Auteur theory
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Chris Cunningham is a British video artist and director known for his avant-garde and disturbing style. He is recognized as an auteur for his unique visual experimentation, including blurring faces, exploring human deformity, and challenging gender stereotypes. Some of his most notable works are directing music videos for Aphex Twin, such as "Come to Daddy" and "Rubber Johnny", which showcase his abstract and provocative vision. His artistic talent has led to work in both music videos and commercial projects.
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History of music videos
The document traces the evolution of music videos from early examples in the 1920s-1930s that were shown in theaters due to the lack of television, to Tony Bennett's 1956 video which is considered the first to air on television. It then discusses pivotal moments like the Beatles' involvement in "A Hard Day's Night" in 1964 and their innovative video for "Penny Lane" in 1967. Subsequent entries highlight the development of performance and narrative elements in the 1970s, experimental videos in the early 1970s, and the launch of MTV in 1981 which helped promote and market music videos globally. More recent videos discussed incorporate different visual styles and animation.
History of music videos
Musical short films first appeared in the 1920s and were known by various names like song videos or film clips. In the 1930s, cartoons began featuring live-action footage of musicians performing. In the 1960s-1980s, cheaper film technology allowed more experimental music videos. MTV launched in 1981 and solely featured music videos, promoting many artists. Michael Jackson's "Thriller" in 1982 had an expensive video that helped popularize the format. Rap music struggled to get airtime on MTV initially. YouTube launched in 2005 and became a major platform for music videos.
History of music videos
Musical short films first appeared in the 1920s and were known by various names like song videos or film clips. In the 1930s, cartoons began featuring live-action musical performances. In the 1960s-1980s, cheaper film technology allowed more experimental music videos that promoted artists. MTV launched in 1981 and solely featured music videos, promoting the medium. Michael Jackson's "Thriller" in 1982 had an expensive video that drove the album's success. Rap music struggled to get airtime on MTV initially. YouTube launched in 2005 and became a major platform for music videos.
The History Of Music Videos.
Oskar Fischinger created the first music videos in the 1920s by animating visuals to synchronize with music. The Soundies of the 1940s were early live-action musical short films played on jukeboxes. Hard Day's Night (1964) popularized music videos by featuring the Beatles, while Bohemian Rhapsody (1975) spurred record companies to produce promotional videos. MTV, founded in 1981, was the first dedicated music video channel and was hugely influential in promoting artists and music videos over the following decades.
History of music videos
The first musical short films in the 1930s introduced live-action footage of performers during cartoons. In the 1920s, early musical short films were often illustrated song films used to promote songs. In the 1960s-1980s, cheaper film technology and the rise of television led artists to create promotional music videos. MTV, which debuted in 1981, helped popularize music videos by playing music videos exclusively. Michael Jackson's "Thriller" video, one of the first big budget videos, helped promote his album and increased MTV's audience. Rap music videos initially had small budgets but directors like Hype Williams later directed higher budget videos for rap artists. YouTube and Vevo now provide major platforms for music video streaming and promotion
David la chapelle media
David LaChapelle is an American photographer, filmmaker, and artist born in 1963. He began his career in photography at age 17, working for Interview Magazine. LaChapelle has produced photos for many famous celebrities and musicians. His photography has been influenced by Baroque painters such as Andrea Pozzo and Caravaggio, featuring elaborate sets and dramatic lighting.
The hollywood film industry
The Hollywood Studio System has gone through four main periods: the Silent Film Era from 1894-1929 dominated by silent films without recorded sound; Classical Hollywood Cinema from 1927-1963 known as the "Golden Age" utilizing continuity editing; New Hollywood from the late 1960s-early 1980s when young directors took on more authorial roles; and the Contemporary Period from the 1970s-present defined by blockbuster franchises and special effects. Independent filmmaking has also expanded globally with affordable cameras and film festivals.
