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Maximizing R.O.I 
Ayman Ahmed Samy
Line : E
Mansoura office
Destrict manager : DR: Amr Hashem
What
• can't be defined ,
• can't be measured ,
• can't be controlled ,
• can't be improved .
Definition of ROI
• ROI is the abbreviation of the return on
investment .
• ROI is one of the performance measures used
to evaluate the efficacy of investment in a
certain period of time to decide either to
undertake this investment or not and also used
to decide either it’s a successful investment or
not .
Investment
• Investment needs resources to gain out comes
• G.N.P resources are financial investment ,
employee & G.N.P brands.
• Each resource has a specific cost , each
resource yields to
gain specific result .
• Investment has
a financial impact
& non-financial impact .
Financial resources
1. Medical rep… time, salary, car, allowance &
insurance .
2. Marketing ….. Overnights, abroad, symposium,
conferences, A.M group meetings, brochures,
gimmicks.
3. Sales expenses .
Human resources
• Medical reps , mangers , trainers ,
administrative employee.
• Medical rep competences , knowledge ,
skills & personal attributes .
• Medical rep is the play maker in the game
of investment .
Measurement of R.O.I
• NO value of investment if there is no return .
• Elements of R.O.I are the cost of investment,
size of investment, benefits & profitability.
• R.O.I % = ( net profit / cost of investment)*100
( gain – cost )
Controlling
• To control your investment you have to have
objective.
• For good investment you should know about your promo
plan , right customer for the right investment , reflection
on sales , either short term or long term investment .
• Follow up is the main way for controlling the investment .
follow up customer, pharmacy , distributor & competitor .
Starting with investment
• Select your project & your objectives.
• Collect data , identify the investment
factors & identify returns .
• go on your plan .
• Analyze your investment .
Why R.O.I ?
• To evaluate performance of
1.Services .
2.Marketing plan .
3.Training program .
4.Recruiting program .
• To compare :
1. your investment with others .
2. your investment with other marketing tools .
3.Your bench marking .
Advices about R.O.I
• Invest early.
• Invest regularly.
• Invest for long term but consider short
term.
• Close follow up .
AYMAN SAMY R.O.I

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AYMAN SAMY R.O.I

  • 2. What • can't be defined , • can't be measured , • can't be controlled , • can't be improved .
  • 3. Definition of ROI • ROI is the abbreviation of the return on investment . • ROI is one of the performance measures used to evaluate the efficacy of investment in a certain period of time to decide either to undertake this investment or not and also used to decide either it’s a successful investment or not .
  • 4. Investment • Investment needs resources to gain out comes • G.N.P resources are financial investment , employee & G.N.P brands. • Each resource has a specific cost , each resource yields to gain specific result . • Investment has a financial impact & non-financial impact .
  • 5. Financial resources 1. Medical rep… time, salary, car, allowance & insurance . 2. Marketing ….. Overnights, abroad, symposium, conferences, A.M group meetings, brochures, gimmicks. 3. Sales expenses .
  • 6. Human resources • Medical reps , mangers , trainers , administrative employee. • Medical rep competences , knowledge , skills & personal attributes . • Medical rep is the play maker in the game of investment .
  • 7. Measurement of R.O.I • NO value of investment if there is no return . • Elements of R.O.I are the cost of investment, size of investment, benefits & profitability. • R.O.I % = ( net profit / cost of investment)*100 ( gain – cost )
  • 8. Controlling • To control your investment you have to have objective. • For good investment you should know about your promo plan , right customer for the right investment , reflection on sales , either short term or long term investment . • Follow up is the main way for controlling the investment . follow up customer, pharmacy , distributor & competitor .
  • 9. Starting with investment • Select your project & your objectives. • Collect data , identify the investment factors & identify returns . • go on your plan . • Analyze your investment .
  • 10. Why R.O.I ? • To evaluate performance of 1.Services . 2.Marketing plan . 3.Training program . 4.Recruiting program . • To compare : 1. your investment with others . 2. your investment with other marketing tools . 3.Your bench marking .
  • 11. Advices about R.O.I • Invest early. • Invest regularly. • Invest for long term but consider short term. • Close follow up .