Automating Emails For Long Term Success

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In this session we will be talking about Email Marketing and why this may be useful to you. Including 10 ways to improve your Email Marketing Campaigns. And a simple five point check list that you can implement to improve your Email Marketing Campaigns.

Overview
• Introductions
• What Is Email Marketing?
• Begin With The End In
Mind
• The 4 Components Of A
Product Launch
• Email Marketing Check
List
•Why Is Email Marketing
Important?
•10 Ways To Improve Your
Email Marketing
•What Can You Do To
Improve Your Email
Marketing?
•Next Meet-Up.

Introductions
•Your name?
•Your product /
service?
•Why you’re
here?
This Photo by Unknown Author is licensed under CC BY-SA-NC

Begin With The End In Mind
“Begin with the End in
Mind means to begin each
day, task, or project with
a clear vision of your
desired direction and
destination.”
- Stephen Covey, 7 Habits
Of Highly Effective People.This Photo by Unknown Author is licensed
under CC BY-SA

The 4 Components Of A Product Launch
Sales
Pages
Squeeze
Pages
Social
Pages
Syndicate
Pages

Why Is Email Marketing Important?
Increase
Sales
Build A
Community
Difficult To
Replicate

1. Operational Vs Marketing Emails
This Photo by Unknown Author is licensed under CC BY-NC-ND

2. Free Vs Paid Services
This Photo by Unknown Author is licensed under CC BY-SA-NC

3. Single Vs Double Opt-In
This Photo by Unknown Author is licensed under CC BY-SA

4. Thank You Page & Conversion Tracking
This Photo by Unknown Author is licensed under CC BY-SA-NC

5. Subscriber Management, Reports And
Tagging
This Photo by Unknown Author is licensed under CC BY-NC-ND

6B. Key Questions - Mindset
6. What do they value?
7. What are some possible
objections?
8. What are your prospect’s three
biggest hot buttons?
9. What are your prospect’s fears?
10. What are your prospect’s
biggest frustrations?
1. What is his / her unspoken
question?
2. What is the problem / need /
challenge / opportunity?
3. What are their biggest
frustrations / pain points?
4. What are their goals / what do
they want to change?
5. Most importantly… why?

7. Your Digital Assets
Sales Pages
Pricing
Availability
FAQs
Squeeze Pages
Check List
Cheat Sheet
Template
Social Pages
Blog
Facebook
YouTube

8. Content Calendar
This Photo by Unknown Author is licensed under CC BY-SA

9. Sales Promotions Vs Segmentation
This Photo by Unknown Author is licensed under CC BY

10. Test And Back Up Promotions
This Photo by Unknown Author is licensed under CC BY-NC-ND

What Can You
Do To Improve
Your Email
Marketing?

Next Meet-Up
•Thursday the 21st of November from
7.00pm.
•Creating High Converting Adverts For Search
And Social.
•Public Speaking Training, Basement 96
Gawler Place Adelaide City.

Techstars Start-Up Weekend Adelaide
•Friday the 15th to Sunday the 17th of
November.
•Pitch your idea.
•Learn from industry experts.
•Collaborate.

The document discusses improving an organization's online presence and marketing strategies across multiple channels. It notes issues like a lack of content and outdated information on the website, poor performance of email newsletters and demo links, and the need for more engaging content on social media platforms to drive followers and conversations. The document suggests testing different email formats, adding more website content and keywords, archiving webinars and demos, using various paid advertising channels, and focusing social media away from just sales pitches to increase engagement and find new prospects.

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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

janudm24

Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

How To Navigate AI - The Future is Yours to Define - Tim Hayden

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth. Key Takeaways: Primary Learning Objective 1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective 2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective 3: Grow revenue at lower costs with more efficient marketing and business operations.

PickUp_conversational AI_Capex, Inc._20240610

Shuntaro Kogame

Influencer Marketing Master Class - Alexis Andreasik

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Empowering Influencers: The New Center of Brand-Consumer Dynamics In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.