The hollywood film industry
The Hollywood Studio System has gone through four main periods: the Silent Film Era from 1894-1929 dominated by silent films without recorded sound; Classical Hollywood Cinema from 1927-1963 known as the "Golden Age" utilizing continuity editing; New Hollywood from the late 1960s-early 1980s when young directors brought new styles and subject matter; and the Contemporary Period from the 1970s-present defined by blockbuster franchises and special effects alongside the growth of independent filmmaking.
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History of music videos
The document traces the evolution of music videos from early examples in the 1920s-1930s that were shown in theaters due to the lack of television, to Tony Bennett's 1956 video which is considered the first to air on television. It then discusses pivotal moments like the Beatles' involvement in "A Hard Day's Night" in 1964 and their innovative video for "Penny Lane" in 1967. Subsequent entries highlight the development of performance and narrative elements in the 1970s, experimental videos in the early 1970s, and the launch of MTV in 1981 which helped promote and market music videos globally. More recent videos discussed incorporate different visual styles and animation.
History of music videos
Musical short films first appeared in the 1920s and were known by various names like song videos or film clips. In the 1930s, cartoons began featuring live-action footage of musicians performing. In the 1960s-1980s, cheaper film technology allowed more experimental music videos. MTV launched in 1981 and solely featured music videos, promoting many artists. Michael Jackson's "Thriller" in 1982 had an expensive video that helped popularize the format. Rap music struggled to get airtime on MTV initially. YouTube launched in 2005 and became a major platform for music videos.
History of music videos
Musical short films first appeared in the 1920s and were known by various names like song videos or film clips. In the 1930s, cartoons began featuring live-action musical performances. In the 1960s-1980s, cheaper film technology allowed more experimental music videos that promoted artists. MTV launched in 1981 and solely featured music videos, promoting the medium. Michael Jackson's "Thriller" in 1982 had an expensive video that drove the album's success. Rap music struggled to get airtime on MTV initially. YouTube launched in 2005 and became a major platform for music videos.
The History Of Music Videos.
Oskar Fischinger created the first music videos in the 1920s by animating visuals to synchronize with music. The Soundies of the 1940s were early live-action musical short films played on jukeboxes. Hard Day's Night (1964) popularized music videos by featuring the Beatles, while Bohemian Rhapsody (1975) spurred record companies to produce promotional videos. MTV, founded in 1981, was the first dedicated music video channel and was hugely influential in promoting artists and music videos over the following decades.
History of music videos
The first musical short films in the 1930s introduced live-action footage of performers during cartoons. In the 1920s, early musical short films were often illustrated song films used to promote songs. In the 1960s-1980s, cheaper film technology and the rise of television led artists to create promotional music videos. MTV, which debuted in 1981, helped popularize music videos by playing music videos exclusively. Michael Jackson's "Thriller" video, one of the first big budget videos, helped promote his album and increased MTV's audience. Rap music videos initially had small budgets but directors like Hype Williams later directed higher budget videos for rap artists. YouTube and Vevo now provide major platforms for music video streaming and promotion
David la chapelle media
David LaChapelle is an American photographer, filmmaker, and artist born in 1963. He began his career in photography at age 17, working for Interview Magazine. LaChapelle has produced photos for many famous celebrities and musicians. His photography has been influenced by Baroque painters such as Andrea Pozzo and Caravaggio, featuring elaborate sets and dramatic lighting.
The hollywood film industry
The Hollywood Studio System has gone through four main periods: the Silent Film Era from 1894-1929 dominated by silent films without recorded sound; Classical Hollywood Cinema from 1927-1963 known as the "Golden Age" utilizing continuity editing; New Hollywood from the late 1960s-early 1980s when young directors took on more authorial roles; and the Contemporary Period from the 1970s-present defined by blockbuster franchises and special effects. Independent filmmaking has also expanded globally with affordable cameras and film festivals.
