The document discusses four strategies to create better hooks that can win over customers' habits from competitors. It emphasizes the importance of making hooks faster, more frequent, more rewarding, and easier to enter. By implementing these strategies, companies can establish strong habits that lead to sustained customer engagement.

1. Nir Eyal
NirAndFar.com
4 Ways to Use Psychology to Win Your
Competition’s Customers Habits

2. Customer habits are a HUGE
competitive advantage. tweetable
tweetable
When you see this bird, click it to send a quick tweet.
(don’t worry, you can still change the text before tweeting)

3. Companies win by
establishing strong
habits tweetable

4. First …
What is a habit?

5. Impulses to do
behaviors with little to
no conscious thought.
Habits are:
tweetable

6. Using a product or
service automatically
For example:

7. Habit-Forming
Products have
HOOKS

8. HOOKS have 4 parts:
NirAndFar.com

9. To win customer habits from
competitors, you need
better HOOKS
Get the book

10. There are FOUR ways to win
customer habits with better
HOOKS tweetable

11. 1. Faster HOOKS

12. The faster users pass through a
HOOK, the greater the product’s
habit-forming potential
tweetable

13. vs.
For example :
Netflix won habits from Blockbuster
Get everyone in
the car, go to the
store, pick out the
movie, pay, drive
back home, watch.
The movie is sitting
on your counter
ready to watch.

14. 2. More frequent HOOKS

15. Behaviors done more often
have a higher habit forming
potential
Studies show:
tweetable

16. When you remember you
need something AND
you’re at your computer.
Whenever you remember
you need something …
because you always have
your phone.
vs.
For example :
Amazon mobile winning habits from Amazon web

17. 3. More rewarding HOOKS

18. Products can change
habits when using them
feels better – the reward is
more rewarding.
tweetable

19. vs.
Knowing image
self-destructs means
people share more
interesting pics
Facebook is forever
so people share less
racy, funny, and
interesting images
For example :
Snapchat winning over Facebook users

20. 4. Easier to enter
HOOKS

21. Removing barriers to entry
gets customers into your
HOOKS.
tweetable

22. • Complex
• Expensive
• Download
• Easy
• Free
• Cloud-based
For example :
Google docs takes on Office
vs.

23. Monopoly
of the mind
Win with …
Faster
Higher Frequency
More Rewarding
Easier to enter
HOOKS tweetable

24. Want more?
These slides are based on an essay by Nir Eyal.
Click below to read the original article.
Read
Article

25. Want even more?
Get the book at:
NirAndFar.com/GetHooked
Read
Article