- Internet usage in Azerbaijan has grown rapidly in recent years, though broadband access remains rare and most users rely on dial-up. Usage is concentrated in urban areas like Baku.
- Google has established search sites in Russian and Azeri to better serve local languages, giving it a strong advantage over Yahoo. Google's combined search sites are used by 54.4% of weekly users versus 20.9% for Yahoo.
- Google users tend to be more educated and have higher incomes than Yahoo users. Both companies attract similar demographic groups to their websites, with Google site visitors being majority male.
This document summarizes key findings from GlobalWebIndex's quarterly report on social networking trends:
- Teenage engagement is declining on Facebook, with many reporting they are bored or less interested in the platform. However, Facebook still has the largest user base of any social network.
- Emerging platforms like Tumblr, Pinterest, and Instagram are growing rapidly, especially among younger demographics. Snapchat is the fastest growing social app.
- Mobile access to social media is rising significantly, with over 40% now using social networks on their phones. Younger mobile users tend to be wealthy.
This document summarizes a study of website features on the top 100 circulation newspapers in the United States in 2012 and compares the results to a 2006 study. The researchers analyzed 36 features across the newspapers, finding significant increases in interactivity features like comments and blogs between 2006 and 2012. Multimedia features like video also neared saturation levels. Distribution features like registration and paywalls also increased substantially. The researchers conclude that advances in technology and a focus on readers have led newspapers to adopt more interactive and engaging features on their websites.
Chicago AMA l Mobile Social PresentationChicago AMA
1) The document discusses how social media and mobile technologies are increasingly important for higher education marketing. It provides statistics on growing mobile and social media usage.
2) The presentation provides an overview of how Loyola University Chicago has integrated mobile and social media into its student marketing lifecycle, from acquisition to retention to alumni engagement.
3) Specific mobile and social media tactics discussed include building mobile databases, optimizing websites for mobile, using platforms like Facebook and Twitter, and adding QR codes and mobile versions to various marketing materials.
Our major goal is to help you achieve your academic goals. We are commited to helping you get top grades in your academic papers.We desire to help you come up with great essays that meet your lecturer's expectations.Contact us now at http://www.premiumessays.net/
Nicolaas smith nat cen-city seminar oct 2017_v4_241017 Gerry Nicolaas
Push-to-web’ surveys use offline contact methods to encourage people to go online and complete a web questionnaire. This design may or may not offer alternative modes of data collection but, if so, only in subsequent contact attempts among web non-respondents. In this presentation, Gerry Nicolaas & Patten Smith review the development of this methodology in the UK and elsewhere, concluding with the challenges that still need to be addressed and require further research.
Facebook was launched in 2004 and grew rapidly, reaching 1.1 billion users by 2013. The presentation addresses ethical issues around Facebook's business model and use of user data. Specifically, Facebook's success relies on aggregating and sharing user information for targeted advertising, yet this conflicts with users' privacy. The company's privacy policies and features have been weak, allowing user data to be compromised. While Facebook has a large network, its ability to respect user privacy while maintaining a profitable business model remains uncertain.
This document contains the questions and responses from a case study meeting about Facebook. It lists the group members and then provides responses to 4 questions about Facebook's business model and privacy policies. For question 1, the group identifies Facebook's main ethical dilemma as how to gain revenue from user information without violating privacy. For question 2, they explain how Facebook's business model relies on collecting user data to target ads. Question 3 identifies weaknesses in Facebook's privacy policies and features. Question 4 discusses whether Facebook can have a successful business model without invading privacy and lists some measures they could take.
This document discusses Facebook's business model and privacy policies. It presents an ethical dilemma, as Facebook's mission of connecting people conflicts with its need to monetize user data through targeted advertising. Facebook's entire business model relies on collecting and sharing user information without properly communicating this to users. Early features like Beacon and News Feed invaded privacy in ways users did not expect. The document argues that Facebook will have difficulty maintaining a successful business model without access to user data, though it could improve privacy by better informing users about data collection and sharing policies.
This document summarizes key findings from GlobalWebIndex's quarterly report on social networking trends:
- Teenage engagement is declining on Facebook, with many reporting they are bored or less interested in the platform. However, Facebook still has the largest user base of any social network.