The hollywood film industry
The Hollywood Studio System has gone through four main periods: the Silent Film Era from 1894-1929 dominated by silent films without recorded sound; Classical Hollywood Cinema from 1927-1963 known as the "Golden Age" utilizing continuity editing; New Hollywood from the late 1960s-early 1980s when young directors brought new styles and subject matter; and the Contemporary Period from the 1970s-present defined by blockbuster franchises and special effects alongside the growth of independent filmmaking.
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- Illustration directly depicts the lyrics through imagery.
- Amplification enhances the lyrics artistically through different performance and narrative techniques.
- Disjuncture ignores the lyrics and creates a new abstract meaning.
It also examines conventions like iconography, close-ups of artists, emphasis on looking, and intertextual references that are commonly used in music videos to promote the artist and engage audiences. Effective music videos consider the genre's conventions while also trying something new.
Digipack 6 steps storm thorgerson
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audience feedback
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A music video is a short film that accompanies a song, featuring the artist and visually representing the music. While they can tell stories, music videos primarily aim to be memorable and worth repeated viewing. The study session will provide an overview of the origins and evolution of music videos from early experimental films to modern formats and discuss analyzing, pitching, and producing music videos.
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The document provides information about an art exam including the exam dates for different blocks and various art assignments that students could choose from for the exam. The assignments include exploring found objects in artworks, investigating sequences in documentation, developing an augmented reality concept, and presenting a response to an emotion through one's own creative work. Sample artists are referenced for several of the assignments including Marcel Duchamp for found objects, Duane Michals for sequences, David Hockney for augmented reality, and Elinor Carucci and Francesca Woodman for emotion-based works.
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Sageister
Stefan Sagmeister is a graphic designer born in 1962 in Austria who studied in Vienna and at Pratt Institute. After working in Hong Kong and New York, he created his own studio, Sagmeister Inc., in 1993. He is known for his album cover designs for musicians like Lou Reed and The Rolling Stones, as well as designs for museums, publications, and other clients. One of his most famous works is a Lou Reed poster that featured song lyrics written across the musician's face.
question 2
The document discusses how the magazine advertisement and digipak for a music project share synergy with the music video by featuring iconic London landmarks, as that was the theme of the video. It notes that the ancillary texts all share the same title, artist logo, and font. While the digipak challenges conventions by including photos of the artist, the magazine advertisement follows conventions by being simple. The target audience is identified as 16-25 year olds, especially females, as the video portrays a young adult graduating and working in the city. Distribution options are also considered, with MTV Rocks seen as more suitable than Kerrang! due to the alternative rock style.
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This document provides details about the British indie artist Tom, Dick and Harry. It summarizes that he is a one-man band from Sevenoaks, England who plays guitar and has a small but growing fan base. The producers chose to work with him because they are familiar with his unique style of fast-paced music and voice, and find his organic image suitable to film in natural environments for a music video.
Unit 35 - Task 1 - Essay
The document discusses the history and development of video installation art, from its origins in the 1960s pioneered by artists like Andy Warhol and Nam June Paik, to its increasing popularity today with new technologies allowing interactive and digitally rendered works. It focuses on Paik's influential "Electronic Superhighway" installation from 1995 and Douglas Gordon's 2012 piece "The End of Civilization" which featured footage of a burning grand piano. Video installation art combines video with installation to immerse viewers in an experience rather than simply display individual artworks.
The History of Music Videos
The history of music videos began in the late 19th century with the use of still images in live performances to promote songs. In the 1940s and 1950s, "soundies" and films like "Diamonds Are a Girl's Best Friend" helped establish the music video genre. The 1960s saw the rise of promotional clips by artists like The Beatles and Bob Dylan. In 1981, MTV launched with "Video Killed the Radio Star" as its first video, popularizing the format. Modern platforms like YouTube from 2005 onward have allowed music videos to gain huge viewership numbers and become a primary method of song promotion.
history of indian movie
This document provides a brief history of Indian cinema. It notes that Dadasaheb Phalke is considered the father of Indian cinema, having directed India's first full-length feature film "Raja Harishchandra" in 1913. It also mentions that the first color film in India was the 1937 film "Kisan Kanya." Some other key points covered include the establishment of the Dadasaheb Phalke Award in 1969, early prominent filmmakers in different regions like Raghupathi Venkaiah Naidu in Telugu cinema, and early prominent film production companies from the 1950s like Bombay Talkies and Royal Bioscope.
