Linking Road is a popular street shopping area in Bandra, Mumbai known for its affordable fashion trends. It is home to both organized retailers and roadside stalls selling a variety of clothing, accessories, and footwear. Young people flock to Linking Road to browse the latest styles and grab deals, while also enjoying fast food options. Over time, the area has seen the establishment of malls and international brands alongside local shops, maintaining its reputation as a vibrant shopping destination catering to all budgets.

2. • Linking Road is very famous for fashion trends and street shopping
• Located in Bandra (WEST ) located in Mumbai
• It is divided into both the organised as well as unorganised retail
• It attracts buyers from all over Mumbai and from outside Mumbai as well
• The road is always thronged by people, starting from college youngsters to
outstation visitors
• Thus Linking road is fun and ideal place to enjoy street shopping in Bandra

3. • Linking road was one of the first arterial roads
• The road linked the far-flung suburbs of Bandra and Juhu during the 40s
• Official name “Vitthalbhai Patel Marg”
• The original name was Dadabhai Navroji road

4. • Stretches some 200 metres
• The road starts from the 5-way cross-roads near the Hindustan
Petroleum petrol pump
• The shopping zone really starts from RD National college
• The end of Linking Road is at Santa Cruz where you have a 4-way
intersection
• Linking Road is ready for business from 10 am to 10 pm, 7 days a week
• Sunday is a busy one

6. • In the 1990’s mall such as Zen, Naganis where famous at linking road,
specially for ladies wear and accessories
• With more of road side ‘bakdas’ increasing in categories such as
footwear , bags, accessories, clothing
• In the late 1990’s coming of Mc Donalds has given shoppers a new
experience to shop by walking on streets and have a good meal at
Mc Donalds
• In 2000 Gazebo shopping was a success factor of linking
road,wherein at one stop everything was available
clothing,accessories etc,moreover the famous sandwiches and chat
outside
• With FDI coming in India many retail stores where open at linking
road such as Levis,Mango,celio,tommy hilfiger,united colors of
benetton which made peoples shopping more special and not only
middle class but higher middle class also started to shop.

7. • Youngsters(specially college students) have made linking road a good
place to eat at places such as kfc ,gazebo chat etc and simultaneously shop
for everything at affordable prices
• In mid 2000’s the link square mall became famous specially with its
clothing for boys at affordable price and opening of magnet

8. • Licensing
• Most of the shops and stalls have now shifted to the new malls like Link
Square etc as they can charge extra
• During most of the seasons, discounts are running around in many stores
adjacent to these stalls

9. • Reasonable pricing is the main reason for attracting people at Linking Road
• Linking Road is around 10% - 20% cheaper than Fashion Street (street
stalls)
• Establishment of KFC and Mc Donald’s has further pulled the crowd
• Throng of branded fashion label availability
• Festivals like Diwali ,Eid ,etc

10. • Bandra is one of the most fashionable, trendy and hippest suburb of
Mumbai
• Linking Road is a veritable shoppers paradise
• Chunky jewellery, trendy clothes and colorful footwear welcome you to
Linking Road
• It is lined with stalls selling traditional Indian and trendy western goods
• It is also the territory of the brand name stores
• Linking Road is also a haven for accessories, belts , scarves , etc.
• Thus gives you ample choices to stock up your wardrobe

11. • It is a shoe shopper’s paradise
• Some of the famous shops are Metro, Citywalk, Lords, Regal and Bonbon
• There are also stalls which sell shoes starting from Rs 100
• Choices are right from boots ,mojris,floaters ,party shoes to high-heels
• An array of shops offering both practical and fancy footwear in different
shapes and colors

12. • There are a number of shops selling clothes here, right from kurtis in
multi-hued colours to denims
• At the shops located on the pavement, beautiful mirror-worked cholis,
ghagras and chaniacholi sets are sold at a reasonable price
• The price of choli starts at Rs 600
• The same choli costs a few thousands at the boutiques
• From western wear to traditional Indian wear are available

13. • Available in many designs and is mostly sold by shops located at street
corners
• The price of jewellery starts from Rs 50 upto 300
• These jewellery pieces are exact imitations of the ones the T.V stars wear
in the saas bahu serial

14. • Linking Road is also a haven for accessories, belts, clutches, etc
• Fast food stalls near National College, to enjoy Sandwiches , juices, tangy
pani-puri, etc
• There is Café Coffee Day , Mc Donald’s , KFC and small restaurants,etc
• ATMs of HDFC BANK and ICICI BANKs for emergency urgent cash for
shopping

15. • Levis
• Nike
• Tommy Hilfiger
• United Colurs of Benetton
• Esbeda
• Shopper’s Stop
• KFC
• McDonald’s
• Regal Shoes and bags
• Bon Bon Shoes
• Metro

16. • Bargaining is the key word
• Shop at the right time like Mid-afternoon
• Try to avoid the crowd as eve teasing and bag-lifting are not uncommon
here

17. • Linking Road Traders Association
• Discomfort caused by beggars
• Double Parking
• Guerilla occupancies of footpaths
• Weekend Traffic
• Littering and Garbage Disposal
• Entering into Digital Arena

18. NAME ROLL NO.
Aamir Bartanwala 01
Akshaya Chindarkar 10
Ankita Gautam 15
Jasim Shaikh
Fakruddin Faraz Sayed 28
Kunal Modi
Zehra Mukadam