Serverless ArchitectureJohn Yeung
Demonstrate how severless architecture can benefits enterprise to build API platforms, using Lambda, DynamoDB and API Gateway etc. Real-life use cases are also included.
Initiate Edinburgh 2019 - Moving to DevOps the Amazon WayAmazon Web Services
DevOps is currently one of the most sought after engineering models. One reason is that it helps enterprise transformations. The Amazon transformation to DevOps was born out of the desire to be even more customer obsessed, more agile, and more innovative. Come and learn from our journey as we share the playbook that helped us successfully implement and adopt DevOps as well as the lessons we learned the hard way.
AWS offers a variety of data migration services and tools to help you easily and rapidly move everything from gigabytes to petabytes of data using your networks, our networks, the mail, or even a tractor trailer. Learn about the available data migration options, including the AWS Snowball family, AWS Storage Gateway, Amazon S3 Transfer Acceleration, and other approaches. We provide the guidance to help you find the right service or tool to fit your requirements, and we share examples of customers who have used these options in their cloud journey.
Agility, Business Continuity & Security in a Digital World: Can we have it all?Ocean9, Inc.
Significant business opportunity and value is created w/in our increasingly connected Digital World. The upside is tremendous! – But wait a minute, what about business continuity and security? And how do I stay nimble?
Securing processes that span from sensors to corporate systems in an always on world, is a formidable challenge. Point solutions are not enough. Intelligent and automated business continuity, disaster recovery and security solutions are a must to keep up with the digital processes that are changing rapidly.
This webinar will highlight leading architectures and approaches for Cloud Security as well as BCDR.
Listen to the full webcast here: http://bit.ly/2jndCq0
Top 5 security errors and how to avoid them - DEM06-S - Mexico City AWS SummitAmazon Web Services
According to data collected from an analysis of millions of resources across hundreds of customers, human configuration errors that may expose cloud resources are increasingly common. The potential impact can be significant. Everyone needs to play their part in managing the risks, but first, you need to understand what risks need to be managed. We’ve distilled our customer experiences into the five most commonly made errors. In this session, we explain how to best avoid these errors and discuss what their potential impacts are.
Blockchain is a technology that makes it possible to build applications where multiple parties can record transactions without the need for a trusted, central authority to ensure that transactions are verified and secure. In this session, you will learn about the fundamental concept of Blockchain technology and how AWS gives you access to flexible and cost-effective resources to quickly deploy and experiment with blockchain networks, including Ethereum and Hyperledger Fabric, in minutes, and pay only for what you use.
Initiate Edinburgh 2019 - The Culture of Innovation at AmazonAmazon Web Services
Customers often ask us how they can innovate "like Amazon". From its humble beginnings as a startup in a garage, Amazon has not only innovated across e-commerce, but also introduced new, diverse businesses beyond e-commerce. Over the years, Amazon has improved its ability to take on hard problems and find innovative ways to solve them. AWS is one such example. We have taken something as central and specialized as operating a datacenter, and pushed it to the edge as a utility. When technology becomes a utility, it becomes ubiquitous, allowing more people to participate in innovation. This talk will discuss how Amazon approaches innovation, with its mechanisms, architecture, culture, and organization, with an emphasis on how some of these factors can help other organizations. Our customer will also share how this approach has helped them inspire change within their businesses.
Webinar: 9 pillars of Retention Automation, Oct 2013 featuring Lyris and Wind...WhatConts
Integrating eCommerce Data with email software, Analyzing Customer Retention, and Automating Email
Marketing
Windsor Circle announced an exciting new partnership with Lyris, a global leader in digital marketing software, during this popular webinar which covers the 9 powerful automation capabilities every retailer can harness to double their repeat buyers, realize 5x customer lifetime value, and see fantastic ROI from segmented, automated, and personalized email marketing campaigns by leveraging eCommerce data.
In this webinar, Andrew Pearson, Windsor Circle's VP of Marketing, and Brad McGinity, VP of Sales, highlight and explain the most important data sets to leverage for smarter email marketing, explore best practices and demonstrate how any retailer can begin or enhance data-driven, automated marketing programs within your email software.