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Back to Basics: Through the Eyes of Structural Engineers
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This document discusses several theories about the relationship between lyrics, music, and visuals in music videos:
- Illustration directly depicts the lyrics through imagery.
- Amplification enhances the lyrics artistically through different performance and narrative techniques.
- Disjuncture ignores the lyrics and creates a new abstract meaning.
It also examines conventions like iconography, close-ups of artists, emphasis on looking, and intertextual references that are commonly used in music videos to promote the artist and engage audiences. Effective music videos consider the genre's conventions while also trying something new.
Digipack 6 steps storm thorgerson
Storm Thorgerson was a renowned English graphic designer best known for his iconic album cover artworks. He developed a six-step process for creating album covers that involved thoroughly researching the music, discussing concepts with the band, creating rough illustrations, testing designs, potentially conducting photo shoots, editing materials, and finalizing the approved design. Thorgerson's process ensured the artwork fully embodied the band's vision and message.
Moodboard
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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Album covers are an important part of the music listening experience. They help set the tone for the music and provide context that enhances a listener's enjoyment and understanding. Great album art can increase sales and become an iconic representation of the music itself.
Laura mulvey's theory
Laura Mulvey introduced the concept of the "male gaze" in 1975 to describe how women are typically depicted in media through the heterosexual male perspective, with features like lingering camera shots, portrayals as objects in need of rescue, and events centered around men's reactions rather than the women themselves. The document discusses how audiences view characters from this male perspective and how women look at themselves, men, and other women through the lens of the male gaze in media texts.
Auteur Theory
Auteur theory proposes that a film director's creative vision is reflected in their films. Introduced in the 1950s, it asserts that the director is the "author" of the film, even though filmmaking requires collaboration. An auteur is a director who maintains a distinctive style and creative control over their work. British music video director Chris Cunningham is an example of an auteur, as his videos are immediately recognizable due to their warped style, disturbing imagery, eerie lighting, disorienting editing, and strange computer-generated elements.
audience feedback
The feedback on the music video posted to YouTube, Vimeo, and shared with friends on Facebook has been overwhelmingly positive, with people connecting emotionally to the video and interpreting their own meanings. Responses on Vimeo asked technical questions about the camera and slow motion effects. Feedback from direct messages with friends provided more depth and confirmed the video's message came through effectively.
how we targeted our audience
We targeted our audience for a music video and promotional material in several ways:
- We conducted questionnaires and focus groups with peers and our target audience, ages 15-20, who preferred the alternative music genre.
- We determined YouTube would be the best platform to distribute the video based on our research into common audiences.
- We considered feedback from examiners who would evaluate our work, and used recommended techniques like Final Cut Pro for editing and consistent color grading.
digipack
The document discusses the process of designing alternative album artwork, including the front, inside, and back covers. It explores the styles and conventions of alternative album covers, such as minimalist and illustrated designs featuring a central piece of art. The designers aimed to create a cohesive design across the covers with a quirky bear illustration as the theme. Research on existing alternative albums informed the design process to result in a cover that reflects the genre while including typical elements like track listings and barcodes.
silhouette
We created a mind map to develop ideas for a music video featuring a silhouette. Our first attempt at capturing the silhouette wasn't dark enough, so we reviewed the shots and looked to other music videos for inspiration. We then retook some shots with darker lighting and different props to better achieve the mysterious effect we wanted for the silhouette featured in the video.
