Traditional methods of segmenting audiences include age, gender, class, geography, and religion. However, these have limitations. Maslow and Young & Rubicam developed personality-based segmentation called the "4Cs". This classifies people based on their motivations and attitudes. Some common lifestyle segments include Yuppies, Dinks, and Nimbys. When targeting an audience for a video game, it is important to understand who your target audience is, how to reach them, and what makes your game unique in order to effectively advertise it.

1. Audience And Videogames

3. By Gender

4. By Class

5. By Geography

6. By ReligionThese are traditional methods of audience segmentation and they work perfectly well. Can you think of any problems with this system? So MASLOW and two guys called ‘Young & Rubicam’ came up with another way to divide or target the audience based on Personality Type

8. The Cross Cultural Consumer Characterisation, or ‘4Cs’ for short

9. Which one are you? Which one is your Mum/Dad/Sibling?

16. Here are some more Lifestyle groupings: BUPPIE Black Urban Professional DIMP Double Income, Money Problems DINK Double Income, No Kids DINKY Double Income, No Kids Yet FLY Fun Loving Youth GRAMPIE Grown Active Moneyed People in Excellent State GUPPIEGay Urban Professional LIPS Low Income, Parents Supporting NIMBY Not In My Back-Yard OINK One Income, No Kids OPF One Parent Family POSSLQPerson of Opposite Sex Sharing Living Quarters SELPIESecond Life People SINBAD Single Income, No Boyfriend, Abso­lutely Desperate SKIPPY School Kid with Purchasing Power WASPWhite Anglo-Saxon Protestant WOOPIE Well-Off Older Person YUPPIE Young Urban Professional

17. Targeting an Audience How do you target your audience? Who are your audience? How do you know your audience?

18. The KEY issues!!! What is a USP? What is your USP? What console are you going to provide a game for and why this is important Game advertising and traditional models for marketing