The document discusses strategies for audience management and monetization. It addresses identifying passionate and event-triggered communities, creating engaging multi-platform experiences, and understanding audience aspirations in order to deliver relevant content and surpass expectations. The goal is to establish profitable relationships through advocacy and loyalty by empowering audiences.
Hosting an event can be a great opportunity for your Action Coalition to engage local communities, organizations, funders, and state leaders as well as to increase support to advance the work of the Future of Nursing: Campaign for Action.
We've created an event-planning toolkit to help plan and host a successful event!
Accelerating engagement with local communities 310119Kathryn Geels
Here is the session I ran at the Behind Local News conference in Leicester, 31 January 2019. I spoke about the Engaged Journalism Accelerator, what we've learnt to date from our grantees and other engaged journalism organisations in Europe, and what representatives from established regional press in the UK can learn, take onboard and take back to their teams.
Principal & Owner, Kim Sherman, and social media director, Rebecca Markarian, present how to put the PUBLIC back in public relations and what the introduction of social media to communications means to creating effective campaigns that deliver results.
This PowerPoint was presented to recycling professionals as part of Keep America Beautiful's Webinar series for affiliates. The presentation, given by the Curbside Value Partnership, details the campaign planning process from beginning to end. From the questions to ask before you begin planning an education campaign, to the measurements you should take to establish whether the campaign was successful.
Hosting an event can be a great opportunity for your Action Coalition to engage local communities, organizations, funders, and state leaders as well as to increase support to advance the work of the Future of Nursing: Campaign for Action.
We've created an event-planning toolkit to help plan and host a successful event!
Accelerating engagement with local communities 310119Kathryn Geels
Here is the session I ran at the Behind Local News conference in Leicester, 31 January 2019. I spoke about the Engaged Journalism Accelerator, what we've learnt to date from our grantees and other engaged journalism organisations in Europe, and what representatives from established regional press in the UK can learn, take onboard and take back to their teams.
Principal & Owner, Kim Sherman, and social media director, Rebecca Markarian, present how to put the PUBLIC back in public relations and what the introduction of social media to communications means to creating effective campaigns that deliver results.
This PowerPoint was presented to recycling professionals as part of Keep America Beautiful's Webinar series for affiliates. The presentation, given by the Curbside Value Partnership, details the campaign planning process from beginning to end. From the questions to ask before you begin planning an education campaign, to the measurements you should take to establish whether the campaign was successful.
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
A snapshot of Blueprint Creative Group\'s client engagements in non-profit marketing, social media strategy, strategic marketing, event publicity, and product marketing.
Social Media Marketing Nonprofits and NGOIBM Danmark
Social Media Marketing for Nonprofit/NGO’s
Presentation held at IBM (Lundtofte, Denmark) on June15th, as part of the Service Day Workshop for Nonprofits and NGO’s.
Community Management Tips: How To Set Up Public and Private CommunitiesHootsuite
Discover how to build a successful community by creating a space where passionate, like-minded individuals can gather to connect and discuss relevant topics.
Understanding Online Communities: De-Centralised, Centralised and TransientHeadstream
The full presentation outlining how we at Headstream view online communities.
Outlining the three types; de-centralised, centralised and transient. Looking at what they are, how they behave and how to work alongside them.
Any questions or further thoughts please let us know.
headstream.com
twitter.com/headstream
"For millions of years, human beings have been
part of one tribe or another. A group needs only
two things to be a tribe: a shared interest and a
way to communicate”- Seth Godin
Conversations that were once limited to physical
proximity have expanded to multiple platforms online.
With the evolution from desktop to mobile, these
conversations can take place almost anywhere. It’s
important for brands to be there to feed fans what
they crave, when and where they want it to have the
most success in changing purchase behaviour. New
platforms that empower fans to connect along with
advancements in ad technology also enable better
tracking abilities.
As of the way social media and local and mobile technologies the way marketers communicate has changed - there is an almost constant need for information. A challenge and a content marketing opportunity! Find out how to segment your audience, create personas and map your audiences needs to create targeted, relevant and engaging content for any communication channel your customers may use.
echogravity builds communities and success stories for not-for-profits as one of it's areas of expertise. This slide deck explains the foundation of building a community that thrives for your cause.
