This is my elevator Pitch for my project called 'Autism: It's the Little Things'. This is part of my Post Graduate Diploma module Entrepreneurship Applied.

1. How do people with autism see the world?
“People with autism have said that the world, to
them, is a mass of people, places and events which
they struggle to make sense of, and which can
cause them considerable anxiety.”

2. Autism: It’s the Little Things
Natalia Golden

3. Autism Awareness

4. Autism Awareness
Create a practical design outcome to help raise
awareness about Autism Spectrum Disorder through
Illustration and Storytelling.

5. What is Autism?

6. What is Autism?
• Lifelong, developmental disability

7. What is Autism?
• Lifelong, developmental disability
• Spectrum Disorder

8. What is Autism?
• Lifelong, developmental disability
• Spectrum Disorder
• The Triad of Impairments:

9. What is Autism?
• Lifelong, developmental disability
• Spectrum Disorder
• The Triad of Impairments:
– Interaction

10. What is Autism?
• Lifelong, developmental disability
• Spectrum Disorder
• The Triad of Impairments:
– Interaction
– Communication

11. What is Autism?
• Lifelong, developmental disability
• Spectrum Disorder
• The Triad of Impairments:
– Interaction
– Communication
– Imagination

12. The Problem?

13. The Problem?
Lack of awareness about ASD

14. The Solution

15. The Solution
Increase the awareness about ASD through
Illustration and Storytelling

16. My Project

17. My Project
An illustrative Book and E-book

18. My Project
Based on my personal experience growing up with
my brother John who has mild Autism.

19. My Project
My experiences inspire the stories.

20. Market Size

21. Market Size
In the UK alone, There are over 500,000
people with Autism…

22. Market Size
In the UK alone, There are over 500,000
people with Autism…
Over 2 million peoples lives are touched by
Autism everyday.

23. Target Market

24. Target Market
Families and siblings who have a family member
who has Autism.

25. Printing Costs

26. Printing Costs
• First Print Run: 1,000 books = £1,295.00

27. Printing Costs
• First Print Run: 1,000 books = £1,295.00
• 4 Books in a series= 250 Books @ £5.20

28. E-Book

29. E-Book
• Top 100 best selling books on Amazon Kindle:

30. E-Book
• Top 100 best selling books on Amazon Kindle:
– 9%are above £5.00, the most expensive: £10.99

31. E-Book
• Top 100 best selling books on Amazon Kindle:
– 9%are above £5.00, the most expensive: £10.99
– 91% are under £5.00, the cheapest: 30p

32. E-Book
• Top 100 best selling books on Amazon Kindle:
– 9%are above £5.00, the most expensive: £10.99
– 91% are under £5.00, the cheapest: 30p
• Top 100 best selling Graphic Novels on Amazon Kindle:

33. E-Book
• Top 100 best selling books on Amazon Kindle:
– 9%are above £5.00, the most expensive: £10.99
– 91% are under £5.00, the cheapest: 30p
• Top 100 best selling Graphic Novels on Amazon Kindle:
– 37% are above £5.00, the most expensive: £13.49

34. E-Book
• Top 100 best selling books on Amazon Kindle:
– 9%are above £5.00, the most expensive: £10.99
– 91% are under £5.00, the cheapest: 30p
• Top 100 best selling Graphic Novels on Amazon Kindle:
– 37% are above £5.00, the most expensive: £13.49
– 63% are under £5.00, The cheapest: 38p

35. E-Book
• Kindle Direct Publishing (KDP) is quick and easy

36. E-Book
• Kindle Direct Publishing (KDP) is quick and easy
• Very little cost involved because it is self publishing.

37. E-Book
• Kindle Direct Publishing (KDP) is quick and easy
• Very little cost involved because it is self publishing.
• Writer and Illustrator : All the decisions are mine.

38. Future Possibilities

39. Future Possibilities
• Website

40. Future Possibilities
• Website
• Interactive E-book

41. Future Possibilities
• Website
• Interactive E-book
• Interactive Game

42. Future Development
• An Animation

43. Future Development
• An Animation
• A Phone Application

44. Future Development
• An Animation
• A Phone Application
• A series animated and printed stories

45. Illustration and Character Design

46. Character Design: John

47. Final Character: John

48. Character Design: Sister

49. Final Character: Sister

50. Final Characters

51. Illustration Process
First the characters are
hand drawn. Then they are
scanned in and edited in
Adobe Photoshop. When
satisfied with the outlines
high lighted the images are
digitally painted.

52. Illustration Process

53. Organisations
• Ambitious About Autism
• Hearts and Minds
• Irish Autism Action
• CWAT Development Centre

54. Ambitious About Autism
“Sounds like a very interesting and heartfelt project.”
Mike Stuart

55. Irish Autism Action
“I wish you all the best with
your project…we could certainly
collect together a small group of
families to review the book and
give you feedback.”
Sarah McEnerney-Buckley

56. CWAT Development Care
“Co-operation and Working Together
for health gain and social well being…”

57. Conclusion…

58. Any Questions?