© 2003-2017 Aviri Inc
@bootstrapaustin @ATXequation @bijoy
#ATXentScene
June 20, 2017
ATX Entrepreneur Scene

© 2003-2017 Aviri
@bootstrapaustin
@ATXequation
Welcome!
⬥Your entrepreneur stage
⬥What do you need?
⬥What can you offer?
⬥What would you like to discuss?

© 2003-2017 aviri
@bootstrapaustin
@ATXequation
Bejoyverse: models for your journey
Bootstrap
JOurneY
MRE
ATX EquationHuman Fugue
Aviri Foundation
Essence Mining
@bootstrapaustin
@ATXequation

© 2003-2017 Aviri
@bootstrapaustin
@ATXequation
ATX Entrepreneur Scene – Getting Noticed!
@bootstrapaustin
@ATXequation

© 2003-2017 Aviri
@bootstrapaustin
@ATXequation
Cities Unique Ambitions * i.e. a city’s MEaning
⬥Boston: be smart
⬥Berkeley: live well
⬥NYC: be rich (be world class)
⬥LA: be famous
⬥DC: be an insider
⬥Asheville: be well
⬥Vegas: be your carnal/party self
⬥Silicon Valley: be powerful
ATXequation.com
* Paul Graham, Y Combinator

© 2003-2017 Aviri
@bootstrapaustin
@ATXequation
Kaaliforneea
⬥The original 49ers: Gold Rush
⬥Hollywood: forget the past, become a new
person
⬥Today: Extreme Capitalism (VC-driven)
⬥Silicon/e Valleys

© 2003-2017 Aviri
@bootstrapaustin
@ATXequation
Tejas: it’s the journey
1519-1685
1690-1821
1684-1690
1800-1803
1836-1845
1821-1835
1845-1861 1861-1865

© 2003-2017 Aviri
@bootstrapaustin
@ATXequation
Austin…
The individual’s journey
@bootstrapaustin
@ATXequation

© 2003-2017 Aviri
@bootstrapaustin
@ATXequation
ATX Monikers
⬥Keep Austin Weird
⬥Open City (Michael Barnes)
⬥Live music capital
⬥Festival City
⬥…

© 2003-2017 Aviri
@bootstrapaustin
@ATXequation
Austin
Be(come) yourself!

© 2003-2017 Aviri
@bootstrapaustin
@ATXequation
A continuum
Funding-Driven
(Silicon Valley)
Bootstrap
(Austin!)
Paths of Entrepreneurship
Only 2 paths create new business models
Craft
(everywhere)
@bootstrapaustin
@ATXequation

© 2003-2017 Aviri
@bootstrapaustin
@ATXequation
What’s Bootstrap?
Baron Muchaussen
@bootstrapaustin
@ATXequation

© 2003-2017 Aviri
@bootstrapaustin
@ATXequation
ATX Way: Journey Entrepreneurship
Not Silicon Valley, Silicon What?!
Bootstrap, then optionally fund
Emerge from the founder’s “be yourself” journey
■ Phil Sansome - BookPeople
■ John Mackey (and Renee) – Safer Way
■ Tim & Kerri League – Alamo Drafthouse
Austin is a place to steward meaning in a venture
@bootstrapaustin
@ATXequation

© 2003-2017 Aviri
@bootstrapaustin
@ATXequation
ATX Startups

© 2003-2017 Aviri
@bootstrapaustin
@ATXequation
By Stage
ideation
prod/serv
customer
valley
of death growth
organization
founder
you QUEST(ion)
inner
journey
Entrepreneur Journey Map

© 2003-2017 Aviri
@bootstrapaustin
@ATXequation
= Scene
Austin’s Meaning Infrastructure
+ CommunityExperience
Journey Capital
@bootstrapaustin
@ATXequation

© 2003-2017 Aviri
@bootstrapaustin
@ATXequation
DJ/Curate/Mixologize
AUSdipity
Food & Bev
Fashion
Technology
Spirituality
Music
Theater
Art
Film
Nightlife
Fitness

© 2003-2017 Aviri
@bootstrapaustin
@ATXequationAustin Entrepreneur Scene Map

© 2003-2017 Aviri
@bootstrapaustin
@ATXequation
Steward
Contribute
Use
Be part of the Scene, not the Scenery!
Steward Austin’s Journey

© 2003-2017 aviri
@bootstrapaustin
@ATXequationThe Human Fugue
Stewarding Meaning for Individuals, organizations,
cities
@bootstrapaustin
@ATXequation

© 2003-2017 aviri
@bootstrapaustin
@ATXequation
Links
⬥facebook.com/atxentscene
⬥slideshare.net/bijoyg
⬥bijoy.youcanbookme.com
⬥humanfugue.com
⬥bootstrapaustin.org/map
⬥bootstrapaustin.org/journey
⬥Human Fabric (amazon)
⬥mysticcab.com
@bootstrapaustin
@ATXequation