Public Relations for the Nonprofit Executive - PR 101Stacy Wood
Brenda Stier-Anstine and Arielle Babineaux presented at the United Way of Delaware County's Nonprofit Institute. Learn how PR can be effectively tailored to meet your NPO objectives!
Advocacy and the Bottom Line by Felix Maldifassi from Hootsuite Felix Maldifassi
A good social media strategy requires more than just publishing to your company’s social media networks. Felix Maldifassi from Hootsuite will discuss how advocates can help to move your business forward by building credibility through third-party validation and amplifying your reach. From employee advocacy strategies to working with Ambassadors, he’ll delve into how to build a REAL community and grow #BrandLove in the process.
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
A snapshot of Blueprint Creative Group\'s client engagements in non-profit marketing, social media strategy, strategic marketing, event publicity, and product marketing.
Social Media Marketing Nonprofits and NGOIBM Danmark
Social Media Marketing for Nonprofit/NGO’s
Presentation held at IBM (Lundtofte, Denmark) on June15th, as part of the Service Day Workshop for Nonprofits and NGO’s.
Community Management Tips: How To Set Up Public and Private CommunitiesHootsuite
Discover how to build a successful community by creating a space where passionate, like-minded individuals can gather to connect and discuss relevant topics.
Understanding Online Communities: De-Centralised, Centralised and TransientHeadstream
The full presentation outlining how we at Headstream view online communities.
Outlining the three types; de-centralised, centralised and transient. Looking at what they are, how they behave and how to work alongside them.
Any questions or further thoughts please let us know.
headstream.com
twitter.com/headstream
"For millions of years, human beings have been
part of one tribe or another. A group needs only
two things to be a tribe: a shared interest and a
way to communicate”- Seth Godin
Conversations that were once limited to physical
proximity have expanded to multiple platforms online.
With the evolution from desktop to mobile, these
conversations can take place almost anywhere. It’s
important for brands to be there to feed fans what
they crave, when and where they want it to have the
most success in changing purchase behaviour. New
platforms that empower fans to connect along with
advancements in ad technology also enable better
tracking abilities.
As of the way social media and local and mobile technologies the way marketers communicate has changed - there is an almost constant need for information. A challenge and a content marketing opportunity! Find out how to segment your audience, create personas and map your audiences needs to create targeted, relevant and engaging content for any communication channel your customers may use.
echogravity builds communities and success stories for not-for-profits as one of it's areas of expertise. This slide deck explains the foundation of building a community that thrives for your cause.
Public Relations for the Nonprofit Executive - PR 101Stacy Wood
Brenda Stier-Anstine and Arielle Babineaux presented at the United Way of Delaware County's Nonprofit Institute. Learn how PR can be effectively tailored to meet your NPO objectives!
Advocacy and the Bottom Line by Felix Maldifassi from Hootsuite Felix Maldifassi
A good social media strategy requires more than just publishing to your company’s social media networks. Felix Maldifassi from Hootsuite will discuss how advocates can help to move your business forward by building credibility through third-party validation and amplifying your reach. From employee advocacy strategies to working with Ambassadors, he’ll delve into how to build a REAL community and grow #BrandLove in the process.
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
Webinar deck for teaching exhibition and trade show organizers how to use content to help foster and grow their virtual communities. This was done for AFIDA, the International Association of Exhibitions in Latin America.
Fundraising for non-profits is a great way to help support causes that are important to you. It can be done through a variety of methods including crowdfunding, direct mail campaigns, and organizing events. Fundraising allows non-profits to generate the funds needed to sustain their mission and further their work. Here we bring effective fundraising strategies. Check it out now
How to Build A Big Brand Without Money In 2024.pdfSmartSkill97
In today’s competitive market, let’s talk about how establishing a big brand presence without significant financial resources can seem like a daunting task. But with the right strategic planning and leveraging available resources effectively, it's possible to build a unique identity and gain traction in your market segment.
