Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

App Annie Decode Paris 2017

23 views

Published on

Perspectives on App Economy

Published in: Business
  • Be the first to comment

  • Be the first to like this

App Annie Decode Paris 2017

  1. 1. @AppAnnie Bertrand Schmitt CEO and Co-Founder Perspectives sur l’app économie
  2. 2. This image cannot currently CREATE EAT & DRINK CONNECT DATE NEWS SPORTS LEARN LISTEN WORK SHOP PAY TRAVEL WATCH PLAY BANK APP ANNIE © 2017 Today, Apps Are Changing All Industries
  3. 3. APP ANNIE © 2017 Quiz: How Many Apps Do We Regularly Use in a Month A. <10 B. 10-19 C. 20-29 D. 30-39 E. 40+
  4. 4. APP ANNIE © 2017 Quiz: How Many Apps Do We Regularly Use in a Month A. <10 B. 10-19 C. 20-29 D. 30-39 E. 40+
  5. 5. APP ANNIE © 2017 A Lot More Than Most Realize! >30 / Month on Average
  6. 6. APP ANNIE © 2017 And the typical user has twice as many installed!
  7. 7. APP ANNIE © 2017 Globally, people spend 2+ hours per day in apps, on average. The App Economy is Fueled by Usage
  8. 8. APP ANNIE © 2017 Daily Time Spent in Apps Continues to Climb
  9. 9. APP ANNIE © 2017 How Apps Are Transforming All Industries
  10. 10. APP ANNIE © 2017 Gaming: East Asia Time in Games Twice that of Others
  11. 11. APP ANNIE © 2017 Retail: Wide variation by country
  12. 12. APP ANNIE © 2017 *Top 5 apps per category in MAU per country; Session data is for Android only Retail: Apps Are Being Used More Than Ever & Digital First Continue to Dominate
  13. 13. APP ANNIE © 2017 The number of sessions has increased nearly 60% over the last 2 years. Travel: Time and Sessions in Travel/Local Expands Globally
  14. 14. APP ANNIE © 2017 Entertainment: Video Players Are Embracing Apps App = Convenience Consumers increasingly making in-app purchases for subscription entertainment Netflix is top 1 or 2 in all 3 markets China’s growth was 3x YoY, catching up to U.S. market in Revenue at $125+M
  15. 15. APP ANNIE © 2017 Our Outlook for App Stores & Rise of Advertising
  16. 16. 2016 2017 2021 3.4B 4.2B 6.3B APP ANNIE © 2017 Mobile Users will Double
  17. 17. $ BILLIONS $62B 2016 2017 2021 $82B $139B APP ANNIE © 2017 App Store Monetization will Double
  18. 18. $73B $101B $ BILLIONS $201B 2016 2017 2021 APP ANNIE © 2017 Advertising Spend In-App Will Triple
  19. 19. APP ANNIE © 2017 The Standard In Mobile App Market Data
  20. 20. • Millions of apps App Annie’s mission is to help every business achieve success through apps And we do this through market data • Every day • Every country The most accurate view of app performance APP ANNIE © 2017
  21. 21. D I S C O V E R S T R A T E G I Z EM O N E T I Z E E N G A G E A C Q U I R E Navigate the App Lifecycle Confidently with App Annie Intelligence... APP ANNIE © 2017
  22. 22. D I S C O V E R S T R A T E G I Z EM O N E T I Z E E N G A G E A C Q U I R E Customer Success & Support Community & Events Professional Services App Annie Academy ...supported by our world-class Solution APP ANNIE © 2017
  23. 23. APP ANNIE © 2017 Cited by Media and Analysts Used in Earnings Calls and IPO Filings
  24. 24. Helping Our Customers Achieve Success Through Apps APP ANNIE © 2017
  25. 25. 450+ Employees inc. 200 in R&D $150M+ financing APP ANNIE © 2017 Global Data. Local Expertise
  26. 26. Thank You APP ANNIE © 2017

×