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Bootstrap Third Way of Entrepreneruship


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What is Bootstrap?Distinct from cookie cutter and funding-driven entrepreneurship.

Published in: Education, Business
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Bootstrap Third Way of Entrepreneruship

  1. 1. © 2013-2017 Aviri Inc Entrepreneurial Paths Bootstrap: Third Way of Entrepreneurship @bootstrapaustin Founder, ……..……………. August 30, 2017
  2. 2. © 2003-2017 aviri Human Fugue Processes Entrepreneurship Democracy JOurneY Sc Method Business Models Laws Philosophies/ (Meaning Models) Theories —> Outputs
  3. 3. © 2003-2017 aviri House 3: Resources Bootstrap Funding-Driven Two Paths Craft H3 H2 H4 H1
  4. 4. © 2003-2017 Aviri Inc Cookie Cutter/Craft/Lifestyle Make a copy of a Proven Business Model ⬥Most Small Biz ⬥Low barriers to entry ⬥Make a copy of a proven Biz Model ⬥Low innovation  low economic impact ⬥Present everywhere
  5. 5. © 2003-2017 Aviri Inc Funding-Driven Create a brand new business model ⬥Drives Innovation ⬥Company is the product ⬥Scale is the meaning, not founder’s passions ⬥Requires a thriving ecosystem of VCs (Silicon Valley) ⬥VC is the main player: betting on horses on the racetrack: 1 in 10 ⬥Lean Startup: designed for this model ⬥Long-term economic value is side effect ⬥Most-studied – business schools, etc. ⬥Time-constrained, resource unconstrained
  6. 6. © 2003-2017 Aviri Inc Silicon Valley’s Unique Role ⬥49ers ⬥Stanford, railroad baron ⬥Government Funding ⬥Bootstrap (1930s) —> Angels (1940s) —> VC (1970s) ⬥Platforms (Media platforms in SoCal) ⬥Extreme capitalism Difficult/Impossible to replicate
  7. 7. © 2003-2017 Aviri Inc Bootstrap: 3rd Way ⬥Best of both worlds ⬥Founders’ Passions and Talents ⬥Low-cost ⬥Long-term, broad-based economic value ⬥Long-lived ventures (Living Company) ⬥Biz Model emerges from process ⬥NOT technology-based ⬥Least understood ⬥Resource Constrained, time unconstrained
  8. 8. © 2003-2017 Aviri Inc Baron Munchhausen
  9. 9. © 2003-2017 Aviri Inc Austin: Bootstrap City ⬥Stanford, Scott Cook, Intuit ⬥Bootstrap Austin, founded 2003 ⬥Learning & Support Community ⬥Bootstrap Map: stages, principles actions
  10. 10. © 2003-2017 Aviri Inc Bootstrap Map rebootstrap ideation prod/serv/exp/ cause/community (demo) customer valley of death ($ell) Right Action Right Time growth organization (build) founder you (discover) Know thyself QUEST(ion) (awaken) Yes!meaning Uy
  11. 11. © 2003-2017 Aviri Inc You Stage: discover, know thyself) ( )
  12. 12. © 2003-2017 Aviri Inc QUEST(ion) Stage: awaken, YES!
  13. 13. © 2003-2017 Aviri Inc Ideation Stage: demo, use everything!
  14. 14. © 2003-2017 Aviri Inc Vod Stage: sell, constraint creates innovation
  15. 15. © 2003-2017 Aviri Inc a c n, r,s t! VOD Stage: Iterate: failure = feedback k b
  16. 16. © 2003-2017 Aviri Inc Growth: scale the model ⬥Systems ⬥Infrastructure ⬥Bring in the MBAs! ⬥$$$ ⬥Founder transition ⬥Meaning: Essence Mining
  17. 17. © 2003-2017 Aviri Inc Growth: scale the model Innovator’s Dilemma
  18. 18. © 2003-2017 Aviri Inc Bootstraps Companies are Built to Last (longer) The Living Company SOUTHWEST
  19. 19. © 2003-2017 Aviri Inc A Fugue
  20. 20. © 2003-2017 aviri Bootstrap Funding-Driven House of Resources H3 + H4 = Journey Entrepreneurship Craft Journey H3 H2 H4 H1
  21. 21. © 2003-2017 Aviri Inc _____________________’s ideation prod/serv/exp/ cause/community customer valley of death Bootstrap Map growth organization founder you QUEST(ion) meaning
  22. 22. © 2003-2017 Aviri Inc Bootstrap Community ⬥Journey capital: give help, get help ⬥Learning: models, stories, ⬥Groups: Stage, Industry, Topic ⬥Boot Boards: accountability
  23. 23. © 2003-2017 Aviri Inc Form Boot Boards ⬥5-7 members ⬥get together once a month ⬥share your progress, get feedback
  24. 24. © 2003-2017 Aviri Inc Resources 1. Bootstrap Austin: Facebook, twitter 2. Bootstrap Map 3. Bootstrap Videos 4. Bootstrap Books 5. bootRap Podcasts 6. Mystic Cab – craft, funding-driven, bootstrap!