We place a special emphasis on the data, segments, and automated emails you can build to have a measurable impact before, during, and after the holidays. From Welcome Series to Win Back Campaigns, Product Recommendations to Replenishment Campaigns, we teach you how to integrate, analyze, and leverage your eCommerce data within your email marketing software of choice to automate your retention marketing.
Traditionally, technology governance has required long, detailed documents and hours of work for IT managers, security or audit professionals, and administrators. Automating governance on AWS offers a better way. AWS services modernize technology governance by enshrining policy into code and embedding security guardrails at the development level, to provide reliable policy implementation and allow for continuous and real-time auditing capabilities. Leave this session with a better understanding of the benefits of automating technology governance and managing security and compliance with AWS.
Presenter: John McDonald, Financial Services Compliance Specialist, AWS
Real-World AI and Deep Learning for Enterprise with Case StudiesAmazon Web Services
Artificial Intelligence is here this time, to stay. For the Enterprise, AI materializes into solutions that improve customers' experiences by optimizing, automating, and personalizing high-volume tasks while lowering cost and time to market, therefore accelerating innovation. In this session, we cover AWS' AI products and services that enable innovation in the enterprise while maintaining compliance with different regimes such as HIPAA, PCI, and more. Finally, we discuss enterprise architectures on AWS for machine learning and deep learning workloads.
Initiate Edinburgh 2019 - Governance & Compliance in your VPCAmazon Web Services
Cloud computing on AWS provides central IT organizations with the ability to control their applications, data and security. This session will detail the processes and controls that CIO organizations can put in place to maintain control while helping their customers to realize the many benefits of cloud computing.
AWS Application Service Workshop - Serverless ArchitectureJohn Yeung
Demonstrate how severless architecture can benefits enterprise to build API platforms, using Lambda, DynamoDB and API Gateway etc. Real-life use cases are also included.
Initiate Edinburgh 2019 - Moving to DevOps the Amazon WayAmazon Web Services
DevOps is currently one of the most sought after engineering models. One reason is that it helps enterprise transformations. The Amazon transformation to DevOps was born out of the desire to be even more customer obsessed, more agile, and more innovative. Come and learn from our journey as we share the playbook that helped us successfully implement and adopt DevOps as well as the lessons we learned the hard way.
AWS offers a variety of data migration services and tools to help you easily and rapidly move everything from gigabytes to petabytes of data using your networks, our networks, the mail, or even a tractor trailer. Learn about the available data migration options, including the AWS Snowball family, AWS Storage Gateway, Amazon S3 Transfer Acceleration, and other approaches. We provide the guidance to help you find the right service or tool to fit your requirements, and we share examples of customers who have used these options in their cloud journey.
Agility, Business Continuity & Security in a Digital World: Can we have it all?Ocean9, Inc.
Significant business opportunity and value is created w/in our increasingly connected Digital World. The upside is tremendous! – But wait a minute, what about business continuity and security? And how do I stay nimble?
Securing processes that span from sensors to corporate systems in an always on world, is a formidable challenge. Point solutions are not enough. Intelligent and automated business continuity, disaster recovery and security solutions are a must to keep up with the digital processes that are changing rapidly.
This webinar will highlight leading architectures and approaches for Cloud Security as well as BCDR.
Listen to the full webcast here: http://bit.ly/2jndCq0
Top 5 security errors and how to avoid them - DEM06-S - Mexico City AWS SummitAmazon Web Services
According to data collected from an analysis of millions of resources across hundreds of customers, human configuration errors that may expose cloud resources are increasingly common. The potential impact can be significant. Everyone needs to play their part in managing the risks, but first, you need to understand what risks need to be managed. We’ve distilled our customer experiences into the five most commonly made errors. In this session, we explain how to best avoid these errors and discuss what their potential impacts are.
Blockchain is a technology that makes it possible to build applications where multiple parties can record transactions without the need for a trusted, central authority to ensure that transactions are verified and secure. In this session, you will learn about the fundamental concept of Blockchain technology and how AWS gives you access to flexible and cost-effective resources to quickly deploy and experiment with blockchain networks, including Ethereum and Hyperledger Fabric, in minutes, and pay only for what you use.
