The document outlines strategies for building audience rapport, emphasizing the importance of mutual understanding and trust between presenters and their audience. Key methods include introducing oneself, establishing eye contact, speaking simply, addressing audience interests, dressing appropriately, using appropriate humor, and telling engaging stories. Additionally, it provides ten specific tips to strengthen audience engagement, such as prioritizing the audience, allowing for content flexibility, and ensuring impactful openings and closings.

1. Audience Rapport
• a relationship of mutual understanding or trust and agreement
between people

2. • News anchors and reporter must have significant professional
characteristic including:
*objectivity
*reliability
*honest
*being qualified and knowing the local market
• news personnel, broadcast performers required of maintaining the
integrity and they
also project an attractive and friendly personality to the audience.

3. • ATTRACTIVITY
-does not (only)refers to physical appearance
Synonyms for attractive
*appealing
*engaging
*charming
• This qualities can be use to by a sensitive performer to build audience
rapport- a relationship of mutual trust or emotional affinity.

4. How to Build Rapport with Your Audience
1.Talk to people before your presentation begins.
Introduce yourself as people gather. Shake hands. Ask them about
themselves, what they do, and why they are there. Smile.
2.Have your audience’s best interests at heart.
Use your presentation as an opportunity to serve your audience, not
to impress or “sell” them.
3. . Establish eye contact.
Look people in the eye one person at a time. Hold their gaze for 5 to 7
seconds, and then look someone else in the eye. (A word of caution: some
cultures consider direct eye contact intrusive and rude, so be careful.)

5. 4. Speak simply and with conviction.
Don’t give a speech; have a conversation with your audience.
Use words and expressions you normally do. Say “I,” “we,” and “you,”
when appropriate. Speak a little louder than usual. (Doing so injects
more energy into your voice.) And use your customary gestures; just
make them bigger.
5. Approach your presentation from your audience’s perspective —
not your perspective.
Address their concerns. Speak to their interests, values, and
aspirations. Help them solve problems that bother them, or achieve
goals that are important to them. Avoid words — jargon and acronyms
— they don’t understand. Cite evidence they find credible.

6. 6.Dress appropriately.
Dress a little more formally than your audience in order to
establishe your credibility and authority. Dress appropriately for your
profession.
7. Avoid using humor or language that might offend them.
Audiences are touchy these days. And once you offend them,
you’ll rarely regain their trust or goodwill. Toastmasters International™
suggests avoiding language or topics best left in the “bathroom,
barroom, or bedroom.” Generally, you can’t go wrong if you use humor
that lets people laugh at you and at your foibles. Also avoid stereotypes
of all sorts.
8. Tell stories to engage their imaginations.
Most audiences — highly technical audiences are an exception —
relate to a personal story.

7. Ten ways to build rapport and engage your audience
1. Put your audience first
2. Find opportunities for humour
3. Allow for flexibility in your content
4. First impressions count
5. Have a strong opening
6. Manage the middle
7. Use stories for emotional connection
8. Use your voice with variety
9. Give the audience time
10. Have strong ending