Northeastern State University saw declining enrollment from 2005-2008. To address a projected $600,000 revenue shortfall, NSU launched an integrated enrollment campaign in May 2009 targeting traditional and adult/part-time students. The multi-channel campaign emphasized flexible options and a personalized experience. It drove a 5.5% enrollment increase through effective response management and incentives like daily prize drawings. The campaign generated a five-fold return on investment and increased revenue by $1 million.
Fueling Your Student Enrollment and Retention Plans | California Charter Scho...Charter School Capital
This document discusses strategies for student enrollment and retention at charter schools. It begins by explaining why enrollment is important and outlining growth categories for charter schools. It then covers defining goals and methods for enrollment, marketing concepts, crafting messages, developing school identity, and strategies for the start-up, growth, and sustainable maturity phases. Retention is also emphasized as critical. Budgets for charter school marketing typically range from 5-15% of the annual budget.
Student recruitment strategies for the new ageUCAS Media
Ten years ago student recruitment was simply about school visits, open days and a big paper prospectus. This presentation shares recruitment strategies for the new age.
The document discusses the importance of user interfaces and accessibility. It defines user interface as the point where users interact with systems to produce results. It also distinguishes user interface from user experience, describing interface as the controls like reigns and stirrups, while experience is the feeling of using the controls. The document emphasizes that interfaces must be intuitive, accessible to all users regardless of abilities, and avoid potential disasters from confusion. It concludes that interfaces are critical for efficiently accomplishing important tasks and should be designed with care by experts.
Digital summit denver creating customer experience designCody Landefeld
These are the slides from my presentation at Digital Summit in Denver 2014. I presented on User Experience and Marketing as they combine for creating "Customer Experience Design."
The document discusses the importance of user experience for WordPress platforms. It examines two personas - Randy, a do-it-yourself type looking to start an online business, and Rich, a non-technical entrepreneur who hires a development company. Both personas hit walls with WordPress that could be addressed by having developers learn empathy, understand user frustrations and constraints, and ensure the right platform is chosen based on requirements. The document advocates that user experience is not just about design, but also how users interact with and are supported on a system.
Northeastern State University saw declining enrollment from 2005-2008. To address a projected $600,000 revenue shortfall, NSU launched an integrated enrollment campaign in May 2009 targeting traditional and adult/part-time students. The multi-channel campaign emphasized flexible options and a personalized experience. It drove a 5.5% enrollment increase through effective response management and incentives like daily prize drawings. The campaign generated a five-fold return on investment and increased revenue by $1 million.
Fueling Your Student Enrollment and Retention Plans | California Charter Scho...Charter School Capital
This document discusses strategies for student enrollment and retention at charter schools. It begins by explaining why enrollment is important and outlining growth categories for charter schools. It then covers defining goals and methods for enrollment, marketing concepts, crafting messages, developing school identity, and strategies for the start-up, growth, and sustainable maturity phases. Retention is also emphasized as critical. Budgets for charter school marketing typically range from 5-15% of the annual budget.
Student recruitment strategies for the new ageUCAS Media
Ten years ago student recruitment was simply about school visits, open days and a big paper prospectus. This presentation shares recruitment strategies for the new age.
The document discusses the importance of user interfaces and accessibility. It defines user interface as the point where users interact with systems to produce results. It also distinguishes user interface from user experience, describing interface as the controls like reigns and stirrups, while experience is the feeling of using the controls. The document emphasizes that interfaces must be intuitive, accessible to all users regardless of abilities, and avoid potential disasters from confusion. It concludes that interfaces are critical for efficiently accomplishing important tasks and should be designed with care by experts.
Digital summit denver creating customer experience designCody Landefeld
These are the slides from my presentation at Digital Summit in Denver 2014. I presented on User Experience and Marketing as they combine for creating "Customer Experience Design."
The document discusses the importance of user experience for WordPress platforms. It examines two personas - Randy, a do-it-yourself type looking to start an online business, and Rich, a non-technical entrepreneur who hires a development company. Both personas hit walls with WordPress that could be addressed by having developers learn empathy, understand user frustrations and constraints, and ensure the right platform is chosen based on requirements. The document advocates that user experience is not just about design, but also how users interact with and are supported on a system.
This talk from Digital Summit Phoenix encompasses thoughts on how to solve user experience challenges for customers and clients and how to help them convert.
Build a start-up is hard. Building it on a platform you may not understand is harder. Here are 5 things you need to know regarding building your start-up on WordPress.
The document provides an overview of important things to know about using WordPress, including that 17% of websites use WordPress. It offers recommendations for hosting, security, backups, themes, plugins, and maintenance of WordPress sites. The recommendations emphasize choosing a reliable host, installing security and backup plugins, researching themes and plugins, and maintaining updates. The overall message is that WordPress allows for fast publishing but requires proper hosting, security, backups, and maintenance.