Initiate Edinburgh 2019 - The Culture of Innovation at AmazonAmazon Web Services
Customers often ask us how they can innovate "like Amazon". From its humble beginnings as a startup in a garage, Amazon has not only innovated across e-commerce, but also introduced new, diverse businesses beyond e-commerce. Over the years, Amazon has improved its ability to take on hard problems and find innovative ways to solve them. AWS is one such example. We have taken something as central and specialized as operating a datacenter, and pushed it to the edge as a utility. When technology becomes a utility, it becomes ubiquitous, allowing more people to participate in innovation. This talk will discuss how Amazon approaches innovation, with its mechanisms, architecture, culture, and organization, with an emphasis on how some of these factors can help other organizations. Our customer will also share how this approach has helped them inspire change within their businesses.
Webinar: 9 pillars of Retention Automation, Oct 2013 featuring Lyris and Wind...WhatConts
Integrating eCommerce Data with email software, Analyzing Customer Retention, and Automating Email
Marketing
Windsor Circle announced an exciting new partnership with Lyris, a global leader in digital marketing software, during this popular webinar which covers the 9 powerful automation capabilities every retailer can harness to double their repeat buyers, realize 5x customer lifetime value, and see fantastic ROI from segmented, automated, and personalized email marketing campaigns by leveraging eCommerce data.
In this webinar, Andrew Pearson, Windsor Circle's VP of Marketing, and Brad McGinity, VP of Sales, highlight and explain the most important data sets to leverage for smarter email marketing, explore best practices and demonstrate how any retailer can begin or enhance data-driven, automated marketing programs within your email software.
We place a special emphasis on the data, segments, and automated emails you can build to have a measurable impact before, during, and after the holidays. From Welcome Series to Win Back Campaigns, Product Recommendations to Replenishment Campaigns, we teach you how to integrate, analyze, and leverage your eCommerce data within your email marketing software of choice to automate your retention marketing.
Mailchimp & Shopify Split: What You Need to Know & How We Can HelpTinuiti
According to eMarketer, email is seen as the top ROI driver by US marketers, making it an extremely powerful tool in the world of Ecommerce. If you’re currently running your Ecommerce email marketing on MailChimp and wondering what’s next, this webinar is for you.
Some Topics We’ll Discuss:
-Why Many are Currently Considering a Migration from Mailchimp
-Ensuring a Seamless Migration Experience
-How We Combine Email Strategy & Management for Ecommerce Brands
-Top Three Mistakes to Avoid during an ESP
Let's Get Personal: Unlock the Power of the Personalized Web with Data & Tes...Optimizely
Today’s buyers interacts with your brand across a variety of digital touchpoints giving you a wealth of data about what they want. Savvy marketers are finding ways to leverage that data to create a more personal and engaging customer experience on the web. By creating a more relevant buyer experience you build stronger connections with your customers and increase their propensity to buy from you.
In these slides you'll learn how to leverage behavioral data to create targeted audiences; best practices for using testing to create personalized experiences and learn from a a real example of how eRetailer, The Clymb, targets shoppers with a personalized experience.
[Future of ABM Webinar Series] Mission 4: Customer-Powered ABM – How to Use A...Engagio
Customers offer the trusted information that buyers value most, and their business networks are rich with potential prospects. Don’t fail to call on your customer community in your ABM strategy, or you will miss the impact that advocates can bring. Join Influitive, G2 Crowd, and Engagio in this presentation to learn how leading B2B businesses strategically source, incorporate, and align customer voices in sales and throughout the ABM funnel to increase conversion rates and accelerate deals.