- Emerging platforms like Tumblr, Pinterest, and Instagram are growing rapidly, especially among younger demographics. Snapchat is the fastest growing social app.
- Mobile access to social media is rising significantly, with over 40% now using social networks on their phones. Younger mobile users tend to be wealthy.
This document summarizes a study of website features on the top 100 circulation newspapers in the United States in 2012 and compares the results to a 2006 study. The researchers analyzed 36 features across the newspapers, finding significant increases in interactivity features like comments and blogs between 2006 and 2012. Multimedia features like video also neared saturation levels. Distribution features like registration and paywalls also increased substantially. The researchers conclude that advances in technology and a focus on readers have led newspapers to adopt more interactive and engaging features on their websites.
Chicago AMA l Mobile Social PresentationChicago AMA
1) The document discusses how social media and mobile technologies are increasingly important for higher education marketing. It provides statistics on growing mobile and social media usage.
2) The presentation provides an overview of how Loyola University Chicago has integrated mobile and social media into its student marketing lifecycle, from acquisition to retention to alumni engagement.
3) Specific mobile and social media tactics discussed include building mobile databases, optimizing websites for mobile, using platforms like Facebook and Twitter, and adding QR codes and mobile versions to various marketing materials.
Our major goal is to help you achieve your academic goals. We are commited to helping you get top grades in your academic papers.We desire to help you come up with great essays that meet your lecturer's expectations.Contact us now at http://www.premiumessays.net/
Nicolaas smith nat cen-city seminar oct 2017_v4_241017 Gerry Nicolaas
Push-to-web’ surveys use offline contact methods to encourage people to go online and complete a web questionnaire. This design may or may not offer alternative modes of data collection but, if so, only in subsequent contact attempts among web non-respondents. In this presentation, Gerry Nicolaas & Patten Smith review the development of this methodology in the UK and elsewhere, concluding with the challenges that still need to be addressed and require further research.
Facebook was launched in 2004 and grew rapidly, reaching 1.1 billion users by 2013. The presentation addresses ethical issues around Facebook's business model and use of user data. Specifically, Facebook's success relies on aggregating and sharing user information for targeted advertising, yet this conflicts with users' privacy. The company's privacy policies and features have been weak, allowing user data to be compromised. While Facebook has a large network, its ability to respect user privacy while maintaining a profitable business model remains uncertain.
This document contains the questions and responses from a case study meeting about Facebook. It lists the group members and then provides responses to 4 questions about Facebook's business model and privacy policies. For question 1, the group identifies Facebook's main ethical dilemma as how to gain revenue from user information without violating privacy. For question 2, they explain how Facebook's business model relies on collecting user data to target ads. Question 3 identifies weaknesses in Facebook's privacy policies and features. Question 4 discusses whether Facebook can have a successful business model without invading privacy and lists some measures they could take.
This document discusses Facebook's business model and privacy policies. It presents an ethical dilemma, as Facebook's mission of connecting people conflicts with its need to monetize user data through targeted advertising. Facebook's entire business model relies on collecting and sharing user information without properly communicating this to users. Early features like Beacon and News Feed invaded privacy in ways users did not expect. The document argues that Facebook will have difficulty maintaining a successful business model without access to user data, though it could improve privacy by better informing users about data collection and sharing policies.
The document analyzes trends in internet usage across four dimensions based on a regional survey of 3,373 respondents from 22 Arab countries. Key findings include:
- Laptops and desktops are the most common devices for internet access.
- Most respondents spend 3-4 hours online per day, after 6pm on weekdays.
- Social media is frequently used for social interaction, though privacy risks are a concern for some.
- Educational opportunities and government services are seen as benefits of internet access.
GlobalWebIndex Social presenta su último reporte del año (2014) en materia de Social Media. Datos de crecimiento de redes, uso, recurrencia y audiencias por país.
Social media becomes the information hub for Vietnamese and they spend hours on Facebook, Zalo and the other services daily.
This survey was made to understand the latest trend and usage of social media service in Vietnam.
