THE FUTURE OF UXFUTURE
CODY LANDEFELD
DIRECTOR @ codyL group
!
10+ YEARS IN DESIGN/WEB
32+ YEARS IN PHOENIX
@codyl // codyl.com // #dsp14
WHAT IS UX?UX
“User Experience” encompasses all aspects of the end-user’s
interaction with the company, service, or produc...
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
------
---
--
-
UX OF THE PASTTHE PAST
@codyl // codyl.com // #dsp14
Was our experience with services and products
better or worse pre-internet?
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
------
...
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
------
---
--
-
UX OF THE PASTTHE PAST
@codyl // codyl.com // #dsp14
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
------
---
--
-
UX OF THE PASTTHE PAST
@codyl // codyl.com // #dsp14
Which product or service did you have the best “experience”
with before the internet?
PAST
YESTERDAY
PRESENT
TOMORROW
FUTU...
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
---
-----
--
-
UX OF THE PASTTHE PAST
@codyl // codyl.com // #dsp14
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
---
-----
--
-
UX OF THE PASTTHE PAST
@codyl // codyl.com // #dsp14
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
---
-----
--
-
UX OF THE PASTTHE PAST
Remember this drill?
@codyl // codyl.com // #...
Remember when cell phones were just phones?
UX OF THE PASTTHE PAST
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
---
-----
--
-
@...
UX OF THE PASTTHE PAST
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
---
-----
--
-
@codyl // codyl.com // #dsp14
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
---
------
---
-
UX OF THE PRESENTTHE PRESENT
@codyl // codyl.com // #dsp14
Transitioning to the web:
!
“The internet makes things easier
and difficult at the same time.”
UX OF THE PRESENTTHE PRESEN...
UX OF THE PRESENTTHE PRESENT
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
---
------
---
-
UX OF THE PRESENTTHE PRESENT
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
---
------
---
-@codyl // codyl.com // #dsp14
Everyone has a computer and uses the web.
The web needs to be easier to use.
But it requires strategy and thought to make ...
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
------
---
--
-
“If the user can’t use it,
It dosen’t work.”
-SUSAN DRAY
@codyl // ...
The web is being used on multiple devices
(via smartinsights.com)
UX OF THE PRESENTTHE PRESENT
PAST
YESTERDAY
PRESENT
TOMO...
Web usage continues to become more segmented
(via smartinsights.com)
UX OF THE PRESENTTHE PRESENT
PAST
YESTERDAY
PRESENT
T...
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
--
---
-----
-
UX OF THE FUTURETHE FUTURE
@codyl // codyl.com // #dsp14
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
--
---
-----
-
UX OF THE FUTURETHE FUTURE
What does the future hold?
!
Tomorrow i...
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
--
---
-----
-
UX OF THE FUTURETHE FUTURE
What role can the designer play in this...
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
--
---
-----
-
UX OF THE FUTURETHE FUTURE
As designers, we need to design for the...
“That a user should not be kept waiting
unnecessarily is an obvious and humane design
principle. It is also humane not to ...
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
!
-
--
---
-----
UX OF THE FUTURETHE FUTURE
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
!
-
--
---
-----
UX OF THE FUTURETHE FUTURE
@codyl // codyl.com // #dsp14
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
!
-
--
---
-----
UX OF THE FUTURETHE FUTURE
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
!
-
--
---
-----
UX OF THE FUTURETHE FUTURE
What does this mean for the designer?
!...
“All our work is never over...”
-DAFT PUNK
Thanks.
!
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Digital Summit Phoenix - The Future of UX

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This talk from Digital Summit Phoenix encompasses thoughts on how to solve user experience challenges for customers and clients and how to help them convert.