You'll discover how to:
— Leverage customer relationships throughout the buying process
— Weave customer references into your ABM strategy
— Change the way buying decisions are made with customer reviews
Check out our webinar series space flight program! This webinar is Mission 4 of the Future of ABM 5-part webinar series where we discuss the new trends shaping the future of ABM! This series features thought leaders who will help you stay ahead of the ABM curve and give you tips to enable the 1:1 reality. Learn More: https://www.engagio.com/future
Marketing in the Moment: Trends and Innovations in Real-Time Omni-Channel Mar...Ensighten
Presented by Dave Chaffey, CEO and Co-Founder, Smart Insights
Better understanding and acting on the holistic customer journey is paramount to success for today’s marketers. Reaching that goal, however, has become increasingly complicated due to an explosion of disparate technologies and fragmented data sources. How can marketers collect and stitch together the customer data they need, and then act upon that information to drive results? Join digital marketing expert Dave Chaffey as he discusses the latest trends, innovations and best practices for driving more timely and relevant interactions across touch points. Dave will discuss the opportunities and challenges for real-time personalization; give examples of what leading brands are doing today; and talk about how more and more brands are turning to the customer data platform (CDP) and other core technologies to accelerate their initiatives.
How to improve your performance online - survey results Microsoft Dynamics Pa...Patrick Dalle
From a field research on the websites of 80 Microsoft Dynamics Partners in Belgium & the Netherlands, Lemarco discovered the real key drivers behind online performance
The Fast and Furious World of Predictive MarketingWhatConts
Loren McDonald, Marketing Evangelist/Client Success at IBM Marketing Cloud, Matt Williamson, CEO, Windsor Circle and Nathan Decker, Director of Ecommerce, at evo, presented on how predictive marketing has evolved and is still ever changing.
Benefits of Email Marketing. Targeted email marketing. Cost comparison between an email campaign vs. direct mail. When you would use an email marketing campaign and best practices.
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
View this webinar on-demand at: http://dg-r.co/AutomatedROI
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.
This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this webinar, you'll learn:
The three “Must Dos” to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Vorian Agency EDM & eNewsletter Marketing with MailChimp SeminarMatt Lynch
Join industry veteran Matt Lynch, the General Manager of Perth, WA based technical marketing company Vorian Agency, with a look at EDM - Email Direct Marketing. How to improve deliverability, open rates, click through rate, virality and social share. How to reduce
Get ready for the holiday season with the 2018 Holiday Strategies slideshare. This slideshare includes a 2017 holiday recap, monthly checklists to ensure you're ahead of the curve and ready for anything the holidays may throw at you, key themes and dates to mark on your calendar, and holiday campaign ideas and examples.
Building Customer Relationships with UGC & Lifecycle MarketingWhatConts
Learn how to build customer relationships by weaving User Generated Content into your existing Lifecycle Campaigns to help retain customers, grow revenue, and acquire new ones.
Predicting Future Purchases - Create a more efficient acquisition strategyWhatConts
Part 2 of our eCommerce Mastermind Workshop looks at how retailers can use predictive data to create omnichannel campaigns, retain more acquired customers, and create a more efficient acquisition funnel.
Holiday Cheer the Entire Year | Recap of the 2016 Holiday Season & 2017 Growt...WhatConts
The holiday season has come and gone, but that doesn't mean we can't learn from it. We walk through trends from the 2016 holiday season and strategies for growth marketing in 2017.
A look at where eCommerce was and where it's headed. We walk through how consumer behavior has changed over the past 5 years, trends from 2016, predictions from 2017, and 7 actionable steps to creating a proactive marketing strategy.
Retail Retention Marketing Trends with IBM Marketing CloudWhatConts
We surveyed more than 250 retailers for the annual retention marketing survey we've shared the results in this Webinar! Steve Dumas, Retail Segment Solutions Director for IBM Marketing Cloud, and Gautham Pandiyan, Director of Strategic Alliances for Windsor Circle, walk through the results, key trends from the survey, and recommendations for taking your marketing to the next level.
Game-inar: a combination of a live webinar and online game experience
In this interactive educational experience, we discuss the various personas of your current site visitors and how to target each group with tailored messaging for maximum engagement and conversions.
From this webinar, you will:
Learn from our live online game
Discuss both advertising and email marketing
Understand how acquisition and retention work together
Whether you love it, hate it, or love to hate it, email is essential to the success of your e-Commerce business. And if you’re still sending “batch and blast” emails to your subscribers, then you’re missing out on valuable revenue. In 30 minutes we’ll cover 50 examples of ways you can (and should) send highly personalized, automated emails you can implement immediately.