WordCamp Phoenix - WordPress Design for the Real World v2Cody Landefeld
This document discusses user experience (UX) design for websites and applications across different devices. It explains that UX is for users of various devices like computers, tablets, phones and other technologies. The goals of UX are to make interfaces intuitive and easy to use on every device. It provides examples like Etsy that optimize the user experience for both desktop and mobile audiences. The document emphasizes the importance of considering how users interact with a site on different devices and tailoring the design accordingly.
WordCamp San Diego - Custom Goals and Custom Themes for WordPressCody Landefeld
The document repeats the date "Saturday, March 24, 12" multiple times without providing any other context or information. It is unclear what the purpose or topic of the document is from the limited repetitive information provided.
This document discusses strategic approaches to designing WordPress themes. It begins with an introduction by Cody Landefeld, a web strategist. It recommends wireframing as the first step, using apps like iMockups and OmniGraffle. Wireframing involves sketching the basic page layout and elements before development. The document provides examples of wireframing apps for both computer and iPad.
Wordcamp Phoenix - WordPress Plugins for Designers Cody Landefeld
This document discusses using plugins in WordPress design. It introduces the presenter and covers reasons for designing with WordPress like flexibility. Topics covered include making WordPress fit your design and leveraging plugins to enhance the user experience. Specific plugins are discussed like Contact Form 7, Lightbox 2, and WP e-Commerce. Design case studies show how plugins were implemented on sites like GustoComplete and CrossFitFury to enhance forms, galleries, and comments. The conclusion advocates using plugins to enhance without overcomplicating and keeping designs simple.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
This talk from Digital Summit Phoenix encompasses thoughts on how to solve user experience challenges for customers and clients and how to help them convert.
Build a start-up is hard. Building it on a platform you may not understand is harder. Here are 5 things you need to know regarding building your start-up on WordPress.
The document provides an overview of important things to know about using WordPress, including that 17% of websites use WordPress. It offers recommendations for hosting, security, backups, themes, plugins, and maintenance of WordPress sites. The recommendations emphasize choosing a reliable host, installing security and backup plugins, researching themes and plugins, and maintaining updates. The overall message is that WordPress allows for fast publishing but requires proper hosting, security, backups, and maintenance.
WordCamp Phoenix - WordPress Design for the Real World v2Cody Landefeld
This document discusses user experience (UX) design for websites and applications across different devices. It explains that UX is for users of various devices like computers, tablets, phones and other technologies. The goals of UX are to make interfaces intuitive and easy to use on every device. It provides examples like Etsy that optimize the user experience for both desktop and mobile audiences. The document emphasizes the importance of considering how users interact with a site on different devices and tailoring the design accordingly.
WordCamp San Diego - Custom Goals and Custom Themes for WordPressCody Landefeld
The document repeats the date "Saturday, March 24, 12" multiple times without providing any other context or information. It is unclear what the purpose or topic of the document is from the limited repetitive information provided.
This document discusses strategic approaches to designing WordPress themes. It begins with an introduction by Cody Landefeld, a web strategist. It recommends wireframing as the first step, using apps like iMockups and OmniGraffle. Wireframing involves sketching the basic page layout and elements before development. The document provides examples of wireframing apps for both computer and iPad.
Wordcamp Phoenix - WordPress Plugins for Designers Cody Landefeld
This document discusses using plugins in WordPress design. It introduces the presenter and covers reasons for designing with WordPress like flexibility. Topics covered include making WordPress fit your design and leveraging plugins to enhance the user experience. Specific plugins are discussed like Contact Form 7, Lightbox 2, and WP e-Commerce. Design case studies show how plugins were implemented on sites like GustoComplete and CrossFitFury to enhance forms, galleries, and comments. The conclusion advocates using plugins to enhance without overcomplicating and keeping designs simple.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
2. codyL www.codyl.com | @codyL
About codyL
My name is Cody Landefeld and I am the owner at a web
design firm in Phoenix. Our company plans, builds, and
manages great websites for our clients.
I began using designing for the web in 2000 and began our
company in 2005.
Friday, November 11, 11
3. codyL www.codyl.com | @codyL
Marketing & Engagement Online
1. WHAT’S NEEDED TO ENGAGE
A. What to Use
B. How to Use it
2. USING YOUR WEBSITE
A. What Makes a Good Website?
B. How to Plan for a Great Website
3. CONNECTING THE DOTS
A. How Users Engage
B. How does the Website work into Your Goals?
Friday, November 11, 11
4. codyL www.codyl.com | @codyL
1. WHAT’S NEEDED TO ENGAGE?
What’s your take?
• Communication with your staff, parents, & students.
• Clear marketing messages in conjunction with your
communication.
• Multiple avenues of communication.
• Voluntary user experience and feedback options.
• Sky writing?
Friday, November 11, 11
5. 1. WHAT’S NEEDED TO ENGAGE?