Evaluation pp
The document evaluates various tools and platforms used in creating a music video project. Wikipedia was used for initial definitions but was not fully trusted. YouTube allowed researching music videos from different genres and uploading their own video to gather feedback. Final Cut Pro and Photoshop were used to edit the video and create promotional materials. Word and Excel helped plan through shot lists, risk assessments, questionnaires, and data analysis. StoryboardThat created storyboards. Cameras including a DSLR, GoPro, and phones captured quality footage in different locations that could be easily uploaded for feedback.
Our target audience powerpoint
The document describes a questionnaire given to 35 sixth form students ages 16-18 to determine if they are the target audience for a remixed version of "Summertime Sadness" by Lana Del Rey. The questionnaire included questions about the song's genre, expectations for the music video, whether the respondent identifies as alternative, and whether they expect a narrative. The feedback will help decide if this age group is the intended target audience.
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Music video styles and history
This document summarizes the history and styles of music videos. It discusses early styles like in-concert videos and animation. It also covers narrative videos and parody/pastiche videos. The document then outlines the influence of MTV in the 1980s and innovations like Michael Jackson's "Thriller" video. It concludes by noting the impact of computer animation, Dire Straits' "Money For Nothing" video, and the internet/YouTube on the distribution and styles of modern music videos.
History of music videos
Music videos first emerged in the 1950s when Tony Bennett was filmed walking along a park path to promote his song. In 1975, Queen created one of the first promotional music videos for "Bohemian Rhapsody". MTV launched in 1981 and played a pivotal role in marketing music by airing music videos 24/7, encouraging directors to develop more creative styles and Michael Jackson's groundbreaking "Thiller" video. YouTube launched in 2005 and further changed the industry by giving artists a platform to self-publish their videos and gain millions of online views.
Research into a music video director.
Dave Meyers is an American music video director born in 1972 in Berkeley, California. He has directed hundreds of music videos and commercials over the past 15 years, establishing himself as one of the industry's most prolific directors. Chris Cunningham is a British video artist born in 1970 who is primarily known for directing avant-garde music videos for electronic artists such as Aphex Twin and Autechre, particularly the videos for Aphex Twin's songs "Come to Daddy" and "Windowlicker."
History of music videos
Tony Bennett created the first music video in the 1950s by filming himself walking in a park to promote his song "Stranger in Paradise". In 1975, Queen's "Bohemian Rhapsody" was one of the first videos made for promotional purposes. MTV launched in 1981 and played a pivotal role in music marketing by airing music videos 24/7, which led directors to experiment more with music video styles and production. Michael Jackson's "Thriller" in 1983 was a groundbreaking 14-minute video that set new standards in the genre. YouTube launched in 2005 and further changed the industry by allowing artists to self-publish videos that now average over a million views each.
Francis Lawrence
Francis Lawrence is an American music video and film director born in 1971 in Vienna, Austria. He began his career working on music videos in the early 1990s and has since directed videos for major artists like Shakira, Avril Lavigne, Aerosmith, and Beyoncé. Lawrence is known for adapting his style to suit each artist and incorporating elements like close-ups, green screens, and narrative storylines. While his music videos are enjoyable, the document finds that Lawrence's style is not particularly unique or iconic. He has since expanded his career into directing major films such as the Hunger Games sequels Catching Fire and Mockingjay.
History of music videos
A music video is a short film that accompanies a song to promote the artist and increase sales. There are three main types - narrative, concept, and performance videos. Early music videos developed in the 1950s but the genre became more popular with The Beatles' film A Hard Day's Night in 1964. MTV launched in 1981 and played a central role in music marketing by airing music videos. Michael Jackson took the format to another level with his groundbreaking Thriller video in 1984. The internet further changed music video promotion through sites like YouTube from 2005 onward.
The History of Music Videos
Music videos started in the late 1930s with live TV performances by artists like Elvis Presley. In the 1940s, "Soundies" were early music videos that played on visual jukeboxes. The first music video made specifically for television aired in 1956 of Tony Bennett walking in a park. The Beatles helped establish the music video genre with films for their songs in the 1960s. Today, music videos are primarily used to market artists and are most commonly viewed on websites like YouTube rather than TV channels.