Learn more about key personas and retention campaigns to keep your most valuable customers, we'll cover everything from winning back churning customers to automating product replenishment campaigns.
Lifecycle Marketing Series: Post Purchase Personas and CampaignsWhatConts
Learn more about key personas that retailers tend to run into and key campaigns to turn your one time purchasers into 2x, 3x, and loyal customers. Learn how to engage your customers after the first purchase and beyond to grow customer value.
Learn how to move your customers from subscriber to first purchasers in this quick webinar. We'll walk through key personas and campaigns you can run to move the needle.
Growing CLV, Automating Replenishment and Predictive Marketing with Magento +...WhatConts
Learn from retail executives from MyBinding.com and POS Supply as they present best practices for customer retention and lifecycle marketing. In this slideshare you’ll see how both brands combine Magento and MailChimp, and Windsor Circle to develop highly-targeted campaigns that drive revenue and engagement. View this quick-hitting strategy slide deck filled with actionable tips that can be implemented immediately.
This slide deck was used during a breakout session during Magento Imagine 2016 and was sponsored by Windsor Circle.
We all know that feeling when we’re running out of our favorite product and don’t want to go through the hassle of running to the store or waiting days until it ships. Marketers can easily combat this pain by sending replenishment reminders; a helpful way to assure that a product is refilled before the consumer runs out.
Clients using Windsor Circle’s Replenishment Automator have seen an average Revenue Per Email (RPE) of $1.03, which is 10x the industry average, as well as a 7% lift in total revenue, and 10% lift in conversions.
In this webinar learn how you can use customer data to automate these reminders to get customers back to buy again and again.
Join Chris Lynch, Head of Product & Industry Marketing at Oracle Marketing Cloud, and Matt Williamson, Co-Founder & CEO, Windsor Circle as they discuss the future of predictive marketing
Join Phil Masiello, Co-Founder and CEO of 800Razors.com, Caroline Riddle, Partner Marketing Manager of Windsor Circle, and Matthew Ramos, Director of Customer Success at WhatCounts as they dive into the strategy 800Razors.com has employed to increase repeat buyers by 81%.
Learn more about how predictive marketing is a game changer for retailers in 2016. See how retailers can use predictive analytics to boost their marketing campaigns, understand what predictive marketing really is, and the lay of the land.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
15. RETENTION AUTOMATION PLATFORM
15
Your Windsor Circle account
provides unprecedented
retail insights
Repeat Buyers have 4.8x the lifetime value
of one-time customers. Track your path to
customer loyalty & retention.
Powerful segmentation tools help you
leverage data to send the right message
to the right customer at the right time.
20. HOLIDAY WELCOME EMAIL
VARIATIONS
New Subscriber
• Welcome to brand, set expectations, suggest gifts
New 1 time Shopper, never been a Subscriber
• Include opt-in to email list in check-out
• Thank you for purchase, welcome to our brand
Existing Subscriber converting to 1 time Shopper
• Welcome to our merry band of customers!
• Trigger new customer welcome series
For all Holiday Shoppers:
• Is this a gift for you or someone else?
– If for someone else, trigger a “Treat yourself” email
23. POST-PURCHASE
THANK YOU EMAILS
Criquet Shirts, a Windsor
Circle client, runs post-
purchase emails to drive
2nd purchases based on
Latency.
Results: Over 50% of
recipients open the email;
18% click and just under
2% convert.
One simple, automated
email helps turn one-time
and lapsing customers into
repeat buyers.
Read more on our blog.
24. POST PURCHASE THANK YOU
SERIES #1
29.2 %
Higher Open
Rates Than
List Average
24
25. OFFERS, CONTESTS, AND SURVEYS
TO GET EMAILS
Windsor Circle client
Annemarie Gianni Skin Care
uses on-site “smart offers”
based on click-behavior to
offer a free Sample Kit.
This is followed by 7
automated emails, which get:
• 51% avg. Open Rates
• 13% avg. Click Rate
• 5% Conversion Rates (of
total recipients, or 37% of
Clicks!)
