The document discusses building automated trading strategies and using automated trade signals software. It outlines the benefits of automated trading for both buy-side and sell-side firms. It then discusses challenges with "black box" strategies and risks of commoditization. The document recommends building your own strategies by articulating the model, parameters, triggers, and risk management. It also describes Livetradesignals trade signal software which provides automated trade alerts across multiple assets via a web interface and email/SMS notifications.