The document discusses advertising strategies for different brands by analyzing the target consumer profiles. It examines potential consumers for perfume, GHD, Mercedes, and Tesco advertisements. For perfume ads, the target is likely a female between 20-35 with expensive tastes who reads magazines like Vogue and shops at designer stores. GHD ads may target females between 14-40 who have their own vehicle and medium to expensive tastes in food and magazines. Mercedes ads are aimed at males 30-50 with very expensive tastes in food, newspapers like The Times, and designer or suit shops. Finally, Tesco ads target both females and males 20-60 with cheaper tastes, as the ad is for an offer, who have a vehicle or use public transport

1. Advertising;
By Lauren Witley 

2. Perfume Advert;

3. Who would the consumer be?
• Female
• Between 20 and 35 years old
• Expensive tastes
• Probably an Aspirer

4. What other tastes would the
consumer have?
• The consumer would probably have there
own, possibly expensive car.
• They would probably have an expensive
taste in food.
• They’d probably buy more expensive fashion
magazines such as Vogue and Elle.
• They’d probably also shop in designer brand
shops.

5. GHD Advert;

6. Who would the consumer be?
• Female
• Between 14 and 40 years
• Quite Expensive tastes
• An Aspirer or possibly an Achiever.

7. What other tastes would the
consumer have?
• The consumer would have there own car.
• Would probably have a medium to expensive
taste in food products.
• Could by a range of Magazines and
Newspapers, such as Elle, or gossip
magazines such as heat.
• Could shop at designer shops by
most likely high street shops such
as Topshop and River Island.

8. Mercedes Advert;

9. Who would the consumer be?
• Male
• Between 30 to 50 years
• Expensive tastes
• An Aspirer, Achiever or Succeeder

10. What other tastes would the
consumer have?
• The consumer would have at least one car
• Would probably have a very expensive taste
in food and enjoy eating out.
• Would buy expensive newspapers such as
The Times or The Guardian.
• They would shop at
expensive designer shops
or independent suit shops.

11. Tesco Advert;

12. Who would the consumer be?
• Female, although possibly male
• Between 20- 60
• Cheaper tastes as is advertising an offer
• An Carer or Succeeder

13. What other tastes would the
consumer have?
• The consumer would either have a car, or
use public transport.
• Would probably have a quite cheap or mildly
expensive taste in food.
• Would buy newspapers such as The Sun or
Magazines such as ‘Now’
• They would shop high street
clothing shops.