The survey was made in Sept 2018, to 620 people in HCM and Hanoi.
The document summarizes findings from a Pew Research Center survey about search engine use in 2012. Some key findings include:
- While most users are satisfied with search engine results quality, many are concerned about personal information collection during searches and feel targeted ads and personalized results invade their privacy.
- Google remains the dominant search engine, used by 83% of respondents compared to 6% for Yahoo.
- Overall views of search engine performance are positive, though many users are unaware of how to limit personal data collection from websites.
- Young adults aged 18-25 have the highest usage rate (78%) of social networks in Argentina. Usage declines with each increasing age group, with those aged 36-100 being 80% less likely to use social networks.
- Higher levels of education are associated with greater social network usage. Those with a university degree are 526% more likely to use social networks than those with only primary education.
- Higher income individuals have the highest usage rate (76%) of social networks. Those in the low income group are 80% less likely to use social networks.
- Frequency of religious service attendance, which may indicate social activity levels, predicts social network usage in Argentina with the most frequent attendees 1000% more likely
South Korea has one of the largest internet markets in the world, with over 37 million users. The two dominant search engines are Naver and Daum, which together account for nearly 90% of the market. Search results on these engines are heavily biased towards paid listings and the engines' own content. Non-Korean search engines like Google have struggled to gain significant market share. To be successful in South Korea, search engines and advertisers need to understand users' preference for blended search results and pay-to-play strategies over relevance-based algorithms. Social networks have also been more successfully monetized in South Korea than in Western markets.
Major internet companies like Google and Facebook have become important sources of news for many Americans. However, Americans have mixed views about these companies' role in curating and personalizing content. While many agree these companies help connect people and make them more informed, there are also concerns. Most Americans prefer that major internet companies show all people the same news topics and same news items from organizations, rather than personalized content. And many are worried that personalized news can give people a biased view and restrict certain viewpoints. Overall, Americans see business reasons like advertising as the primary motivations for personalized content over goals like a more informed public.
The document summarizes findings from a Pew Research Center survey on social media usage in 2013. Some key findings include:
- Facebook remains the most popular social media platform, used by 71% of online adults. However, usage of other platforms like Instagram, Pinterest, and LinkedIn is growing.
- 42% of online adults now use multiple social media sites, with Facebook being the primary platform for most.
- Facebook and Instagram have high levels of user engagement, with over half of users on each site visiting daily.
The document summarizes findings from a Pew Research Center survey on social media usage in 2013. Some key findings include:
- Facebook remains the most popular social media platform, used by 71% of online adults. However, usage of other platforms like Instagram, Pinterest, and LinkedIn is growing.
- 42% of online adults now use multiple social media sites, with Facebook being the primary platform for most.
- Facebook and Instagram have high levels of user engagement, with over half of users on each site visiting daily.
Social media gives users an opportunity to engage and interact with content instead of just passively consuming it like traditional media. Social network usage has grown significantly in recent years, with 65% of online adults now using sites like Facebook, LinkedIn, and MySpace. Females and those aged 18-34 are most active on social networks. Facebook has become the dominant social media platform, accounting for over 53 billion monthly user minutes spent on the site. Brands are recognizing the value of social media and Facebook for marketing, with fans spending more and being more loyal customers.
The document summarizes Nicole Wyche's graduate thesis project which investigated marketing strategies on Facebook. It analyzed research on Facebook demographics and usage, the effectiveness of online advertising like banner ads on Facebook, and best practices for communicating and building relationships through a Facebook page. A survey was also conducted that provided additional insights into how and why users engage with Facebook pages and preferences for interactions and updates. Key findings included that while users are most active on weekdays, the best times to post are early morning hours and that frequent but not daily updates are preferred.
Smartphone is on everyone’s hand and Vietnamese spend hours playing with it. We made the research as to what apps are indispensable for those who live in urban area of Vietnam.
This marketing plan by TEAM STF proposes strategies to optimize online and retail sales for Shoobedoo, a kids' shoe company in Dubai. It recommends expanding sales channels by launching an e-commerce site, Shopify store, and mobile app in addition to the existing retail shop. An integrated social media, SEO, and advertising campaign will direct traffic to the new channels to increase sales, brand awareness, and customer loyalty. Key metrics like visitors, transactions, and sales are estimated to double with this solution.