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Digital Summit Phoenix - The Future of UX

  1. 1. THE FUTURE OF UXFUTURE
  2. 2. CODY LANDEFELD DIRECTOR @ codyL group ! 10+ YEARS IN DESIGN/WEB 32+ YEARS IN PHOENIX @codyl // codyl.com // #dsp14
  3. 3. WHAT IS UX?UX “User Experience” encompasses all aspects of the end-user’s interaction with the company, service, or products. “Usability” is a quality attribute of the UI, covering whether the system is easy to learn, efficient to use, pleasant, etc. Also extremely important work in conjunction with “User Experience.” @codyl // codyl.com // #dsp14
  4. 4. PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #dsp14
  5. 5. Was our experience with services and products better or worse pre-internet? PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #dsp14
  6. 6. PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #dsp14
  7. 7. PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #dsp14
  8. 8. Which product or service did you have the best “experience” with before the internet? PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #dsp14
  9. 9. PAST YESTERDAY PRESENT TOMORROW FUTURE --- ----- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #dsp14
  10. 10. PAST YESTERDAY PRESENT TOMORROW FUTURE --- ----- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #dsp14
  11. 11. PAST YESTERDAY PRESENT TOMORROW FUTURE --- ----- -- - UX OF THE PASTTHE PAST Remember this drill? @codyl // codyl.com // #dsp14
  12. 12. Remember when cell phones were just phones? UX OF THE PASTTHE PAST PAST YESTERDAY PRESENT TOMORROW FUTURE --- ----- -- - @codyl // codyl.com // #dsp14
  13. 13. UX OF THE PASTTHE PAST PAST YESTERDAY PRESENT TOMORROW FUTURE --- ----- -- - @codyl // codyl.com // #dsp14
  14. 14. PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- - UX OF THE PRESENTTHE PRESENT @codyl // codyl.com // #dsp14
  15. 15. Transitioning to the web: ! “The internet makes things easier and difficult at the same time.” UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -@codyl // codyl.com // #dsp14
  16. 16. UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -
  17. 17. UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -@codyl // codyl.com // #dsp14
  18. 18. Everyone has a computer and uses the web. The web needs to be easier to use. But it requires strategy and thought to make it usable. UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -@codyl // codyl.com // #dsp14
  19. 19. PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - “If the user can’t use it, It dosen’t work.” -SUSAN DRAY @codyl // codyl.com // #dsp14
  20. 20. The web is being used on multiple devices (via smartinsights.com) UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -@codyl // codyl.com // #dsp14
  21. 21. Web usage continues to become more segmented (via smartinsights.com) UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -@codyl // codyl.com // #dsp14
  22. 22. PAST YESTERDAY PRESENT TOMORROW FUTURE - -- --- ----- - UX OF THE FUTURETHE FUTURE @codyl // codyl.com // #dsp14
  23. 23. PAST YESTERDAY PRESENT TOMORROW FUTURE - -- --- ----- - UX OF THE FUTURETHE FUTURE What does the future hold? ! Tomorrow insists on more segmentation & fragmentation. ! Computers // Phones // Tablets // Phablets // Etc. @codyl // codyl.com // #dsp14
  24. 24. PAST YESTERDAY PRESENT TOMORROW FUTURE - -- --- ----- - UX OF THE FUTURETHE FUTURE What role can the designer play in this? @codyl // codyl.com // #dsp14
  25. 25. PAST YESTERDAY PRESENT TOMORROW FUTURE - -- --- ----- - UX OF THE FUTURETHE FUTURE As designers, we need to design for the web humanely. @codyl // codyl.com // #dsp14
  26. 26. “That a user should not be kept waiting unnecessarily is an obvious and humane design principle. It is also humane not to hurry a user; the more general principle is: Users should set the pace of an interaction.” ! -JEFF RASKIN @codyl // codyl.com // #dsp14 PAST YESTERDAY PRESENT TOMORROW FUTURE - -- --- ----- -
  27. 27. PAST YESTERDAY PRESENT TOMORROW FUTURE ! - -- --- ----- UX OF THE FUTURETHE FUTURE
  28. 28. PAST YESTERDAY PRESENT TOMORROW FUTURE ! - -- --- ----- UX OF THE FUTURETHE FUTURE @codyl // codyl.com // #dsp14
  29. 29. PAST YESTERDAY PRESENT TOMORROW FUTURE ! - -- --- ----- UX OF THE FUTURETHE FUTURE
  30. 30. PAST YESTERDAY PRESENT TOMORROW FUTURE ! - -- --- ----- UX OF THE FUTURETHE FUTURE What does this mean for the designer? ! @codyl // codyl.com // #dsp14
  31. 31. “All our work is never over...” -DAFT PUNK
  32. 32. Thanks. !

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