Comparing school sitcoms
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This document provides information and discussion prompts about two sitcoms, Big School and Bad Education, to prepare for an assessment on comparing how they appeal to different audiences. It includes links to trailers and interviews about the shows, and prompts the reader to analyze the target demographics, the channels' reasons for airing the programs, and how each fulfills different audience pleasures and needs based on uses and gratifications, hierarchy of needs, and utopian solutions theories. The reader is to write a 30-mark essay discussing how the two sitcoms appeal to their intended viewers and why they are scheduled when they are with consideration of branding, regulations, audience data, and scheduling context.
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The document discusses the production values and narrative structure of the film Star Trek Into Darkness. It had a higher budget of $185 million than the previous Star Trek film, qualifying it as a blockbuster. Director J.J. Abrams produced it through his company Bad Robot Productions, known for science fiction works. The narrative follows classic Hollywood and Todorov structures, with an equilibrium disrupted that is then attempted to be repaired before a new equilibrium is reached at the end.
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Vladimir Propp analyzed over 100 Russian folk tales and identified 31 recurring plot elements, which he called "functions", that comprised the basic narrative structure of folk tales. He also found that despite a variety of characters, there were only 8 fundamental character types that appeared in the stories - The Villain, The Helper, The Princess/Prize, Her Father, The Donor, The Hero, The False Hero, and The Dispatcher. Each character type plays a distinct role that advances the plot.
Audience theories
This document discusses three theories about why people use different forms of media:
1) Richard Dyer's Utopian Solutions Theory proposes that people are drawn to media that offers compensation for inadequacies in their own lives and allows them to fulfill wants and needs.
2) Abraham Maslow's Hierarchy of Needs Theory suggests that media will be most successful if it targets basic human needs like belonging, esteem, and self-actualization.
3) Blumler and Katz's Uses and Gratifications Theory proposes that people actively select media to fulfill needs like being informed, identifying with characters, entertainment, social interaction, and escape.
Y10 lesson 1 (intro to the media) copy
This document provides an introduction to studying GCSE Media Studies. It discusses how the media plays a large role in today's world and acts as a window into what is happening globally. Exponential growth in media technologies in recent decades is explored, with students asked to consider key developments and their impacts. Students are assigned tasks to map their own media usage and discuss the degree of influence the media has on them.
Y10 lesson 1 (intro to the media) copy
This document provides an introduction to GCSE Media Studies. It discusses how the media plays a large role in today's world and acts as a window into what is happening globally. Exponential growth in media technologies in recent decades is explored, with students asked to consider key developments and their impacts. Students are assigned tasks to map their own media usage and discuss the degree of influence the media has on them.
Audience theories display
1. Richard Dyer's Utopian Solutions Theory proposes that audiences will be drawn to media that offers compensation for inadequacies in their lives by allowing them to vicariously live out desires and fulfill needs.
2. Abraham Maslow's Hierarchy of Needs Theory suggests that targeting the top five basic human needs - physiological, safety, love/belonging, esteem, and self-actualization - will increase the likelihood of a media production's success.
3. Uses and Gratifications Theory, developed by Blumler and Katz, posits that audiences actively choose certain media to fulfill needs like being informed, identifying with characters, entertainment, social interaction, and escape from reality.
Summer assessment feedback
The document provides guidance for analyzing the promotional campaign for the film Fast and Furious 7. It outlines specific sections that should be included in the analysis, such as an overview of the entire marketing campaign, examination of marketing materials like the film poster and trailer, and discussion of how the campaign represented genres and target audiences. Tips are provided for thoroughly addressing each section using relevant media terminology. The document serves as a template to create a well-rounded analysis of how the Fast and Furious 7 promotional campaign effectively appealed to and engaged its target demographic.
Audience Feedback
The document describes the target audience and design of a magazine for girls aged 11-16. The target audience was identified through primary research showing interests in pop music, fashion, boys, and friendship. The magazine was designed with bright pink colors, pictures, and short sentences to appeal to these interests. Feedback from the target audience confirmed that the front cover image, color scheme, relatable content, and inclusion of posters were well received.
2011 merlin feedback
This document provides feedback on student responses to analyzing representations of class and status in a scene from the television show Merlin. It discusses the following key points:
1) Strong responses were able to analyze how the scene positioned Arthur and Merlin in relation to each other and Gaius through cross-cutting and nuances in status representation.
2) Weaker responses relied too heavily on binary oppositions and assumptions rather than exploring the range of representations offered, such as Merlin gaining respect from Arthur and Gaius.
3) Better responses identified shots like over-the-shoulder that established dominance and composition placing Arthur centrally with guards to show his power. Weaker responses confused technical terms.
Stuart Hall
Stuart Hall was a cultural theorist who developed a model of encoding and decoding to understand how different social groups interpret mass media texts. The model suggests there are three ways of reading a text: a dominant reading where the reader accepts the intended meaning, a negotiated reading where the reader partly accepts and modifies the meaning, and an oppositional reading where the reader rejects the intended meaning based on their social position. Hall was interested in how the media propagates ideologies and positions audiences to frame debates on social issues.
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Comparing school sitcoms
- 1. Section B: Sitcoms LO: TO COMPARE AND CONTRAST THE AUDIENCE PLEASURES OFFERED BY TWO DIFFERENT SITCOMS (AND PREPARE FOR A TIMED ASSESSMENT ON THURSDAY)
- 2. Clips from Big School and Bad Education Big School Trailers https://www.youtube.com/watch?v=F-UskB4uDRM https://www.youtube.com/watch?v=m5esP7Tk0so&list=PL5A4nPQbUF8 CugCpKI1upHQwUSwn6IVec&index=1 Bad Education Trailers https://www.youtube.com/watch?v=Kjdljz3-SeM https://www.youtube.com/watch?v=FMuXAPEadec https://www.youtube.com/watch?v=xqVFg8l7fBE (best bits)
- 3. ‘Big School’ background Link to interviews with the cast: http://www.bbc.co.uk/programmes/profiles/3YzCXFVyc6H5D9w0p8 6k35/interviews
- 4. Target Audience Explain in detail the target audience for each sitcom. You should include each of the following: Social Factors- age, gender, ethnicity, socio-demographic grouping Media Interests- what other types of media would they use and why Thinking Point: Why is it important for a producer to know in detail who their target audience are?
- 5. Institutional knowledge Discuss why the programs are scheduled on the channels which they are aired on (include viewing figures in your notes Remember to include these key terms: •Watershed •Inheritance • •Stripping •Channel ethos •PSB •Scheduling •Niche •Mass •Stereotypes •Representation
- 6. Audience Appeal Using the audience theory which we have covered explain the different pleasures which these two sitcoms offer their audiences. You need to refer to specific examples in your answers Remember to include: The Uses and Gratifications Theory Maslow’s Hierarchy of Needs Dyer’s Utopian Solutions Theory
- 7. Assessed Essay (50mins) Discuss how two sitcoms which you have studied appeal to their target audience, and why they are scheduled when they are. (30 marks) Assessment Criteria: Understanding of how each text fits the institution which it is scheduled on Understanding of the channels’ brand identities and ethos Understanding of regulations (watershed) Understanding of the audience (mass/niche) and viewing figures Understanding of audience theory Understanding of scheduling (Inc. programs before and after) and how this appeals to the audience Precise and accurate use of media terminology