Etude PwC sur la publicité mobile (2014)PwC France
http://pwc.to/1cmG5iD
L’enquête a été réalisée par PwC en octobre-novembre 2013 auprès de 3800 répondants aux Etats-Unis, en Grande-Bretagne, en Chine et au Brésil. Elle étudie le comportement et les préférences des consommateurs en termes de publicité mobile.
Oportunidad del mercado chino para el sector de la educación en EspañaKanlli
El número de chinos que optan por estudiar en el extranjero no para de crecer -alcanzaron los 395.000 en el año 2012-, y la inmensa mayoría de ellos cursan estudios superiores como licenciaturas o posgrados.
Desde 2003, el número de chinos que estudian en España se ha disparado, pues como una buena oportunidad para estudiar en una universidad europea a precios muy competitivos, y de los pocos en los que existe reconocimiento de títulos y diplomas oficiales.
Anunciar nuestro centro educativo o escuela de negocios en Baidu, el buscador líder en China, nos ayudará a darnos a conocer y lograr que elijan España y nuestro centro como país de destino.
Industry updates on key mobile trends 6 15 12Performics
Recent data shows that tablet users tend to be wealthier and older than smartphone owners, with over half of tablet users watching video on their devices monthly compared to one-fifth of smartphone users. A forecast predicts the number of US tablet users will more than double this year to nearly 70 million, representing 29% of internet users. Additionally, nearly three-quarters of mobile users report paying full attention to mobile ads while browsing, with men slightly more likely than women to do so.
This is the fourth edition of our annual flagship report.The report starts from facts and figures and adds analysis to it to provide insights for e-marketing activities. It revolves on three main components :
1- Egypt Position
2- Users Profile
3- Selected Pages Analytics
Authored by: Ossama ElBadawy
GlobalWebIndex's quarterly report provides insights into the latest trends in social networking across over 30 global markets. Some key findings include:
- Pinterest and Tumblr saw the largest growth in active users in 2014 at 97% and 95% respectively, while Facebook was the only major network to see a decline in active users at -9%.
- While Facebook remains the most popular social network globally, its usage is becoming more passive as people browse feeds without interacting as much.
- Most internet users have accounts on multiple social networks, with the average being 5.54 accounts, and are active on 2.82 networks, indicating widespread multi-networking behavior.
- Facebook apps like Facebook and Messenger
The document analyzes trends in internet usage across four dimensions based on a regional survey of 3,373 respondents from 22 Arab countries. Key findings include:
- Laptops and desktops are the most common devices for internet access.
- Most respondents spend 3-4 hours online per day, after 6pm on weekdays.
- Social media is frequently used for social interaction, though privacy risks are a concern for some.
- Educational opportunities and government services are seen as benefits of internet access.
GlobalWebIndex Social presenta su último reporte del año (2014) en materia de Social Media. Datos de crecimiento de redes, uso, recurrencia y audiencias por país.
Social media becomes the information hub for Vietnamese and they spend hours on Facebook, Zalo and the other services daily.
This survey was made to understand the latest trend and usage of social media service in Vietnam.
The survey was made in Sept 2018, to 620 people in HCM and Hanoi.
The document summarizes findings from a Pew Research Center survey about search engine use in 2012. Some key findings include:
- While most users are satisfied with search engine results quality, many are concerned about personal information collection during searches and feel targeted ads and personalized results invade their privacy.
- Google remains the dominant search engine, used by 83% of respondents compared to 6% for Yahoo.
- Overall views of search engine performance are positive, though many users are unaware of how to limit personal data collection from websites.
- Young adults aged 18-25 have the highest usage rate (78%) of social networks in Argentina. Usage declines with each increasing age group, with those aged 36-100 being 80% less likely to use social networks.
- Higher levels of education are associated with greater social network usage. Those with a university degree are 526% more likely to use social networks than those with only primary education.
- Higher income individuals have the highest usage rate (76%) of social networks. Those in the low income group are 80% less likely to use social networks.
