Presentation for ECPA's PUBu 2008. Full video available here: http://vimeo.com/2215728

2. A Brief History of Digital Distribution

3. A Brief History of Digital Distribution

4. A Brief History of Digital Distribution

5. A Brief History of Digital Distribution

6. A Brief History of Digital Distribution

7. A Brief History of Digital Distribution

8. A Brief History of Digital Distribution

9. A Brief History of Digital Distribution

10. A Brief History of Digital Distribution

11. A Brief History of Digital Distribution

12. A Brief History of Digital Distribution

13. A Brief History of Digital Distribution

14. A Brief History of Digital Distribution

15. A Brief History of Digital Distribution

16. Why do Consumers Pay?

17. Why do Consumers Not Pay?

18. Social Means Sharing

19. Social Means Sharing

20. Consumers Wanted to Share
Their Own Intellectual
Property, but Retain Ownership:

21. Consumers Wanted to Share
Their Own Intellectual
Property, but Retain Ownership:
Creative Commons

22. The Creative Commons Approach

23. The Creative Commons Approach
• Recognizing Ownership

24. The Creative Commons Approach
• Recognizing Ownership
• Communicating Creator’s Desires

25. The Creative Commons Approach
• Recognizing Ownership
• Communicating Creator’s Desires
• Communicating Creator’s Rights

26. The Creative Commons Approach
• Recognizing Ownership
• Communicating Creator’s Desires
• Communicating Creator’s Rights
• Giving Back to the Community

28. Which is More Important:
The Content of the Creator?

29. Which is More Important:
The Content of the Creator?

30. Which is More Important:
The Content of the Creator?

31. Which is More Important:
The Content of the Creator?

33. Using Free to Make a
Premium Conversion

34. Using Free to Make a
Premium Conversion

35. Using Free to Make a
Premium Conversion

37. Building Relationship Between the
Consumer and the Content

38. Building Relationship Between the
Consumer and the Content

39. Building Relationship Between the
Consumer and the Content

41. How Do Consumers Interact
with Content?

42. How Do Consumers Interact
with Content?

43. How Do Consumers Interact
with Technology?

44. How Do Consumers Interact
with Technology?

45. How Do Consumers Interact
with Technology?

46. How Do Consumers Interact
with Technology?

47. The Transmedia Question:

48. The Transmedia Question:
Do You Let the Consumer
Play with Your Property?

49. The Transmedia Question

50. The Transmedia Question

51. The Future Needs Your Content, Too!

52. The Future Needs Your Content, Too!
• Surface Computing

53. The Future Needs Your Content, Too!
• Surface Computing
• Touchscreen Standard

54. The Future Needs Your Content, Too!
• Surface Computing
• Touchscreen Standard
• Mobile Books

55. The Future Needs Your Content, Too!
• Surface Computing
• Touchscreen Standard
• Mobile Books
• Virtual Worlds

56. The Future Needs Your Content, Too!
• Surface Computing
• Touchscreen Standard
• Mobile Books
• Virtual Worlds

57. Future Proofing Your Content

58. Future Proofing Your Content
• Content First

59. Future Proofing Your Content
• Content First
• Product Second

60. Future Proofing Your Content
• Content First
• Product Second
• Storage Needs

61. Future Proofing Your Content
• Content First
• Product Second
• Storage Needs
• How are Consumers
Using Your Content?

62. Creating New Content

63. Creating New Content
• Tech Job Postings

64. Creating New Content
• Tech Job Postings
• What are the Futures?

65. Creating New Content
• Tech Job Postings
• What are the Futures?
• What are Your Kids
Talking About?