4. Problem
Statement
Canadian Race Relations Foundation
The Canadian Race Relations
Foundation needs to align with
contemporary issues of race relations
and move forward with
technological and programmatic
advances while maintaining a legacy
of commitment to the CRRF’s central
purpose as set out in The Canadian
Race Relations Foundation Act 1991.
5. Design Brief
Comprehensive scope addressed
through an iterative approach:
● Strategy and branding
● Business planning
● Operations and productivity
● Fulfilling national mandate
● Promoting Canadian values and
civic engagement
Business model canvas
Theory of Change (prezi)
www.crrf-fcrr.ca
6. Our Canada Project
The Our Canada project leverages the
CRRF’s online resource capabilities and
builds on key achievements of the
Interfaith and Belonging initiative,
particularly the establishment of strong
faith and community networks. Each of
the 10 components of the Our Canada
project provides a platform for
Canadians to come together and do the
work required to achieve long-term
improvement, greater public
understanding and viable change.
Project Booklet
7. Living Together Symposia Series
Phase 1:
Consultation
● Faith Leaders
● Francophone
Communities
● Indigenous
● Peoples
Phase 2:
Problem
Finding
● Six distinct cities
(not major urban
centres)
Phase 3:
Problem
Framing
● Review research
and artifacts
● Compare
across cities
Phase 4:
Problem
Solving
● Recommendations
● Next steps
Living Together Richmond, Agenda
9. Problem
Statement
Tides Canada
Early-stage and/or small scale
social/creative initiatives need to
have the administrative capacity to
manage operations and funds
without diverting undue energy into
incorporation and back-office costs.
10. Design Brief
Take the fundamentals of
entrepreneurial support –
coaching, connections and cash –
and top them up with
administrative infrastructure and a
charitable home, all built on the
established shared platform
infrastructure of Tides Canada
Initiatives.
The Base Report
11. Build,
Measure, Learn
Well-managed, resourced
transition to the shared platform
will support the emergence of a
powerful user-led innovation
strategy.
This can lead to a sustainable
practice and proven business
model for transitioning groups to
shared platform governance.
Business Model
13. Problem
Statement
Pioneers for Change
The business case for diversity is not
taking hold as it should. The notion
of diversity is seen as altruistic (social
benefit), but the truth is that
diversity is an essential component
of competition and innovation.
14. Design Brief
Produce a series of short films
based on the stories of five
remarkable Canadians seen
through the lenses of five
Canadian filmmakers and screen
the films at a gala event at TIFF.
PfC Vimeo Channel (all five
films & filmmaker
interviews)
15. Pioneers for Change
The Right Honourable Adrienne
Clarkson, Dr. Alex Jadad, Toni
Silberman, Vahan Kololian and
Navin Chandaria give voice to the
universal themes of the immigrant
experience: survival, acceptance,
adaptation, belonging and
connectedness.
Screening Program
PfC Update (2013)
17. Problem
Statement
Employment Ontario
Within months of launching SfC
Employment Ontario Centres, client
backlog has become a major issue.
People want jobs, but are waiting up
to four weeks to formally open their
file and set up a job plan.
18. Design Brief
Take a deep dive into the business
model to co-produce a better system
and create a service partnership
between professionals and clients.
● Method: Osterwalder’s BMG
Canvas, Value Proposition and
Empathy Map
● Stakeholders: EO staff teams,
clients, job seekers, employers,
Employment Ontario
https://strategyzer.com/
19. Define,
Research, Ideate
The team designed several prototypes,
including:
● Interactive lobbies
● Transactional website (pre- and
onsite registration and
resources)
● Counsellor triage teams
● Online appointment booking
with counsellors
● Client/counsellor shared folders
for resources, resume, job calls
● Continuous intake for one-week
“Job Boot Camp” workshop
https://strategyzer.com/
22. Problem
Statement
Social Innovation Generation
@MaRS
SiG@MaRS has established a national
presence, large client base and a
recognized brand that is synonymous
with social ventures – and is primed
to scale impact by helping social
entrepreneurs fulfil the promise of
social innovation.
23. Design Brief
Entrepreneurs respond to markets and
opportunity, so social entrepreneurs
must similarly respond to needs and
opportunity. Analyse SiG@MaRS clients
(200+) over a period of six months:
● Classify major clusters
● Manage moves to determine
areas of high activity
● Keep detailed field notes from all
meetings
● Recommend impactful,
sustainable programming
Green
Health Education
Services
Clusters
# of clients
Type of cases
Frequency/activity
24. [RE]Framing
BEFORE: Client consulting and standardized workshops
AFTER: Specialized innovation clusters, supporting
● Collaboration across ventures for scale
● Knowledge sharing
● “Float all boats”
● Create collective noise
MaRS Work & Learning Cluster
K-12 Education
26. Problem
Statement
Findhelp Information Services
Community Information Centres
provided in person and telephone
counselling and referral for decades
before the Internet became a go-to
for information. How do 100s of CICs
come together to transform the
vitally important realm of
information and referral into a
multi-channel information system?
27. Design Brief
Design and build the assets required to support
211 as Canada’s primary source of information on
government and community based health and
social services.
● Standards & accreditation
● Brands
● Technology (web and telephony)
● Business model & partnerships
● Training & professionalization
28. 211 System
Collaboratively designed and built
infrastructure, resources, toolkits to
support national implementation.
Provincial Consolidated System
Report and Toolkit
Gains & Efficiencies of a Consolidated
Approach ppt (2006)
211 Ontario Update ppt (2005)
www.211.ca
www.211ontario.ca
www.211toronto.ca
29. 100% ontario
2011 – 211 Ontario achieved province-wide coverage
2016 – 211 is available to approximately 60% or over 20 million Canadians
31. Selected Projects
Citizen Engagement & Social
Entrepreneurship, Independent
Study
Innovation Parkour, Research
Innovation (ppt)
The Future of Waterfront Toronto,
Foresight Studio
Seniors and Physical Access to
Care, Business and Design
Thinking (prezi)
