1. HollyLeach
Audience Research Focus Group Ideas
Aims:
In myfocus groupI hope to show variousanddifferingmusicvideosfromthe Indie Folk
genre anddiscussthe qualitiesof eachof these,andhow theyappeal tomy audience.These
mustdifferintermsof whether theyare narrative-basedorperformance-basedsothatI am
able to come to an informedopinionaboutwhichisfavouredmore. Ultimately,atthe endof
the focusgroup sessionIshouldbe well-informedonthe expectationsof myaudience so
that I can apply these tomy owncreation.
The discussionof myfocusgroup shouldprimarilybe targetedtodiscoverthe preferencesof
my demographicbyencouragingthoughtful conversationsamongthe participants,and
deeply probingtheirresponses.Ihope toexplore how myaudience relate tothe Indie Folk
genre andtheirmusicvideosandinadditionbydisplayingvariousmusicvideosIwill dive
intotheirinterpretationof more abstractvideos.This will aidme inunderstandingthe
comprehensionandappreciationof anIndie Folkdemographicof the differentmessages
that may be presentintheirvideos. Byextension,Iwill discoverthe extenttowhichIndie
Folkmusicvideoscanbe describedaspolysemic.
Possible Questions:
Describe the qualitiesof anengagingmusic video,inyouropinion?
Do youfindthat there isa fixedstructure/expectationof anIndie Folkmusicvideo?
How wouldyouidentifyyourself,includingyourhobbiesandpersonalityetc.?
Aftershowingmyparticipantsthe musicvideos:
- What are the qualitiesanddrawbacksof eachmusicvideo?
- In relationtothe Indie Folkgenre,shouldtheirmusicvideosbe primarilyperformance-
based,narrative-basedoramixture?(Why?Whatdo these featuresaddtothe video?)
- How wouldyouinterpretthe messagesof the musicvideos?
- Are the visualsor lyricsmore effective inconveyingthese messages?
- What wouldyoulike tosee more of in musicvideos?
