This newsletter from Automotive Dealers Network provides information and articles related to automotive sales, service, and management. The articles in this issue discuss a dealer who paid for a customer's expensive engine repair out of goodwill, strategies for managing internet leads and digital advertising campaigns, and how struggling dealers are boosting service departments and body shops to increase revenue. The newsletter also promotes upcoming training events and reviews new vehicles and industry trends.

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Paglia, Ralph
From: Automotive Dealers Network [enewsletter@automotive-dealers-network.ccsend.com] on behalf of
Automotive Dealers Network [enewsletter@automotivedealersnetwork.com]
Sent: Tuesday, July 01, 2008 1:20 AM
To: rpaglia@gmail.com
Subject: News from Automotive Dealers Network
Service Sales Solutions July/2008 Vol 1
In This Issue Not A Prudent Move Jim Bernardi
As I sat in my office at a Chevrolet/
From The Publisher
Cadillac store in Southern Indiana, I was
Not A Prudent Move approached by a sobbing woman. She
started to explain to me her car was
Goodwill Gestures being held ransom for diagnostic fees in
our service department... view article
Internet Lead Management
The 80/20 Rule
In House Digital Advertising Ralph Paglia
PRESS RELEASE
Creative Content and Messaging for Online Advertising - In this
VEHICLE REVIEWS second installment of our 3 part series on what it takes for a
dealership to manage their own digital advertising campaigns,
INDUSTRY NEWS Ralph Paglia explores what it takes to have good looking ads that
get a car buyer's attention. He also provides our readers with
examples of actual online advertisements that have been successful
for dealers, links to some of the most effective ads ever published
Quick Links on the web, and access to resources that can be used to get a
Advertising Rates dealership's digital ads built. view article
Contact Us
Submit an Article
Submit a Press Release
From the Publisher
James A. Ziegler, CSP 800-726-0510
Goodwill Gestures Bill Zahrte
It's hard to believe it's already
July. I returned a couple of A Dealer recently paid the bill for a
weeks ago from a Dealer $2,000 engine repair for a customer
7/1/2008

2. Page 2 of 4
Evaluation in Calgary only to who had bought many vehicles from
come home to flooded roads him over 30 years. The vehicle's manufacturer wouldn't help with
and detours everywhere. the cost, because the vehicle was just out of warranty, but the
view article Dealer didn't think the customer should have to pay. "So we dipped
into our own pocket," he says. "It's the kind of thing you just have
to do. view article
Today in
Automotive Service Training!
HISTORY www.autoprotraining.com
July 1
Internet Lead Management Gilbert Chavez
The reasons for using an Internet Lead
Management Tool / Customer Relation
Management Tool (ILM/CRM) are
100% NO RISK GUARANTEE abounding, - almost limitless.
Create Customized Astonishingly, in this day and age, there
Loyalty Cards are dealers out there still not utilizing
any ILM/CRM! view article
IT'S FAST The 80/20 Rule Hillary Torchin
EASY, The Fourth of July is quickly approaching.
&
YOU ONLY
Parades. bbq's, red white and blue... so many
images come to mind. I've seen plenty of
special incentive advertisements from car
HAVE TO DO IT dealers in the local newspaper. view article
ONCE
PRESS RELEASE
kbb eNetwork Brunch
Kelley Blue Book is hosting a workshop in
Seattle, Washington for Internet
Managers, Used Car Managers, Marketing
& Advertising Personnel, and General
Managers. This informative workshop will
be held at Grand Hyatt - Seattle on
Thursday July 17. view article
Extended Protection
for Your Customers
Increased Revenue Instant Feedback
for You Frontier Ford is using XenoSurvey to gather
customer feedback at the point of sale and
communicate it to key dealership personnel
7/1/2008

3. Page 3 of 4
instantly. view article
Reach
Thousands of VEHICLE REVIEWS
Automotive Family Frugal Sedans
A four-door sedan that can swallow five
Professionals, passengers and a week's worth of
Dealers & groceries, yet delivers around 25 mpg and
costs around $25,000, makes a lot of
Managers in sense to buyers right now. view article
ADN
eNewsletter
click for rates
INDUSTRY NEWS
The Zero Emissions Honda
The FCX Clarity, which runs on hydrogen
and electricity, emits only water and none
of the noxious fumes believed to induce
Service global warming. view article
Advisor
Training Service Spiff-Up
With new car sales plummeting - the average
dealer lost money on new cars in 2006 and 2007,
and sales could hit their lowest level in more than
a decade this year. These ailing auto dealers are
spiffing up service departments and racing to
renovate body shops. view article
Expert
Solutions
Published by Automotive Dealers Network. Copyright 2008 Automotive Dealers Network. All rights reserved.
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makes no claims as to the accuracy of information from third party providers. Newsletter is provided as an
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