Dave Milliken is promoting two automation apps, Greetly for visitor management and Ruby Receptionists/Ring Central for inbound call routing. He argues that reception duties have changed significantly from primarily clerical roles to technology-based tasks. Automation apps allow companies to improve impressions, gain space and flexibility, and reduce costs compared to dedicated receptionists. Greetly and Ruby/Ring Central offer cloud-based solutions to efficiently manage visitors and route calls to employees.