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1. Austin: Home of the
Journey Entrepreneur
SXSW
@bijoy
March 9, 2014

2. INTRO TO JOurneY
SXSW Journey Entrepreneur
MODELS!
INDIA/TAIWAN/HONG KONG/US
CULTURE
SPIRITUALITY
WORK
RELATIONSHIPS
© 2003-2014 Aviri Inc
HOW DO I… ?

3. 1. Share your journey
2. Listen for themes and patterns
3. Swap
HOLDING SPACE
ATX Journey Entrepreneur

4. WHAT IS JOURNEY?
Jobs
Bruce Lee
Frost
Sinatra
ATX Journey Entrepreneur

5. STEVE JOBS
EVERYTHING AROUND YOU THAT YOU CALL LIFE WAS
MADE UP BY PEOPLE…
ATX Journey Entrepreneur

6. Absorb what is useful
Reject what is useless
Add what is specifically your own
BRUCE LEE
ATX Journey Entrepreneur

7. THE ROAD NOT TAKEN
Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,
And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.
ATX Journey Entrepreneur

8. What is the “Goal” of a Journeyer?
Sinatra
For what is a (journeyer), what has she got?
If not herself, then she has naught
To say the things she truly feels
and not the words of one who kneels
The record shows I took the blows
and did it my way!
ATX Journey Entrepreneur

9. WHY IS JOURNEY HARD?
ATX Journey Entrepreneur

10. STAGE 1
Land of the safety/outcome
• 1 model of a phenomenon
• Answers, given to us by - parents, society, etc.
• The meaning of life is outsourced and you simply follow. Success is
externally defined and measured.
• Safety: conform to the norm
• Outcome: make some kind of predefined result
• Theme Song: Everybody wants to rule the world!
• ACTION: Accept
• their way
Society is totally optimized for S1
ATX Journey Entrepreneur

11. STAGE 2
The treacherous sea of
duality and letting go
• 2 models: use #2 to push away from S1
• Buddha goes to the forest
• Pi is cast into the ocean
• Key action: Letting go of S1
• misunderstood by s1 as “enlightenment.”
• Buddhism, yoga, meditation,
• Difficulty/Allure & Challenge of S2
• THEME SONG: Washing of the Water
• ACTION: Reject
• Another Way
ATX Journey Entrepreneur

12. STAGE 3
The shore of your way
• A new model!
• You take on the responsibility for yourself. You become
your greatest art project and work to become more of
yourself every day.
• Remove the excess, distill and occupy your unique
spot in the universe.
• you-ing
• THEME SONG: Get Up!, My Way
• ACTION: Curate
• my way
ATX Journey Entrepreneur

13. 1. Austinites
2. Visitors
3. What’s your Austin?
AUSTIN?
ATX Journey Entrepreneur

14. 1. Take off that coat! (experiences)
2. Curate (communities)
Austin: Stages 2 & 3
ATX Journey Entrepreneur

15. TELLER (& PENN)
the Magic Trick, revealed
min 23:45
ATX Journey Entrepreneur

16. KEY ACTION OF JOURNEY
STEWARDSHIP
Yours, others, org,
community, ideas, causes …
© 2003-2014 Aviri Inc
ATX Journey Entrepreneur

17. Take JOURNEY home
A state of mind
What is your city’s journey?
What is its next expression?
© 2003-2014 Aviri Inc
ATX Journey Entrepreneur

18. BE the wizard
what’s your RUNE of beJOY?
ATX Journey Entrepreneur