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@AppAnnie
Bertrand Schmitt
CEO and Co-Founder
Perspectives sur l’app économie
This
image
cannot
currently
CREATE EAT & DRINK CONNECT DATE NEWS
SPORTS LEARN LISTEN WORK SHOP
PAY TRAVEL WATCH PLAY BANK
APP ANNIE © 2017
Today, Apps Are Changing All Industries
APP ANNIE © 2017
Quiz:
How Many Apps Do We Regularly Use in a Month
A. <10
B. 10-19
C. 20-29
D. 30-39
E. 40+
APP ANNIE © 2017
Quiz:
How Many Apps Do We Regularly Use in a Month
A. <10
B. 10-19
C. 20-29
D. 30-39
E. 40+
APP ANNIE © 2017
A Lot More Than Most Realize!
>30 / Month on Average
APP ANNIE © 2017
And the typical user has twice as many installed!
APP ANNIE © 2017
Globally, people spend 2+ hours per day in
apps, on average.
The App Economy is Fueled by Usage
APP ANNIE © 2017
Daily Time Spent in Apps Continues to Climb
APP ANNIE © 2017
How Apps Are Transforming All Industries
APP ANNIE © 2017
Gaming: East Asia Time in Games Twice that of Others
APP ANNIE © 2017
Retail: Wide variation by country
APP ANNIE © 2017
*Top 5 apps per category in MAU per country; Session data is for Android only
Retail: Apps Are Being Used More Than Ever & Digital First
Continue to Dominate
APP ANNIE © 2017
The number of sessions has increased nearly 60% over the last 2 years.
Travel: Time and Sessions in Travel/Local Expands
Globally
APP ANNIE © 2017
Entertainment: Video Players Are Embracing Apps
App = Convenience
Consumers increasingly
making in-app purchases
for subscription
entertainment
Netflix is top 1 or 2 in all 3
markets
China’s growth was 3x YoY,
catching up to U.S. market
in Revenue at $125+M
APP ANNIE © 2017
Our Outlook for App Stores
& Rise of Advertising
2016 2017
2021
3.4B
4.2B
6.3B
APP ANNIE © 2017
Mobile Users will Double
$ BILLIONS
$62B
2016 2017
2021
$82B
$139B
APP ANNIE © 2017
App Store Monetization will Double
$73B
$101B
$ BILLIONS $201B
2016 2017
2021
APP ANNIE © 2017
Advertising Spend In-App Will Triple
APP ANNIE © 2017
The Standard In Mobile App Market Data
• Millions of apps
App Annie’s mission is to help every
business achieve success through apps
And we do this through market data
• Every day
• Every country
The most accurate view of app performance
APP ANNIE © 2017
D I S C O V E R
S T R A T E G I Z EM O N E T I Z E
E N G A G E A C Q U I R E
Navigate the App Lifecycle Confidently with App
Annie Intelligence...
APP ANNIE © 2017
D I S C O V E R
S T R A T E G I Z EM O N E T I Z E
E N G A G E A C Q U I R E
Customer
Success & Support
Community
& Events
Professional
Services
App Annie
Academy
...supported by our world-class Solution
APP ANNIE © 2017
APP ANNIE © 2017
Cited by Media and Analysts
Used in Earnings Calls and IPO Filings
Helping Our Customers
Achieve Success Through Apps
APP ANNIE © 2017
450+ Employees
inc. 200 in R&D
$150M+
financing
APP ANNIE © 2017
Global Data. Local Expertise
Thank You
APP ANNIE © 2017

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App Annie Decode Paris 2017

  • 1. @AppAnnie Bertrand Schmitt CEO and Co-Founder Perspectives sur l’app économie
  • 2. This image cannot currently CREATE EAT & DRINK CONNECT DATE NEWS SPORTS LEARN LISTEN WORK SHOP PAY TRAVEL WATCH PLAY BANK APP ANNIE © 2017 Today, Apps Are Changing All Industries
  • 3. APP ANNIE © 2017 Quiz: How Many Apps Do We Regularly Use in a Month A. <10 B. 10-19 C. 20-29 D. 30-39 E. 40+
  • 4. APP ANNIE © 2017 Quiz: How Many Apps Do We Regularly Use in a Month A. <10 B. 10-19 C. 20-29 D. 30-39 E. 40+
  • 5. APP ANNIE © 2017 A Lot More Than Most Realize! >30 / Month on Average
  • 6. APP ANNIE © 2017 And the typical user has twice as many installed!
  • 7. APP ANNIE © 2017 Globally, people spend 2+ hours per day in apps, on average. The App Economy is Fueled by Usage
  • 8. APP ANNIE © 2017 Daily Time Spent in Apps Continues to Climb
  • 9. APP ANNIE © 2017 How Apps Are Transforming All Industries
  • 10. APP ANNIE © 2017 Gaming: East Asia Time in Games Twice that of Others
  • 11. APP ANNIE © 2017 Retail: Wide variation by country
  • 12. APP ANNIE © 2017 *Top 5 apps per category in MAU per country; Session data is for Android only Retail: Apps Are Being Used More Than Ever & Digital First Continue to Dominate
  • 13. APP ANNIE © 2017 The number of sessions has increased nearly 60% over the last 2 years. Travel: Time and Sessions in Travel/Local Expands Globally
  • 14. APP ANNIE © 2017 Entertainment: Video Players Are Embracing Apps App = Convenience Consumers increasingly making in-app purchases for subscription entertainment Netflix is top 1 or 2 in all 3 markets China’s growth was 3x YoY, catching up to U.S. market in Revenue at $125+M
  • 15. APP ANNIE © 2017 Our Outlook for App Stores & Rise of Advertising
  • 16. 2016 2017 2021 3.4B 4.2B 6.3B APP ANNIE © 2017 Mobile Users will Double
  • 17. $ BILLIONS $62B 2016 2017 2021 $82B $139B APP ANNIE © 2017 App Store Monetization will Double
  • 18. $73B $101B $ BILLIONS $201B 2016 2017 2021 APP ANNIE © 2017 Advertising Spend In-App Will Triple
  • 19. APP ANNIE © 2017 The Standard In Mobile App Market Data
  • 20. • Millions of apps App Annie’s mission is to help every business achieve success through apps And we do this through market data • Every day • Every country The most accurate view of app performance APP ANNIE © 2017
  • 21. D I S C O V E R S T R A T E G I Z EM O N E T I Z E E N G A G E A C Q U I R E Navigate the App Lifecycle Confidently with App Annie Intelligence... APP ANNIE © 2017
  • 22. D I S C O V E R S T R A T E G I Z EM O N E T I Z E E N G A G E A C Q U I R E Customer Success & Support Community & Events Professional Services App Annie Academy ...supported by our world-class Solution APP ANNIE © 2017
  • 23. APP ANNIE © 2017 Cited by Media and Analysts Used in Earnings Calls and IPO Filings
  • 24. Helping Our Customers Achieve Success Through Apps APP ANNIE © 2017
  • 25. 450+ Employees inc. 200 in R&D $150M+ financing APP ANNIE © 2017 Global Data. Local Expertise