The document discusses three theories about why audiences use different forms of media: Richard Dyer's Utopian Solutions Theory, which states that media offers compensation for people's real life inadequacies; Abraham Maslow's Hierarchy of Needs Theory, which suggests that media targeting basic human needs will be most successful; and Uses and Gratifications Theory, which proposes that audiences actively select media to fulfill needs like being informed, identifying with characters, entertainment, social interaction, and escape.