A. What to use.
• An Effective Website
What Makes an effective website? One thing’s for certain
you don’t know what you don’t know. Let’s examine a
case study of an effective website.
Friday, November 11, 11
6. codyL www.codyl.com | @codyL
1. WHAT’S NEEDED TO ENGAGE?
Case Study
Arizona Charter School
Association
• Logo/ Branding Established and shown
throughout website.
• The Purpose of the Association is clearly
defined from first glance.
• Social Media is identified at top right and
throughout website.
Friday, November 11, 11
7. codyL www.codyl.com | @codyL
1. WHAT’S NEEDED TO ENGAGE?
A. What to use.
• Social Media
If you’re not using this you need to be. Use this in
conjunction with your website to communicate effectively
to your audience.
Friday, November 11, 11
8. codyL www.codyl.com | @codyL
1. WHAT’S NEEDED TO ENGAGE?
Case Study
Website Driven - Social Media
Analytics
• Pay attention to how you many visitors
come to your website from social media.
• Drive social media posts back to your
website for conversion and feedback.
Pro tip: Use a monitoring tool such as
Google Analytics to monitor this.
Friday, November 11, 11
9. 1. WHAT’S NEEDED TO ENGAGE?
B. How to use it.
• Action steps for great schools and organizations
1. Create a strong brand awareness to use on your site.
2. Hire a company to help plan for an effective website.
3. Setup a blog to create constant content for visitors and audience.
4. Use social media to leverage for marketing and information.
Friday, November 11, 11
10. codyL www.codyl.com | @codyL
2. USING YOUR WEBSITE
Borrowed from Republique Design Ltd
Friday, November 11, 11
11. codyL www.codyl.com | @codyL
2. USING YOUR WEBSITE
A. What makes a good website?
User experience / conversion / information clearly
displayed / places for feedback / a blog?
Content Management Systems / Scalability / Efficiency etc.
Friday, November 11, 11
12. codyL www.codyl.com | @codyL
2. USING YOUR WEBSITE
B. How to plan for a great website.
1. Consider long-term scalability.
2. Know your audience and consider how they will use your website.
3. Emphasize your brand and your mission throughout your website.
4. Use a Content Management System such as WordPress to create, edit,
and maintain your website,
Friday, November 11, 11
13. codyL www.codyl.com | @codyL
2. USING YOUR WEBSITE
B. How to plan for a great website.
• Resources You Can Use
1. Google Draw - Free for creating web wireframes for your designer
2. Smashing Magazine.com - Great articles to educate yourself on web
standards
3. Google Analytics - Web Traffic and monitoring
4. WordPress.tv - If you are using WordPress this is a great resource to
learn how to better maintain and use your CMS.
Friday, November 11, 11
14. codyL www.codyl.com | @codyL
3. CONNECTING THE DOTS
Friday, November 11, 11
15. codyL www.codyl.com | @codyL
3. CONNECTING THE DOTS
A. How users engage.
• Do you really know?
As I mentioned before, you don't know what you
don't know. So how do users REEEEEALLLLY
use the web and your site in particular?
Friday, November 11, 11
16. codyL www.codyl.com | @codyL
3. CONNECTING THE DOTS
A. How users engage.
• Do you really know?
1. How they enter - This isn’t the 50‘s. No one comes in the front door
anymore. Get them there!
2. Can users easily find what they need on the site? It’s not about you,
it’s about the user.
3. Do you know what your users need?
4. Your website has to work for mobile devices.
Friday, November 11, 11
17. codyL www.codyl.com | @codyL
3. CONNECTING THE DOTS
Friday, November 11, 11
18. codyL www.codyl.com | @codyL
3. CONNECTING THE DOTS
B. How does the website work into
your goals?
• Fail to plan, plan to fail
How does your school or organization use the
web? Consider how you want to use the site for
your marketing goals along with off-line marketing to
provide a powerful tool to better serve your
audience,
Friday, November 11, 11
19. codyL www.codyl.com | @codyL
3. CONNECTING THE DOTS
B. How does the website work into
your goals?
• Fail to plan, plan to fail
1. Your plan is specific to your goal - Consider what solution would be
most sufficient.
2. Specific to other administrators - Use a platform for your website that
is secured and user-friendly that can also be easily updated.
3. Gather feedback from users
Friday, November 11, 11
20. codyL www.codyl.com | @codyL
in Conclusion...
Topics covered
1. WHAT’S NEEDED TO ENGAGE
A. What to Use
B. How to Use it
2. USING YOUR WEBSITE
A. What Makes a Good Website?
B. How to Plan for a Great Website
3. CONNECTING THE DOTS
A. How Users Engage
B. How does the Website work into Your Goals?
Friday, November 11, 11
21. codyL www.codyl.com | @codyL
THANKS
Contact me for more information and tell your friends.
www.codyl.com
codyl@codyl.com
Friday, November 11, 11