1) According to Maslow's hierarchy of needs, people prioritize having their basic physiological and safety needs met before considering higher-level needs like belongingness and love. 2) When trying to persuade an audience, it's important to understand what needs of theirs are and aren't being met to ensure your argument addresses relevant concerns. 3) For example, proposing more funding for dog parks may not resonate with an audience struggling with needs lower on the hierarchy like food and shelter. Addressing lower-level needs is crucial for making an audience receptive.

1. KNOW YOUR AUDIENCE’S NEEDS!(Or, If you don’t have air to breath, you don’t care about your hair-doo.)

2. Manslow’s Hierarchy of needs

3. Rule #1When you are arguing to persuade someone to come over to your point of view, it’s important to make sure that all the needs of your target audience below what you are proposing are being met.

4. For Example:Your claim is that more money should be given out of our taxes to build dog parks.

5. That would be a need way up in the “Belonging- Love” part of the needs hierarchy.(since pets fill those needs.)

6. If your audience needs food, shelter, warmth (those are the Physiological Needs, bottom of the stack)

7. (You Know…)

8. (…THE BASICS)

9. If any of the needs below “Belonging- Love” are not being met by the audience:That would be:

10. #1 The “Physiological Needs” #2 The “Safety Needs”

11. If those lower needs are not met,Then they will not be sympathetic or receptive to your argument.

12. Visual Example:

13. For this audience

14. This is not a need .