Assignment 2 Task 1: Digital Marketing Course

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Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

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Gokila digital marketing| consultant| Coimbatore

Automating Emails For Long Term Success

1. Automating Emails For Long Term Success

2. Overview • Introductions • What Is Email Marketing? • Begin With The End In Mind • The 4 Components Of A Product Launch • Email Marketing Check List •Why Is Email Marketing Important? •10 Ways To Improve Your Email Marketing •What Can You Do To Improve Your Email Marketing? •Next Meet-Up.

3. Introductions •Your name? •Your product / service? •Why you’re here? This Photo by Unknown Author is licensed under CC BY-SA-NC

4. What Is Email Marketing? • Sending a commercial message, typically to a group of people, using email. • It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. • The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. • Source: Wikipedia https://en.wikipedia.org/wiki/Email_marketin gThis Photo by Unknown Author is licensed under CC BY

5. Begin With The End In Mind “Begin with the End in Mind means to begin each day, task, or project with a clear vision of your desired direction and destination.” - Stephen Covey, 7 Habits Of Highly Effective People.This Photo by Unknown Author is licensed under CC BY-SA

6. The 4 Components Of A Product Launch Sales Pages Squeeze Pages Social Pages Syndicate Pages

7. Email Marketing Check List • 0 points for No, 1 point for good, 2 points for great. 1. Do you have an Email Service Provider? 2. Do you have a Customer Avatar? 3. Do you have a list of your Digital Assets? 4. Do you have a Content Calendar? 5. Do you incorporate emails into your Marketing Campaigns? • What’s your score out of 10? This Photo by Unknown Author is licensed under CC BY-NC-ND

8. Why Is Email Marketing Important? Increase Sales Build A Community Difficult To Replicate

9. 10 Ways To Improve Your Chatbots

10. 1. Operational Vs Marketing Emails This Photo by Unknown Author is licensed under CC BY-NC-ND

11. 2. Free Vs Paid Services This Photo by Unknown Author is licensed under CC BY-SA-NC

12. 3. Single Vs Double Opt-In This Photo by Unknown Author is licensed under CC BY-SA

13. 4. Thank You Page & Conversion Tracking This Photo by Unknown Author is licensed under CC BY-SA-NC

14. 5. Subscriber Management, Reports And Tagging This Photo by Unknown Author is licensed under CC BY-NC-ND

15. 6A. Customer Avatar “A customer avatar is a fictional character that represents your ideal prospect. When complete, it will help you understand the motivating beliefs, fears and secret desires that influence your customer's buying decisions.” - HubSpot.

16. 6B. Key Questions - Mindset 6. What do they value? 7. What are some possible objections? 8. What are your prospect’s three biggest hot buttons? 9. What are your prospect’s fears? 10. What are your prospect’s biggest frustrations? 1. What is his / her unspoken question? 2. What is the problem / need / challenge / opportunity? 3. What are their biggest frustrations / pain points? 4. What are their goals / what do they want to change? 5. Most importantly… why?

17. 7. Your Digital Assets Sales Pages Pricing Availability FAQs Squeeze Pages Check List Cheat Sheet Template Social Pages Blog Facebook YouTube

18. 8. Content Calendar This Photo by Unknown Author is licensed under CC BY-SA

19. 9. Sales Promotions Vs Segmentation This Photo by Unknown Author is licensed under CC BY

20. 10. Test And Back Up Promotions This Photo by Unknown Author is licensed under CC BY-NC-ND

21. What Can You Do To Improve Your Email Marketing?

22. Next Meet-Up •Thursday the 21st of November from 7.00pm. •Creating High Converting Adverts For Search And Social. •Public Speaking Training, Basement 96 Gawler Place Adelaide City.

23. Techstars Start-Up Weekend Adelaide •Friday the 15th to Sunday the 17th of November. •Pitch your idea. •Learn from industry experts. •Collaborate.

24. Thank You!

Editor's Notes

More examples https://surveybot.io/chatbots/quizzes https://adespresso.com/blog/5-inspiring-chatbots-facebook-messenger/ https://manychat.com/blog/best-facebook-chatbots-2019/

Automating Emails For Long Term Success

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Editor's Notes