- Frequency of religious service attendance, which may indicate social activity levels, predicts social network usage in Argentina with the most frequent attendees 1000% more likely
South Korea has one of the largest internet markets in the world, with over 37 million users. The two dominant search engines are Naver and Daum, which together account for nearly 90% of the market. Search results on these engines are heavily biased towards paid listings and the engines' own content. Non-Korean search engines like Google have struggled to gain significant market share. To be successful in South Korea, search engines and advertisers need to understand users' preference for blended search results and pay-to-play strategies over relevance-based algorithms. Social networks have also been more successfully monetized in South Korea than in Western markets.
Major internet companies like Google and Facebook have become important sources of news for many Americans. However, Americans have mixed views about these companies' role in curating and personalizing content. While many agree these companies help connect people and make them more informed, there are also concerns. Most Americans prefer that major internet companies show all people the same news topics and same news items from organizations, rather than personalized content. And many are worried that personalized news can give people a biased view and restrict certain viewpoints. Overall, Americans see business reasons like advertising as the primary motivations for personalized content over goals like a more informed public.
The document summarizes findings from a Pew Research Center survey on social media usage in 2013. Some key findings include:
- Facebook remains the most popular social media platform, used by 71% of online adults. However, usage of other platforms like Instagram, Pinterest, and LinkedIn is growing.
- 42% of online adults now use multiple social media sites, with Facebook being the primary platform for most.
- Facebook and Instagram have high levels of user engagement, with over half of users on each site visiting daily.
The document summarizes findings from a Pew Research Center survey on social media usage in 2013. Some key findings include:
- Facebook remains the most popular social media platform, used by 71% of online adults. However, usage of other platforms like Instagram, Pinterest, and LinkedIn is growing.
- 42% of online adults now use multiple social media sites, with Facebook being the primary platform for most.
- Facebook and Instagram have high levels of user engagement, with over half of users on each site visiting daily.
Social media gives users an opportunity to engage and interact with content instead of just passively consuming it like traditional media. Social network usage has grown significantly in recent years, with 65% of online adults now using sites like Facebook, LinkedIn, and MySpace. Females and those aged 18-34 are most active on social networks. Facebook has become the dominant social media platform, accounting for over 53 billion monthly user minutes spent on the site. Brands are recognizing the value of social media and Facebook for marketing, with fans spending more and being more loyal customers.
The document summarizes Nicole Wyche's graduate thesis project which investigated marketing strategies on Facebook. It analyzed research on Facebook demographics and usage, the effectiveness of online advertising like banner ads on Facebook, and best practices for communicating and building relationships through a Facebook page. A survey was also conducted that provided additional insights into how and why users engage with Facebook pages and preferences for interactions and updates. Key findings included that while users are most active on weekdays, the best times to post are early morning hours and that frequent but not daily updates are preferred.
Smartphone is on everyone’s hand and Vietnamese spend hours playing with it. We made the research as to what apps are indispensable for those who live in urban area of Vietnam.
This marketing plan by TEAM STF proposes strategies to optimize online and retail sales for Shoobedoo, a kids' shoe company in Dubai. It recommends expanding sales channels by launching an e-commerce site, Shopify store, and mobile app in addition to the existing retail shop. An integrated social media, SEO, and advertising campaign will direct traffic to the new channels to increase sales, brand awareness, and customer loyalty. Key metrics like visitors, transactions, and sales are estimated to double with this solution.
Etude PwC sur la publicité mobile (2014)PwC France
http://pwc.to/1cmG5iD
L’enquête a été réalisée par PwC en octobre-novembre 2013 auprès de 3800 répondants aux Etats-Unis, en Grande-Bretagne, en Chine et au Brésil. Elle étudie le comportement et les préférences des consommateurs en termes de publicité mobile.
Oportunidad del mercado chino para el sector de la educación en EspañaKanlli
El número de chinos que optan por estudiar en el extranjero no para de crecer -alcanzaron los 395.000 en el año 2012-, y la inmensa mayoría de ellos cursan estudios superiores como licenciaturas o posgrados.
