About Uses and Gratification
Blulmer and Katz's uses and gratification theory suggests that
media users play an important part in choosing and using the
different aspects of media. This theory suggests that a media
users seeks a source which meets both the wants and needs of
T H E N E E D S T H A T H AV E T O
There are 4 different needs that needs to be met:
- Personal Relationships
- Personal Identity
Diversion is where a user feels the need to escape from
everyday life and relax. It is important as it provides society
and culture with unique and inspirational perspectives.
Diversity can create new ideas and changes that can be
beneficial to a society, or even the world.
PERSONAL RELATIONS HIPS
People use the media to fulfil their need for companionship
and to form a relationship with others ( to be part of a social
group within society).
This is where the media is used to find out what is happening
in society around us. For example, a music magazine can be
used to find out the latest charts and about the social life of
Sometimes members of society can use the media to find out
about themselves. Sometimes the way people are presented can
Lets readers keep
up to date with
celebrity lives. For
example in this
issue, readers are
able to find out
Q magazine includes lots of
opportunities for readers to get
involved and sometimes the people
who they present also reflect
members of society.
Teenagers and young adults tend
to show a certain amount of
interest in music magazines.
Q uses diversion as it allows people to
purchase the magazine and read about the
latest songs coming out.
By including all the latest news, it allows
groups of friends to interact with each
other about the news.