AWS is known for helping startups grow and scale. Join us to learn more about how you can benefit from programs specifically designed for startup success including; AWS Activate, AWS Marketplace for SaaS Startups, Amazon Launchpad and the Alexa Fund to name a few. You’ll hear examples of how local South African startups have benefitted from these go-to-market programs with the resources to help accelerate business and reduce time-to-market.

1. AWS Startup Business Development Manager Africa
AWS ❤ Startups: Creating your go-to-market
strategy with AWS

2. About AWS
Everyday, AWS adds enough new server capacity to support
Amazon.com when it was a $7 billion global enterprise.
• Millions of active customers across 190 countries
• 20 regions, 61 availability zone – 12 more availability
zones and 4 more regions coming online soon
• 165+ services supporting virtually any cloud workload
• Fastest enterprise IT vendor to reach $10B run-rate

3. Who we help…

4. The world’s hottest startups build on AWS

5. Some of our Partners

6. How do we help Startups?

8. AWS Ac&vate Benefits
AWS Credits AWS Support Amazon ToolboxAWS Training
Startup CommunityOffice Hours Special OffersStartup Spotlight

9. Activate Portfolio & Portfolio Plus Package
® Designed for startups in Accelerators,
Incubators, and Seed/VC Funds.
® Up to $15,000 AWS Promotional Credit for
2 years (amount varies by
portfolio/accelerator partner)
or $100,000 for 1 year
® Up to $5,000 AWS Business Support
plan credit, valid for up to 1 year+
® Plus everything in Builders Package
Free Training
Free Support
Period
Office
Hours
Free Trials of
Developer Tools
Free AWS
credits
Portfolio
Package
AWS
Start-up
Community

10. Growth Programs for Startups?
ü Amazon Startup Spotlight
ü Amazon Adver4sing Credits
ü Snap Adver4sing Credits
ü Retail Support through Amazon Launchpad
ü AWS Marketplace Support (Startups Sellers to Enterprise)
ü AWS Partner Network (ISV support)
ü Exclusive third-party Marke4ng Support
ü Considera4on for exclusive pilots and co-marke4ng opportuni4es

11. How we do it

12. #StartupsOnAir

14. AWS Startup Events
• AWS Pop-Up Lo+ (1st March – 30th March) (Johannesburg)
• AWS StartupDay (29 March @ Pop-Up Lo+ Johannesburg)
• 200+ startups/investors (free access)
• Wish build or scale faster?
• Meet investors?
• AWS Summit Cape Town (July)
• Wish to be at Startup Central?
• 3000+ aPendee’s
• AWS Re-Invent 60k AWS customers – Las Vegas
• AWSomeDay Cape Town / Johannesburg / Nairobi / Lagos

15. Digital Marketing B2C (with Snap as example)
AWS Connections B2B
• Enterprise meet Startups?
• Purpose is to shorten cycle’s for Startups in getting to meet the ideal enterprise
• Nomina'on by AWS Startups team basis
• “Snap Accelerate provides companies with the resources and support they need
to scale their marke'ng and customer acquisi'on strategies with Snap”
• This value is for B2C up to $5k in digital marke'ng support form Snap etc.

17. • EMEA startups get go-to-market visibility and support by introducing their product to net new audiences
• Help your startup build more sustainable and predictable revenue streams
• Get in front of 160,000+ Marketplace software users
AWS Marketplace for SaaS Programs

18. Marketplace Startup Eligibility
Startup has a ready SaaS product that meets AWS Marketplace Seller
Guide listing requirements:
ü Startup has an operational MVP
ü Startup has a customer support mechanism
ü Startup must have their HQ in an EMEA territory
ü Startup can support an EU or US legal entity
ü Startup solution is built at least 50% on AWS
ü Not already a listed Seller on AWS Marketplace

19. Premier
Advanced
Standard
Registered
Delivery & ExpertiseExperiencePartner Type
Global AWS Partner Programs (B2B and Delivery)
MSP & Channel
Program
Competency Program
AWS Marketplace
Partner Funding
Go-To-Market
Consulting
Technology
SaaS Program
Partner Marketing
Central

21. Amazon Launchpad – Designed for startups
• LAUNCH FASTER
• Amazon helps you get to
market quickly, from
account setup to your first
sale.
• GET DISCOVERED
• Wide range of marketing
support & PR opportunities to
help your products get
discovered.
GO GLOBAL
Opportunity to expand globally*,
with access to world-class
fulfillment, customer service, and
Amazon Prime.
BUILD YOUR BRAND
Showcase unique content to
tell your story and connect
with potential customers.
* Global expansion for eligible startups only. Talk with your Amazon Launchpad
representative to discuss specific opportunities and support to go global.

22. Eligibility requirements
1. Received external funding^
• Incubators, Accelerators, Venture Capital, Crowdfunding Platforms OR Government Program Recognition
2. Product is physical
• Hardware, Food & Drink, Clothing/Apparel, Accessories, etc.
3. Product is available
• Ready to ship OR Manufacturing in process (available within 30 days)
Anki OVERDRIVE
Starter Kit
Petzi Treat Cam
Soma Sustainable
Pitcher
Click & Grow Indoor
Smart Herb Garden
Mars Levitation
Bluetooth Speaker
^Exceptions may apply; we encourage applications from all startups.

23. “This program will help our
hardware startups get in front of
more users than ever before.”

24. AWS Startup “Speed” is important
• AWS “Quick Starts” with Cloud formation templates E.g. Blockchain…
• Amazon LightSail with preconfigured environments E.g. Wordpress…
• AWS Well-Architected Frameworks and Whitepapers
• Amazon Rekognition “visual analysis made easy”
• Face comparisons, Image Moderation etc
• Amazon Elastic Beanstalk ”easy to begin, impossible to outgrow
• AWS Educate 100+ free online courses

25. Thanks
Gracias
Tack
Obrigado
Danke
Merci
Grazie
‫ת‬‫ו‬‫ד‬‫ה‬
Спасибо
Shukran
Dankie