History of music videos
Music videos began as short films promoting songs in the 1920s. They grew more popular in the 1950s-60s with artists like The Beatles filming musical segments. The genre expanded in the 1970s with the advent of video recording. In 1981, MTV launched and began exclusively playing music videos, driving the popularity and commercialization of the format. Modern music videos now approach the popularity of the songs themselves through digital distribution.
Media Evaluation 1
This product uses conventions of existing music video forms by including a mix of live performance, narrative, and visual imagery within the typical 3-4 minute format. It challenges conventions by including more narrative than is typical for indie rock music videos, which usually focus only on performance. The narrative and mise-en-scene have a retro, timeless style while maintaining aspects common to the indie rock genre like simplistic camera work and locations. Elements like diegetic sound, low-fi audio quality, and magazine/album design conform to industry conventions while attempting to stand out.
Music Video History
The document provides a history of the music video from 1894 to the present day. It begins with the use of magic lanterns to project still images alongside live performances of songs in 1894. In the 1960s, films were produced in Canada to accompany pre-recorded songs, merging footage and audio. The Beatles helped advance the form with clips for their songs in the 1960s. In the 1980s, the launch of MTV popularized music videos as a key marketing tool and artists experimented with new styles and concepts. Technology improvements allowed for enhanced production quality and techniques.
Media evaulation
This document discusses how a music video project uses and develops conventions of real music videos. It adheres to typical structures by combining live performance, narrative elements, and visuals over 3-4 minutes. This format is used to promote the artist and song. Specifically, the project includes a narrative scene depicting friends on an outing, shot with a retro, homemade aesthetic to help audiences relate to the artist. It also uses diegetic sounds and draws from conventions of other music video genres, album packaging, and magazine covers.
History of music videos
Music videos first appeared in the late 1920s in the form of "talkies" and Vitaphones created by Warner Brothers to accompany songs. The first true promotional music video was Tony Bennett's "Stranger in Paradise" in 1956. The 1964 video for "A Hard Day's Night" by The Beatles influenced modern music video production with its cinematography and editing. In the 1980s, the launch of MTV brought music videos to mass audiences, starting with "Video Killed the Radio Star" by The Buggles. Today, nearly every artist releases a music video to promote new singles, which can be found and shared widely online.
Media music video’s
Music videos were invented in the 1980s to visually represent songs and help promote artists. Early music videos were simple filmed inserts but grew more sophisticated over time as directors incorporated different styles and techniques. Technological advances now allow higher quality videos to be viewed more easily on various devices. Additionally, there are more television channels dedicated to airing music videos and influential videos like Justin Bieber's "Baby" have broken viewing records on YouTube.
The history of music videos
Music videos are an important way for artists to promote their music and express themselves. The earliest music videos emerged in the 1950s but gained more prominence in the 1960s as artists like The Beatles incorporated them into their films and TV shows. In the 1970s and 80s, platforms like Top of the Pops and MTV helped popularize music videos and allow artists to reach larger audiences. Today, music videos are a major part of the music industry and use sophisticated effects and storylines to appeal to visual audiences across internet and television.
The history of the film trailer
The history of film trailers began in the early 1900s, with Nils Granlund creating the first promotional trailer for a musical and the first trailer for a Charlie Chaplin film in 1914. Until the 1950s, the National Screen Service contracted with film companies to produce trailers. Early trailers contained clips, narration, and music to promote films. In the 1960s, as films and culture became more liberal, trailers changed in style to advertise different types of new films. Andrew J. Kuehn significantly changed trailer production with his 1964 trailer for "Night of the Iguana" and went on to produce over 1,000 trailers during his career at Kaleidoscope Films. Traditionally, film
History of music videos
Music videos originated in the 1950s as short films made to promote songs and artists. Early examples included Tony Bennett walking in a park to his song and animated cartoons set to music. The Beatles helped establish the music video genre with clips filmed for their songs and movies in the 1960s. The development of video recording technology in the 1970s allowed many artists to produce low-cost promotional videos. The launch of MTV in 1981 was a major catalyst for the music video industry, greatly increasing viewership and production values. Today, high-budget music videos are a standard part of the music marketing process.
