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Bootstrap Third Way of Entrepreneruship

Bijoy Goswami
Bijoy Goswami
Bijoy GoswamiSteward of Meaning Models at ATX Equation

What is Bootstrap?Distinct from cookie cutter and funding-driven entrepreneurship.

Bootstrap Third Way of Entrepreneruship

1 of 24
© 2013-2017 Aviri Inc
Entrepreneurial Paths
Bootstrap: Third Way of Entrepreneurship
@bootstrapaustin
Founder, ……..…………….
August 30, 2017
© 2003-2017 aviri
Human Fugue
Processes
Entrepreneurship
Democracy
JOurneY
Sc Method
Business Models
Laws
Philosophies/
(Meaning Models)
Theories
—> Outputs
© 2003-2017 aviri
House 3: Resources
Bootstrap
Funding-Driven
Two Paths
Craft
H3
H2
H4
H1
© 2003-2017 Aviri Inc
Cookie Cutter/Craft/Lifestyle
Make a copy of a Proven Business Model
⬥Most Small Biz
⬥Low barriers to entry
⬥Make a copy of a proven Biz Model
⬥Low innovation  low economic impact
⬥Present everywhere
© 2003-2017 Aviri Inc
Funding-Driven
Create a brand new business model
⬥Drives Innovation
⬥Company is the product
⬥Scale is the meaning, not founder’s passions
⬥Requires a thriving ecosystem of VCs (Silicon
Valley)
⬥VC is the main player: betting on horses on the
racetrack: 1 in 10
⬥Lean Startup: designed for this model
⬥Long-term economic value is side effect
⬥Most-studied – business schools, etc.
⬥Time-constrained, resource unconstrained
© 2003-2017 Aviri Inc
Silicon Valley’s Unique Role
⬥49ers
⬥Stanford, railroad baron
⬥Government Funding
⬥Bootstrap (1930s) —> Angels (1940s) —> VC
(1970s)
⬥Platforms (Media platforms in SoCal)
⬥Extreme capitalism
Difficult/Impossible to replicate

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Bootstrap Third Way of Entrepreneruship

  • 1. © 2013-2017 Aviri Inc Entrepreneurial Paths Bootstrap: Third Way of Entrepreneurship @bootstrapaustin Founder, ……..……………. August 30, 2017
  • 2. © 2003-2017 aviri Human Fugue Processes Entrepreneurship Democracy JOurneY Sc Method Business Models Laws Philosophies/ (Meaning Models) Theories —> Outputs
  • 3. © 2003-2017 aviri House 3: Resources Bootstrap Funding-Driven Two Paths Craft H3 H2 H4 H1
  • 4. © 2003-2017 Aviri Inc Cookie Cutter/Craft/Lifestyle Make a copy of a Proven Business Model ⬥Most Small Biz ⬥Low barriers to entry ⬥Make a copy of a proven Biz Model ⬥Low innovation  low economic impact ⬥Present everywhere
  • 5. © 2003-2017 Aviri Inc Funding-Driven Create a brand new business model ⬥Drives Innovation ⬥Company is the product ⬥Scale is the meaning, not founder’s passions ⬥Requires a thriving ecosystem of VCs (Silicon Valley) ⬥VC is the main player: betting on horses on the racetrack: 1 in 10 ⬥Lean Startup: designed for this model ⬥Long-term economic value is side effect ⬥Most-studied – business schools, etc. ⬥Time-constrained, resource unconstrained
  • 6. © 2003-2017 Aviri Inc Silicon Valley’s Unique Role ⬥49ers ⬥Stanford, railroad baron ⬥Government Funding ⬥Bootstrap (1930s) —> Angels (1940s) —> VC (1970s) ⬥Platforms (Media platforms in SoCal) ⬥Extreme capitalism Difficult/Impossible to replicate
  • 7. © 2003-2017 Aviri Inc Bootstrap: 3rd Way ⬥Best of both worlds ⬥Founders’ Passions and Talents ⬥Low-cost ⬥Long-term, broad-based economic value ⬥Long-lived ventures (Living Company) ⬥Biz Model emerges from process ⬥NOT technology-based ⬥Least understood ⬥Resource Constrained, time unconstrained
  • 8. © 2003-2017 Aviri Inc Baron Munchhausen
  • 9. © 2003-2017 Aviri Inc Austin: Bootstrap City ⬥Stanford, Scott Cook, Intuit ⬥Bootstrap Austin, founded 2003 ⬥Learning & Support Community ⬥Bootstrap Map: stages, principles actions
  • 10. © 2003-2017 Aviri Inc Bootstrap Map rebootstrap ideation prod/serv/exp/ cause/community (demo) customer valley of death ($ell) Right Action Right Time growth organization (build) founder you (discover) Know thyself QUEST(ion) (awaken) Yes!meaning Uy
  • 11. © 2003-2017 Aviri Inc You Stage: discover, know thyself) ( )
  • 12. © 2003-2017 Aviri Inc QUEST(ion) Stage: awaken, YES!
  • 13. © 2003-2017 Aviri Inc Ideation Stage: demo, use everything!
  • 14. © 2003-2017 Aviri Inc Vod Stage: sell, constraint creates innovation
  • 15. © 2003-2017 Aviri Inc a c n, r,s t! VOD Stage: Iterate: failure = feedback k b
  • 16. © 2003-2017 Aviri Inc Growth: scale the model ⬥Systems ⬥Infrastructure ⬥Bring in the MBAs! ⬥$$$ ⬥Founder transition ⬥Meaning: Essence Mining
  • 17. © 2003-2017 Aviri Inc Growth: scale the model Innovator’s Dilemma
  • 18. © 2003-2017 Aviri Inc Bootstraps Companies are Built to Last (longer) The Living Company SOUTHWEST
  • 19. © 2003-2017 Aviri Inc A Fugue
  • 20. © 2003-2017 aviri Bootstrap Funding-Driven House of Resources H3 + H4 = Journey Entrepreneurship Craft Journey H3 H2 H4 H1
  • 21. © 2003-2017 Aviri Inc _____________________’s ideation prod/serv/exp/ cause/community customer valley of death Bootstrap Map growth organization founder you QUEST(ion) meaning
  • 22. © 2003-2017 Aviri Inc Bootstrap Community ⬥Journey capital: give help, get help ⬥Learning: models, stories, ⬥Groups: Stage, Industry, Topic ⬥Boot Boards: accountability
  • 23. © 2003-2017 Aviri Inc Form Boot Boards ⬥5-7 members ⬥get together once a month ⬥share your progress, get feedback
  • 24. © 2003-2017 Aviri Inc Resources 1. Bootstrap Austin: Facebook, twitter 2. Bootstrap Map 3. Bootstrap Videos 4. Bootstrap Books 5. bootRap Podcasts 6. Mystic Cab – craft, funding-driven, bootstrap!

Editor's Notes

  1. Welcome!
  2. Social capital
  3. Model t: 1908-1927