26. TRIGGERED EMAILS DRIVE RESULTS
Subject Line
Days After
Sample Kit Open Click Offer
Here’s What Others Have to Say About
Annmarie, Plus Keep Up To Date on Specials
4 60.1% 18.4% 10% off coupon
How to Use Your Samples (Plus, What Products
Should I Use for My Skin Type?)
11 67.2% 19.4% 10% off coupon reminder
Stop Stripping Your Skin's Natural Oils with Soap! 18 49.7% 10.3% 10% off coupon reminder
Did You Know: Some Lotions Can Clog Your
Pores?
27 44.5% 11.4% 10% off coupon reminder
A Skin Care Routine to Keep You Looking Young
and Beautiful
37 44.8% 7.8% 10% off coupon reminder
Last Chance to Use Your Coupon! 50 45.8% 14.1%
10% off coupon last
chance!
We Haven't Seen You In a While... 180 32.1% 8.5% 20% off coupon and survey
26
27. EMAILS TO FIRST-TIME HOLIDAY
SHOPPERS
Segmented email to this year’s new holiday
shoppers based on purchase data
• First order after 10/1/13
• First order before 12/31/13
• Total # orders (WC_Frequency_Actual) = 1
27
28. AMAZE YOUR BEST CUSTOMERS
Retention Automation Holiday Campaign #3
49. CHURNING BEST CUSTOMER
WIN BACK CAMPAIGNS
Send 3-part Win-Back with:
• 30% off + free shipping
• Fee gift w/ next purchase
• Brand promise, thanks from CEO, “You’re the best”
• Early access to products
50. WIN BACK CAMPAIGN RULES
Churning Best Customer
Segment
• RFM Score of 411, or…
• Last_Purchase_Date > 84
days before today
• Lifetime_Value > $300
Send 3-part Win-Back with
30% off + free shipping
Or, no discount but brand
promise from CEO
Other Churning
Customers
• Last_Purchase_Date > 104
days before today
• First_Purchase_Date < 365
days before today
• Lifetime_Value > $50 but
< $300
Send 3-part Win-Back with
10% off
53. FREEZING THE SITE…
Code Freeze is an important part of ensure
the best technical user experience during your
highest volume season.
53
54. … DOESN’T MEAN FREEZING
MARKETING
But, marketers still need to remain agile and
active with digital marketing technology.
And tag management solutions enable this!
54
55. DEFINITION
55
A tag is any snippet of code
that allows you to integrate
third-party services into your
digital platforms
An Image Tag • An I-Frame Tag • A JavaScript Code Block
TYPICAL TAG EXAMPLES
57. HOW DID WE GET HERE?
57
A/B Testing
Ad Networks
Affiliate Marketing
Analytics
Chat
Email Marketing
Lead NurturingMarketing Automation
Personalization
Search Engine Marketing
Visitor Remarketing
Visitor Retargeting
Banner AdsSocial Marketing
Voice of Customer
58. THE TAGGING PROCESS
58
DIGITAL MARKETER
DIGITAL ANALYST
BUSINESS STAKEHOLDER
Request
PRODUCT
MANAGER DEVELOPER QA TESTER SYS ADMIN
Schedule Submit Test Launch
60. SOLUTION: UNIVERSAL TAG
60
A/B Testing
Ad Networks
Affiliate Marketing
Analytics
Banner Advertising
Chat
Email Marketing
Lead Nurturing
Marketing Automation
Personalization
Search Engine Marketing
Social Media Marketing
Visitor Remarketing
Visitor Retargeting
Visualization Platforms
Voice of Customer
61. YOUR GIFT DURING THE
“FREEZE”
61
A tag management solution allows the
marketers to add in new tags, pixels, etc.
without impacting the site or IT
• Add new technologies
• Make changes and add new data sources
• Avoid outages, issues and latency
• Get full access to your data
• Improve site speed
62. #1: ADD NEW TECHNOLOGIES
62
A tag management solution allows the marketers to
add in new tags, pixels, etc. without impacting the
site or IT
• Add affiliate network
• Conversion pixels
• Retargeting vendor
• Any digital marketing technology
70% of marketers who use tag management
solutions implement new solutions within 1 business
day.