About Music Videos Presentation
Music videos combine music and imagery to promote artists and their music. There are four main types of music videos: narrative, performance, thematic, and symbolic. Modern music videos primarily aim to market and promote the artist's music and image. The first music videos date back to the late 19th century but the genre truly emerged in the 1980s with the launch of MTV, which helped propel the careers of many artists through innovative music videos. Major milestones include Michael Jackson's groundbreaking "Thriller" video in 1983 and the rise of online video sharing through YouTube in the 2000s, which changed how music videos were distributed and consumed.
History of Music Videos
The history of music videos began in 1894 with synchronized slides to promote sheet music. In the 1920s, early musical short films were produced. Cartoons in the 1920s-1930s incorporated popular songs. Television allowed new artists exposure in the 1950s. The Beatles pioneered music videos in films in the 1960s. Promotional clips developed in the late 1960s. MTV launched in 1981 and greatly popularized music videos through the 1980s. New technologies like YouTube democratized music video distribution from the 2000s onward.
History of Music Videos
The history of music videos began in 1894 with synchronized slides to promote sheet music. In the 1920s, early musical short films were produced. Cartoons in the 1920s-1930s featured popular songs. Television allowed new artists exposure in the 1950s. The Beatles pioneered music videos in films in the 1960s. Promotional clips developed in the late 1960s. MTV launched in 1981 and greatly popularized music videos through the 1980s. New technologies like YouTube democratized music video distribution from the 2000s onward.
Music video history
Music videos began in the 1920s with musical short films featuring bands and dancers. In the 1950s, artists like Tony Bennett created early music videos by filming themselves singing songs. The 1960s saw the rise of music videos as promotional tools, starting with The Beatles' film A Hard Day's Night. MTV launched in 1981 as the first channel dedicated solely to music videos, greatly increasing their popularity. Today, music videos are highly accessible online through websites like YouTube.
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Auteur theory
- 1. AUTEUR THEORY R O S S H E M M I N G S
- 2. INTRODUCTION – CHRIS CUNNINGHAM • British video artist born in Reading in 1970 and grew up in Suffolk • Director of ambient and electronica music videos for artists such as Autechre and Aphex Twin • Also created art installations and short movies • Mainly worked in music and commercial videos as well as video art • Established in early 90’s designing robots for Clive Baker and David Fincher
- 3. ‘COME TO DADDY’ VIDEO • 1997 – directed the well known video to ‘come to daddy’ by Aphex Twin which got him noticed for his talents in directing music videos • https://www.youtube.com/watch?v=h-9UvrLyj3k
- 4. VIDEO SIGNATURES/CHARACTERISTICS • Cunningham challenges the stereotypical portrayal of women, he does so by blurring the faces of men onto women’s body’s • There is also an arrow signature at the beginning of most of his videos • Within his videos he experiments with different genders and ages of people. Often including abnormal looking characters that offend some audiences • He also explores the idea of human deformity which separates his visual style from that of other auteurs.
- 5. ‘RUBBER JOHNNY’ VIDEO • 2005 – Cunningham produced the video for another Aphex Twin song ‘rubber johnny’, this shows how disturbing his vision was becoming • https://www.youtube.com/watch?v=SSMYy4X5xRo
- 6. SUMMARY • Cunningham is an auteur artist with a very abstract way of looking at things which makes him stand out as a very unique director • Electric and ambient music fits his disturbing videos very well and amplifies the nature of his videos • Along with music videos, his talent has been noticed in the commercial world with big names asking him to direct advertisement videos