Desde 2003, el número de chinos que estudian en España se ha disparado, pues como una buena oportunidad para estudiar en una universidad europea a precios muy competitivos, y de los pocos en los que existe reconocimiento de títulos y diplomas oficiales.
Anunciar nuestro centro educativo o escuela de negocios en Baidu, el buscador líder en China, nos ayudará a darnos a conocer y lograr que elijan España y nuestro centro como país de destino.
Industry updates on key mobile trends 6 15 12Performics
Recent data shows that tablet users tend to be wealthier and older than smartphone owners, with over half of tablet users watching video on their devices monthly compared to one-fifth of smartphone users. A forecast predicts the number of US tablet users will more than double this year to nearly 70 million, representing 29% of internet users. Additionally, nearly three-quarters of mobile users report paying full attention to mobile ads while browsing, with men slightly more likely than women to do so.
This is the fourth edition of our annual flagship report.The report starts from facts and figures and adds analysis to it to provide insights for e-marketing activities. It revolves on three main components :
1- Egypt Position
2- Users Profile
3- Selected Pages Analytics
Authored by: Ossama ElBadawy
GlobalWebIndex's quarterly report provides insights into the latest trends in social networking across over 30 global markets. Some key findings include:
- Pinterest and Tumblr saw the largest growth in active users in 2014 at 97% and 95% respectively, while Facebook was the only major network to see a decline in active users at -9%.
- While Facebook remains the most popular social network globally, its usage is becoming more passive as people browse feeds without interacting as much.
- Most internet users have accounts on multiple social networks, with the average being 5.54 accounts, and are active on 2.82 networks, indicating widespread multi-networking behavior.
- Facebook apps like Facebook and Messenger
1. AZERBAIJAN
Population: 8.4 million
Total internet users: 408,000
Penetration rate (weekly users): 7.9%
Global ranking: 87
Search Engine Leader: Google
Web Site Visit Leader: Yahoo
BACKGROUND
Trends in Internet Use
Dial-up access has been available since 1991, but only in the past 5 years has Internet use
grown rapidly, thanks to falling prices. However, broadband access continues to be
extremely rare. The vast majority of Internet users still rely on dial-up access, even at
Internet cafes, which are spreading rapidly.
The main factor holding the market back is the poor condition of the country’s telephone
network, especially in rural areas, which means that most Internet activity is still heavily
concentrated in urban areas, primarily in Baku. In addition, all ISP provides are required to
register with the Ministry of Communications, which is heavily involved in managing the
country’s entry into the telecom market and is beginning to compete with foreign Internet
providers.
Demographics of Usage
Internet users in Azerbaijan tend to be young, urban and college-educated. Half of weekly
users have an incomplete or complete higher degree and 55 percent are between 15 and 24.
Seven out of 10 regular (i.e. weekly) internet users live in Baku.
Effect of Language
Language has a major impact on Internet usage in Azerbaijan. Nearly two-thirds (63.3%) of
regular internet users speak Russian fluently compared to just 6.3% who speak English
fluently. Although Azeri-language Web sites exist, and are popular, they are few in number
and their quality is often inferior. Overall, eighty-one percent (81%) of regular users report
accessing Russian-language material on the web, compared to 55% who access Azeri-
language material and just 21% who access English-language material.
The low rate of English fluency has placed pressure on Google and Yahoo to develop search
engines in for Russian- and Azeri-speakers. Google has responded by establishing two new
sites in addition to Google.com, Google.ru and Google.az. Yahoo still relies exclusively on it
English-language site.
2. GOOGLE vs. YAHOO
Search Engine Usage Rates
Table 1 presents data on the search engines used most often by frequent (weekly) Internet
users in Azerbaijan. As indicated, Google’s effort to reach out to the Russian- and Azeri-
speaking market has paid major dividends. Google’s combined search engines have a
popularity rating of 54.4%, nearly three times the level of Yahoo (20.1%) and considerably
higher than the two Russian-language sites (each at 42.4%).
TABLE 1: What search engines would you say you use the most often?
