Auto advertising using rickshaws is an innovative and economical way to promote brands compared to other outdoor advertising options. Rickshaws ply all over cities, ensuring ads are seen everywhere including main roads, alleys, and traffic signals. On average, a rickshaw covers 150-200 km per day and 10-15 hours on roads, capturing about 100,000 eyeballs daily. The exterior and interior of rickshaws can be utilized for ads, providing 12 square feet of total advertising space on the back and sides. This outdoor mobile marketing method delivers messaging directly to people throughout the city at a lower cost than stationary hoardings.