The document describes a mobile/social application called Avisora that makes it fun and easy for users to report minor issues they encounter. It aims to address small problems before they multiply and become larger issues by crowdsourcing reports from users. The application uses game mechanics and viral sharing to spread reports within social networks and provide feedback to original reporters as the reports gain attention and votes from other users. It aggregates this "big data" on citizens' daily lives to identify priority issues for communities and governments to address.

2. A mobile/social application that makes it fun
and easy to report the little annoyances that
you encounter during your day.

3. Small, seemingly trivial issues go
unreported and unaddressed.
!
By ignoring them, they multiply and give way to larger
and more substantial problems.

4. Because doing so is a bureaucratic, boring,
soul-sucking experience that rarely yields results.
!
Citizens, feeling powerless, disengage and assume
change is impossible.

5. 5. “Broken”
becomes the new
normal
1. A problem
surfaces
4. Small problems
become big
problems
2. Attempts to
report it go
nowhere.
3. Without
feedback or a result,
the citizen gives up

6. Like Foursquare, Facebook, and Twitter,
we make it easy, fun and viral to
report and share.
!
The result - we capture the “big data”
of users day-to-day lives.

7. By tracking and aggregating votes
we provide consensus on what citizens
really want and in what priority.
Once a report is
added, other users can
boost its visibility by “voting it up”.

8. Friends and
followers add
their votes
User creates
a report
Game mechanics and built-in viral
mechanisms connect users that share
similar geographic or cause-based
interests - first regionally, then nationally,
and finally internationally.
Feedback loop
drives social
validation and
engagement
Original Reporter
gets notified at
every up vote
Report spreads
virally. In-app
visibility
increases
Users develop a profile based on use
that identifies the causes/issues they
care about. This drives self-definition
and sharing.

9. home
User checks to see if
report already exists.
If so, user adds his
vote and/or comment.
If not, user adds his report,
photo, and/or comment.
Report shows up both
on map and feed.
Hola Juan
User sets an alert
If a problem is reported
within an area of interest. . .
…the user receives
a notification
The notification
drives the user
back to the app.

10. Social networks are already being successfully
used to inform,
organize, and effect
change, both in and outside Mexico.
Monterrey
Reports on crime
and infrastructure
In 2016, Latin
America will
surpass Western
Europe in social
network user
penetration.
!
Mexico is the 5th most active country worldwide on
Twitter and Facebook
Mexico City
Pedestrianfocused
!
Market for social media in Mexico grew by 18% in
2013
!
Smart phone usage has doubled for each of the past
four years
!
Guadalajara
Traffic issues
*Source: eMarketer

11. Laser focus on “bottoms up”
user base development.
Drive use and growth via
product feature/functions.
0-6
months.
Enable hyper-local, causecentric groups to organize,
connect, and drive use
through their communities.
6-12
months.
Intersect with “top down”
governmental agencies and
NGO’s to provide a “big data”
foundation for their initiatives*.
12+
months
* Local, state, and federal governments have already expressed a desire to participate. However, until we have a
growing, viral, and active user base, our focus will remain on the users and the products.

12. Managerial team:
Andy Kieffer - 15 years of experience
running a series of successful startups in
San Francisco’s Silicon Valley. Founded
Agave Lab - a seed stage investment fund
and tech incubator located in Guadalajara in 2009.
!
!
Diego Mendez - More than 10 years of
experience in combining technology and
government. Worked for the eGovernment
Office in Guadalajara, México to establish a
vision around Information Society,
Knowledge Economy and Citizen
Participation Projects.
Execution team: We’ve recruited
the best and brightest engineers
from the US and Canada to join
the team here in Guadalajara.
By inviting seasoned US
entrepreneurs to move to Guadalajara
and work side-by-side with some of
the best up-and-coming
entrepreneurs from Mexico, we’re
creating a cross-cultural bridge
between Mexico’s emerging
entrepreneurial ecosystem and the
Silicon Valley.

13. Avisora launches on Web and iOS March 19
!
To date, the entire Avisora project has
been bootstrapped using personal
funds from the founders.
!
!
We’re seeking like-minded people who
can help us via sponsorship to evolve
the platform.
!
!
Our March 19 launch will be widely
covered in the media. We can offer
broad exposure as well as in-app
visibility.