Google (.az, .com, .ru) www.rambler.ru www.mail.ru www.yahoo.com www.yandex.ru
100.0% 54.4% 42.4% 42.4% 20.9% 13.9%
Qualitative research indicates that Google’s popularity is due mostly to its google.az site,
which is geared to scholars and intellectuals and offers users the ability to search in both
Azeri and Russian. A typical comment about google.az is as follows:
Being a student, I can say that the website www.google.az helps me very much to get
prepared to exams – here I can find a source material required for essays, term
papers, or articles to be contributed to wall newspaper, etc. It is particularly good that
the search system operates in both the Azeri and Russian languages. [Female, 2,
student, Radio Azerbaijan]
Thirty-one percent (31%) of regular internet users report that google.az is one of their top
three search engines, compared to 29.1% who list google.com. Thus, if the Google
comparison with Yahoo were limited to their respective English-language sites, Google would
still lead Yahoo by a significant margin (29.1% to 20.9%)
User Comparisons
Table 2 presents data on the background of Yahoo and Google search engine users. The
profile of the average Google user is generally much closer to the profile of the average
Internet user. Yahoo searchers are more likely to be younger, male, rural-based, and without
access to hi-speed Internet connections. Google users have higher education and incomes,
and about half are 25 or older, compared to about a third of Yahoo users.
Both groups are more likely than the average Internet user to send or receive email.
However, Google users are more likely to search for the latest news or for information on a
specific topic, while Yahoo users are more likely to seek out games and entertainment.
3. TABLE 2: Characteristics of Google and Yahoo Search Engine Users
Internet
Users
Google Yahoo
Percent of regular users
54.4% 20.9%
Sex
Male 58% 57% 64%
Female 42% 43% 36%
Age
15-24 55% 50% 64%
25-44 36% 41% 30%
45+ 9% 9% 6%
Urban/Rural
Urban 92% 93% 85%
Rural 8% 7% 15%
Education
Not higher 76% 72% 82%
Higher 24% 28% 18%
Access
Low speed 64% 70% 76%
High speed 19% 15% 6%
Other/don’t’ know 17% 15% 18%
Use of internet
Send or receive email 81% 90% 88%
Entertainment 51% 51% 64%
Find out latest news 54% 58% 42%
To learn about specific topics 68% 77% 61%
Income
Low 6% 5% 4%
Med 15% 11% 21%
High 79% 84% 75%
Comparative Web Site Reach
Table 3 compares the overall weekly and monthly access rates and the demographic
characteristics of Internet users who access the Yahoo and Google web sites.
As indicated, a slightly higher percentage of Internet users prefers the Yahoo site to the
Google site. For example, 49% of users accessed Yahoo in the past month compared to
42% who accessed Google.
User Comparisons
Unlike preferred Yahoo and Google search engine users, Google and Yahoo web site
visitors have fairly similar backgrounds and user profiles. As Indicated in Table 3, the main
difference is that Google site users are nearly two-thirds men, compared to just over half of
Yahoo site visitors. This reverses the trend for search engine users, where Google searches tended
to be more female oriented.
4. TABLE 3: Characteristics of Google and Yahoo Web Site Visitors (Past Week)
Internet
Users
Google Yahoo
Percent of regular users
35.4% 37.3%
Sex
Male 58% 66% 54%
Female 42% 34% 46%
Age
15-24 55% 52% 54%
25-44 36% 34% 32%
45+ 9% 14% 14%
Urban/Rural
Urban 92% 96% 92%
Rural 8% 4% 8%
Education
Not higher 76% 68% 68%
Higher 24% 32% 32%
Access
Low speed 64% 73% 69%
High speed 19% 14% 14%
Other/don’t’ know 17% 13% 17%
Use of internet
Send or receive email 81% 86% 88%
Entertainment 51% 61% 68%
Find out latest news 54% 64% 59%
To learn about specific topics 68% 75% 66%
Income
Low 6% 5% 7%
Med 15% 15% 16%
High 79% 81% 78%
Future Market Trends
Regular internet users in Azerbaijan are anxious to see more Azeri-language material
on the web. As the amount of Azeri-language material available increases, the
google.az Azeri-language search engine is likely to remain an edge for Google,
especially since domestic Azeri-language search engines are weak.
Preparer: Stewart J. Lawrence