User Experience for WordPress Platforms

1,197 views

Published on

These slides are for my talk at WordCamp Orange County on User Experience for WordPress Platforms.

Published in: Design, Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,197
On SlideShare
0
From Embeds
0
Number of Embeds
409
Actions
Shares
0
Downloads
9
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

User Experience for WordPress Platforms

  1. 1. User Experience for WordPress Platforms MODE EFFECT .com // @codyL // #wcoc
  2. 2. Cody Landefeld Managing Director at Mode Effect ! 10+ YEARS IN DESIGN/WEB 8+ YEARS IN WordPress MODE EFFECT .com // @codyL // #wcoc
  3. 3. Why User Experience? Why is it important? MODE EFFECT .com // @codyL // #wcoc “User Experience” encompasses all aspects of the end-user’s interaction with the company, service, or products.
  4. 4. Why should User Experience matter for us? MODE EFFECT .com // @codyL // #wcoc
  5. 5. Because we are the builders. We have the ability to create great things for people who want to create great things. MODE EFFECT .com // @codyL // #wcoc
  6. 6. Our Experience Case: Samaritan’s Purse MODE EFFECT .com // @codyL // #wcoc
  7. 7. Our Experience Case MODE EFFECT .com // @codyL // #wcoc
  8. 8. What the client needed: ! 1. To publish tons of video content. 2. Multiple responsive views for viewing
 had to be optimal for end users. 3. 3rd party video integration. ! MODE EFFECT .com // @codyL // #wcoc
  9. 9. What did we learn ! 1. Automation was key for publishing. 2. Users needed multiple levels of access. 3. End-users needed to take action by
 feeling emotion. ! MODE EFFECT .com // @codyL // #wcoc
  10. 10. Today we’ll look at two different personas. MODE EFFECT .com // @codyL // #wcoc
  11. 11. Let’s meet our first persona. MODE EFFECT .com // @codyL // #wcoc
  12. 12. • 53 Years old • Insurance Adjuster for 2 decades • Wants to start a business online • Is a “do it yourself” type • Finds out about WordPress ! ! Randy Userman. MODE EFFECT .com // @codyL // #wcoc
  13. 13. Randy starts his journey… ! 1. Finds WordPress 2. Gets a theme 3. Puts together a few plugins ! Then starts to hit a wall. MODE EFFECT .com // @codyL // #wcoc
  14. 14. User Misconceptions ! Because it’s designed well, it’s built well. Because it’s developed well, it should be designed well. WordPress is easy for everyone to use or build with. ! ! MODE EFFECT .com // @codyL // #wcoc
  15. 15. What should Randy do? ! 1. Learn to code? 2. Hire a developer? 3. Give up? ! What do you think? ! MODE EFFECT .com // @codyL // #wcoc
  16. 16. MODE EFFECT .com // @codyL // #wcoc Considering empathy, how do we help Randy and other users when they get confused, lost, and frustrated?
  17. 17. MODE EFFECT .com // @codyL // #wcoc Learn and practice empathy for your users. ! • Understand your users • Know their frustrations • Know some of their constraints • Solicit good feedback
  18. 18. Next persona. MODE EFFECT .com // @codyL // #wcoc
  19. 19. Rich Buserman. • 33 Years old • Has an MBA, Has Investors • Non Technical Entrepreneur • Wants to start a business online • Is NOT a “do it yourself” type • Finds out about WordPress ! ! MODE EFFECT .com // @codyL // #wcoc
  20. 20. Rich starts his journey… ! 1. Hires a development company 2. Works with them to plan / design / build 3. Is unable to technically lead the project ! MODE EFFECT .com // @codyL // #wcoc
  21. 21. User Misconceptions ! Because he can pay well, it will work well. WordPress is the best possible choice. (It might not be) Trusting developers for design direction. ! MODE EFFECT .com // @codyL // #wcoc
  22. 22. What can we do as Rich’s development company? ! 1. Choose the right platform depending on the 
 requirements. 2. Go deeper with front-end design. 3. Ask for help in your network. ! What do you think? ! MODE EFFECT .com // @codyL // #wcoc
  23. 23. What are we missing? MODE EFFECT .com // @codyL // #wcoc
  24. 24. User Experience is not just for design. MODE EFFECT .com // @codyL // #wcoc
  25. 25. Resources for Explanation
 • Why User Experience Cannot Be Designed • Empathy Requires Experience ! For WordPress • How Many Of These 7 UX Blunders Is 
 Your WordPress Site Making? MODE EFFECT .com // @codyL // #wcoc
  26. 26. Thanks. ! Visit modeeffect.com for articles and good UX stuff. MODE EFFECT .com // @codyL // #wcoc

×