The document discusses an audience research survey that was conducted to receive feedback from potential consumers of a media text. The survey asked a range of questions to a variety of people, focusing mainly on members of the target audience. The responses from the survey were found to be incredibly helpful for shaping the final piece, as they will take notice of the feedback and tailor the trailer to the wishes of potential viewers. The survey also helped make decisions on topics where the group was torn, such as whether the trailer should feature an instrumental soundtrack or one with lyrics.

1. AUDIENCE RESEARCH
SURVEY

11. WHY WE DID THIS
WE FELT THAT IT WOULD BE NECESSARY TO CREATE AN AUDIENCE
RESEARCH SURVEY SO AS TO RECEIVE FEEDBACK FROM POSSIBLE
CONSUMERS OF OUR MEDIA TEXT. WE ASKED A RANGE OF
QUESTIONS AND RECEIVED ANSWERS FROM A VARIETY OF
PEOPLE, FOCUSING MOSTLY HOWEVER ON MEMBERS OF OUR
TARGET AUDIENCE. WE FOUND THIS SURVEY INCREDIBLY HELPFUL
AS THE ANSWERS WILL HELP US SHAPE OUR FINAL PIECE. WE WILL
TAKE MUCH NOTICE OF THE FEEDBACK WE RECEIVED AND TAILOR
OUR TRAILER TO THE WISHES OF POTENTIAL VIEWERS. THIS SURVEY
TOO HELPED TO MAKE DECISIONS ON TOPICS THAT AS A GROUP
WE WERE POSSIBLY TORN BETWEEN. FOR EXAMPLE, AS A GROUP
WE WERE UNDECIDED ON WHETHER OUR TRAILER SHOULD
FEATURE AN INSTRUMENTAL SOUNDTRACK OR A PIECE WITH
LYRICS, OUR AUDIENCE FEEDBACK HELPED US TO COME TO A
CONCLUSION UPON THIS QUESTION.