Customer Story: Scott Castle, Director of Product Management, Adobe Systems

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Scott Castle | Director of Product Management, Adobe Systems
November 17, 2015
Adobe Creative Cloud and AWS

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Scott Castle | Director of Product Management
5 years at Adobe in Digital Media
Responsible for product management
Creative Cloud business offerings

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Make Manage Measure Monetize
Adobe Cloud at-a-glance

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Under pressure to create assets and
deliver more campaigns, more
quickly
85% 71%
Personalization increases
the need for more assets
76%
Content Velocity
IDC InfoBrief, Proving the Value of Digital Asset Management
Content marketing and personalization overwhelming Creative Directors
Creating over TEN TIMES the assets
today to support increasing channels

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Assets Everywhere Scales Content: Adobe CreativeSync
Ensures that your files, fonts, design assets, settings, and more all
instantly appear in your workflow wherever you need them. Start your
creative work on any device and seamlessly pick it up on another.
Adobe CreativeSync

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8. Business and Technology Challenge
A. Unchain Adobe magic from the desktop and put it in
every experience
• Make mobile valuable for creatives by connecting with
desktop
• Enable innovations in design collaboration without heavy
integrations in company infrastructure
• Move a desktop tooling business to a cloud services
business with a variety of delivery options
B. Move Adobe infrastructure out of our data centers and
invest primarily in our core competencies

9. Why did Adobe choose AWS
Focus : Cut OPS costs and focus development on innovation
Focus : Scalability and Reliability approach
Focus : Sophistication and time to market
Focus : Expanding offerings and incremental improvements
Focus : Vendor relationship

10. What did we build?

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12. Adobe ID
Enterprise ID
Federated ID
Organization with identity provider
IDP
Organization without identity provider
AD
Individualusers and Organizations

13. Organization with identity provider
IDP
Organization without identity provider
AD
Individualusers and Organizations
Adobe Identity ManagementSystem

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18. Examples of outcomes
Encryption Key
Management
Built and shipped feature
in a single sprint
leveraging KMS,
increased adoption 15%
if we had bought a 3rd
party solution, it would
have taken a month just
to procure it
Creative Cloud
Managed Services
Single-­tenant, private
deployment option
From requirements to
delivery in four
months by leveraging
AWS and Adobe’s
managed services
infrastructure
SAML federation
(with OKTA)
From requirements to
delivery in six months
540 customer
domains active
Estimated 2+ years if
developed in-­house

19. What we have built with AWS
Assets
Creative Cloud Libraries
CreativeSync
Market
Extract
Device Preview
Typekit
Behance
Portfolio
PhoneGap Build
Story CC Plus
Edge Inspect
Stock for enterprise
Typekit Web fonts for enterprise
Illustrator Draw
Photoshop Mix
Photoshop Fix
Photoshop Sketch
Comp
Premiere Clip
Capture
Identity Management System
Entitlement Management
System
Federation (via OKTA)
Cloud storage
Cloud-­based image
manipulation
Adobe Enterprise Dashboard
Team Admin Console
VIP Reseller Console
Packaging and Deployment
Tools
Services Mobile Applications Infrastructure

20. What are we using from AWS?
S3 storage
KMS
EC2
• ELB
• EBS
• Snapshotting
• Autoscaling
• DynamoDB
VPC
SQS
SNS
SES
RDS (MySQL,
Oracle)
ElastiCache (Redis,
memcached)
CloudFormation
Route53
Cloudwatch
Cloudtrail
Config
IAM
ElastiCache
MongoDB
Redshift
Kinesis
us-­east-­1
eu-­west-­1
ap-­northeast-­1
ap-­southeast-­2
eu-­central-­1
Looking into
ECS
• Container service
• Docker
Lambda

21. Outcomes
5.3M CC subscribers
2.3Bn ARR
100% growth in market cap
Identity federation
• 166,000 federation/SSO users
Adobe Shared Cloud
• ~3 Billion transactions / week, ~400 Mio transactions/day in US only
• ~10.000 req/s peak load per region
• Deployed in 3 regions
• ~5.5 Mio. Unique users / day