- Econsultancy Survey
63. #2: ADD NEW DATA SOURCES
63
Tealium allows marketer to collect new data that‟s
already within reach:
• From the URLs
• From first-party cookies
• From page meta data
• From JavaScript variables
What If…
A campaign goes live with a typo in the URL:
campagnID= instead of campaignID=
64. #3: AVOID OUTAGES
64
Faulty ad pixel caused web site performance
issues across Deckers‟ e-commerce network
on Cyber Monday.
Using Tealium, Deckers was able to instantly
shut off faulty tag on Ugg.com – the only site
that had deployed Tealium at that point –
with click of a mouse.
Deckers was able to retain 100% of their
orders for the day. “Tealium paid for itself in
one day.”
- Nick Smotek, Deckers
65. #4: FULL DATA ACCESS
65
Since Tealium / TMS sits across all your
sites and mobile apps, it allows you an
eagle-eye view of your data
Code-free, full data set collection provides:
• Deeper analysis of business questions
• Auditing capabilities
Work with the data in your existing
infrastructure or visualize / analysis in
Splunk.
66. #5: IMPROVE SITE SPEED
66
Because TMS lets
you load technologies
only when and where
you need them,
marketers see
improvements in site
speed.
Better site
performance =
better user
experience = higher
conversions.
67. ABOUT TEALIUM
67
• Proven, digital marketing-savvy management team
that has worked together before
– CEO has taken two companies public
• Most capital raised ($27M) via Battery
Ventures, Tenaya, Presidio Ventures
– Omniture, BazaarVoice, Marketo, ExactTarget
• Over 130 employees
• Largest and most agile development team (30+)
• Largest education team
• Fanatical about customer success
RECOGNIZED AS THE
GLOBAL MARKET
LEADER
TM Buyer’s Guide,
Econsultancy, 2012
RECOGNIZED AS „HIGHLY
INNOVATIVE‟ VENDOR
Understanding Tag Management
Tools and Technology
Forrester Research, 2012
WINNER, NORTH
AMERICA 100
Red Herring Tech
May, 2013
68. COMMUNITY OF MARKETERS
68
• Large and highly engaged user base: 5,000+ users
• Most comprehensive customer education and
training initiatives
– Digital Velocity
– Tag Management University (TMU)
– Tealium Learning Community
• Largest and fastest growing partner eco-system
• Strategic technology integration partnerships with
major data and e-commerce vendors
70. THE NUMBERS
70
49%
9x 100%
30
200
Increase in page load speed
through checkout using Tealium
IT savings ROI by using Tealium Orders saved during vendor
outages on Cyber Monday
Minutes spent to
implement Adobe SiteCatalyst
TAGS
MIN
73. AFTER THE CALL
73
• You’ll receive a copy of the
eConsultancy eBook
• Learn more about Tealium or see a
demonstration at
http://tealium.com/exacttarget
74. CONTACT WINDSOR CIRCLE
Andrew Pearson
VP of Marketing
Windsor Circle, Inc.
Andrew.pearson@windsorcircle.com
@arjpearson
Windsor Circle, Inc.
111 E Chapel Hill Street
Durham, NC 27701
(919) 822-2009
www.windsorcircle.com
@windsorcircle
75. 9 PILLARS OF RETENTION
MARKETING AUTOMATION
Webinar, Oct 3rd, 1pm
http://www.windsorcircle.com/resources/webinars
Editor's Notes
Sarah
#1: You can look back at what did and didn’t work last year in a holiday email.Maybe you looked at the reports from last year’s holiday email campaigns, but now is the time to dive into them. Specifically look at what worked in last year’s campaigns – timing, message, personalization, content, click-through rate, open rate and subject line are just a few areas you can examine. Understand the effects your holiday emails had in 2012 because it’s key to planning what you are going to pursue in your email campaigns this year. If you’re a WhatCounts client, the Smart Marketing Engine can provide you with data about all of your campaigns.
Source: Adobe Loyal Shopper’s Report April 2013
Source: Adobe Loyal Shopper’s Report April 2013
ReplenishmentCross merchandisingAll marketing channels (email, social, ad retargeting, website)
Use Professional Edition screenshot?
WC client
WC client
WC client
Win backIndicators of churninterventionscalculations of worth