22 July 2016
AWS with First for Cloud
The Partner Opportunity
Russell Warne
AWS Sales and Product Specialist
russell.warne@firstdistribution.co.za
@russellhwarne https://za.linkedin.com/in/russellhwarne
• Lots of people use AWS
• Not all needs are met
• Optimisation,
management, solutions
• It’s all about the value,
‘bout the value
A quick look back
• Cost Optimisation
• Resource Optimisation
• Management
• Better Control
Knees are dressed
What kind of a Mac are you?
Mad about AWS and want to become
experts in one more competencies such
as Cloud Management, Migration,
Optimisation and Digital Transformation
You are:
• Gain AWS accreditation (FastTrack, Certification, POC, etc.)
• Access the tools you need to build service offerings
• Work with you to implement your go to market strategy (GTM)
• Assist with presales, cost optimisation and market development
We’ll help you
An MSP or VAR wanting to introduce AWS
to your customers as a primary service or
for specific workloads (i.e. you are the go-
to guys for your customers)
• Gain AWS accreditation if justified
• Access the tools you need to enhance your service offerings
• Help you create solutions (POC, Technical assistance)
• Assist with presales, cost optimisation and market development
An ISV or specialised consultant wanting
to use AWS to offer your business
products on a cloud platform
• Assist with building the solution and accessing resources
• Maximising internal ROI through cost and resource optimisation
• Help you build and execute your GTM where relevant
Just keen on using cloud to build product
bundles
• Provide bundles using AWS and our market leading brands, ready
to take to market with pricing, solution guides and resources
What kind of a Mac are you?
END CUSTOMER
(AWS Payer
Account)
AWS
1. Customer
Consumes AWS
2. AWS bills
monthly
RESELLER
END CUSTOMER
(AWS Payee Account)
AWS
F4C
(AWS Payer Account)
1. Customer
Consumes AWS
2. AWS Bills FD
4.Resellerbills
client
5.Customer
paysreseller
6.Reseller
PaysFD
3FDbillsreseller
7. FD pays AWS
8. Happiness
continues
Direct Indirect
Billing flow
3. Customer pays
AWS
4. Happiness
continues
Cool Tools
Dashboard views
Cool Tools
Rightsizing recommendations
Cool Tools
RI recommendations
Cool Tools
Drill into stats
Cool Tools
Apply Policies and Workflows
Cool Tools
Other Benefits
Cool Tools
Next Steps
• Get in touch
• Hands-on introductions and labs starting in August
• Technical Cert Workshop in September (Associate)
• Join the APN network
• Got workload, will travel (POCs)
• Solution webinars
22 July 2016
Thank You
Questions?
Russell Warne
AWS Sales and Product Specialist
russell.warne@firstdistribution.co.za
@russellhwarne https://za.linkedin.com/in/russellhwarne

F4C AWS partner webinars 29july2016

  • 1.
    22 July 2016 AWSwith First for Cloud The Partner Opportunity Russell Warne AWS Sales and Product Specialist russell.warne@firstdistribution.co.za @russellhwarne https://za.linkedin.com/in/russellhwarne
  • 2.
    • Lots ofpeople use AWS • Not all needs are met • Optimisation, management, solutions • It’s all about the value, ‘bout the value A quick look back
  • 3.
    • Cost Optimisation •Resource Optimisation • Management • Better Control Knees are dressed
  • 5.
    What kind ofa Mac are you? Mad about AWS and want to become experts in one more competencies such as Cloud Management, Migration, Optimisation and Digital Transformation You are: • Gain AWS accreditation (FastTrack, Certification, POC, etc.) • Access the tools you need to build service offerings • Work with you to implement your go to market strategy (GTM) • Assist with presales, cost optimisation and market development We’ll help you An MSP or VAR wanting to introduce AWS to your customers as a primary service or for specific workloads (i.e. you are the go- to guys for your customers) • Gain AWS accreditation if justified • Access the tools you need to enhance your service offerings • Help you create solutions (POC, Technical assistance) • Assist with presales, cost optimisation and market development An ISV or specialised consultant wanting to use AWS to offer your business products on a cloud platform • Assist with building the solution and accessing resources • Maximising internal ROI through cost and resource optimisation • Help you build and execute your GTM where relevant Just keen on using cloud to build product bundles • Provide bundles using AWS and our market leading brands, ready to take to market with pricing, solution guides and resources What kind of a Mac are you?
  • 6.
    END CUSTOMER (AWS Payer Account) AWS 1.Customer Consumes AWS 2. AWS bills monthly RESELLER END CUSTOMER (AWS Payee Account) AWS F4C (AWS Payer Account) 1. Customer Consumes AWS 2. AWS Bills FD 4.Resellerbills client 5.Customer paysreseller 6.Reseller PaysFD 3FDbillsreseller 7. FD pays AWS 8. Happiness continues Direct Indirect Billing flow 3. Customer pays AWS 4. Happiness continues
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
    Apply Policies andWorkflows Cool Tools
  • 13.
  • 14.
    Next Steps • Getin touch • Hands-on introductions and labs starting in August • Technical Cert Workshop in September (Associate) • Join the APN network • Got workload, will travel (POCs) • Solution webinars
  • 15.
    22 July 2016 ThankYou Questions? Russell Warne AWS Sales and Product Specialist russell.warne@firstdistribution.co.za @russellhwarne https://za.linkedin.com/in/russellhwarne

Editor's Notes

  • #3 Lots of people: Market size is significant – even a conservative guess is ….. Not all needs are met: - Companies need help with understanding the business case, migration strategies, POCs, risk management, architectures etc. - Current deployments could be better – best practice alignment, compliance, governance and control are becoming important as deployments become more business critical, gap analyses, alignment with business - Few people have optimise costs, resources, more automation can be done and companies could do with input on the things like operations and systems management in the new world of cloud At F4C, we see one of the more significant opportunities for channel in the optimisation and management space, as well developing specific solutions and workloads to deliver on IaaS, such as LOB apps or your managed service The beast wants to work with you, and it’s important to understand and not underestimate your value in developing a mutually beneficial relationship. This is not a licensing sale, so you have to be on your game, but the opportunity is there are we will help you build value to combine with your existing skills and customer relationship. Yay, right?
  • #4 On the subject of optimisation and management, I have to give us a quick thumbs up (just in case no-one else does). Here’s what we discussed as key areas to focus on to access current spend in AWS. Compare this to AWS’ four pillars of cost optimisation. Not bad hey?
  • #5 A summary of the AWS partner program
  • #6 Whatever you want to do, we’ll help you! Note: you don’t need to certify to participate.
  • #7  IN principle no different from cloud products like 365 as an example, just not SKU. You own the billing relationship like you would have done on a software license, and the client sees no change in their engagement with AWS or in access to AWS tools and services. Just note that based and the ways costs are calculated and presented it can get complex and confusing. That’s why we’re enabling you with CH as it massively simplifies billing and understanding on costs.
  • #8 Add Slide on high level services CH can enable: Visibility Optimisation Governance Value-add e.g. Migration assessments (emphasise need for this!) Those partners who want to build solutions for customers on AWS or assist current clients with the above, we’ll provide more comprehensive training.
  • #9 No product is complete without a dashboard to show you’ve spend your money well! But probably a key dashboard for starting is the health check which shows you where you can gain immediate improvements in cost and resource usage – rightsizing and resource optimisation!