I've seen many videos about building big brands, but the issue is, most of the time people don't have much money or resources. However, if you really want to create something valuable for customers and help them improve their lives, you can still do it even with limited resources. Let’s break down all the key steps:
Presented to an events company looking to introduce Social Media. This should ideally be accompanied by my explanations, but I put it here for attendees to save the trees.
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
This 60 minute webinar delivered to eHome America Partner Agencies focused on finding effective and affordable ways to reach the next generation of potential homeowners.
In this session partner agencies learned about non-traditional approaches to social media that maximize exposure to their target audience, ways to spread their messaging across a variety of delivery formats and ways to effectively increase engagement and enrollment.
Internal and external audiences: developing a strategy to engage hearts and m...CharityComms
Alina O’Keeffe, engagement manager, Sands, the stillbirth and neonatal death charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Cliclogix presentó los resultados del Media Transformation Scorecard en el seminario SIPconnect el 29 de Junio de 2016 en Miami. Rafael Bonnelly presidente de cliclogix Américas Inc, acompañado por Alvaro Moncada, Guillermo Díaz De León y Ricardo Talavera presentaron los primeros resultados del “MTS” divididos en tres secciones; Contenidos, Audiencias y Monetización.
La Innovación Abierta es un nuevo paradigma que nos permite crear nuevos productos y servicios mediante la aplicación de la inteligencia colectiva que nos provee todo el ecosistema empresarial.
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Conferencia ante la Asociación de la Prensa Argentina (ADEPA) sobre el Futuro de la Prensa Escrita en el Era Digital y las propuestas de clicLogix Américas para maximizar la oportunidad de los medios tradicionales de competir en este nuevo entorno de mercado.
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Conozca cuál es el futuro a corto plazo del negocio de la publicidad online. Las redes de audiencias basadas en la segmentación conductual y las redes contextuales, basadas en la segmentación semántica.
clicLogix, la nueva empresa que hemos lanzado, ofrecerá a los editores online una suite completa de aplicaciones y herramientas de comercialización de publicidad digital.
Para más información, póngase en contacto con nosotros a través de info@cliclogix.com o visite nuestra página web en www.cliclogix.com.
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Estudio realizado por Francisco Vásquez de E&P Research y Rafael Bonnelly de NCA y Asociados para la Sociedad Interamericana de Prensa y presentado en la 66 Asamblea General en Mérida el 5 de Noviembre de 2010.
White paper Estado de la Publicidad en los Diarios OnlineRafael Bonnelly
Estudio realizada para la Sociedad Interamericana de Prensa sobre el Estado de la Publicidad en los Diarios Online, por Rafael Bonnelly y Francisco Vásquez.
Los medios sociales han cambiado la sociedad en múltiples formas, pero sin dudas que las estrategias de marketing de las empresas son las que necesitan de mayor adaptación. Conferencia en el IE Business School.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
1. Audience
Management
and
Mone/za/on
Strategy
How
to
become
the
engagement
engine
in
your
market
By
Rafael
Bonnelly
Ricart
CEO
clicLogix
Americas
inc.
July
2014
2. Copyright
2014
Rafael
Bonnelly
Ricart
Audiences
&
Mone/za/on
Trends
Mobile
SmartTV
Tablets
Web
Print
Media
have
great
audience
growth
opportuni/es
in
digital
plaPorms
Premium
Audience
Contextual
RTB/Programa/c
+10
Digital
adver/sing
is
being
automated
and
highly
segmented
Na/onal
65%
Interna/onal
35%
Interna/onal
audiences
also
represent
strong
growth
poten/al
New
business
models
evolving
around
audience
engagement
and
loyalty
Average
foreign
audience
in
La/n
American
media
companies
3. Copyright
2014
Rafael
Bonnelly
Ricart
The
LatAm
Digital
Ad
Market
Publishers
are
star/ng
to
see
decline
in
their
print
businesses
and
are
now
paying
serious
aYen/on
to
digital
publishing
and
digital
businesses.
An
Audience
Management
and
Mone/za/on
Strategy
is
a
cri/cal
need
in
all
media
companies.
Large
Unsold
Inventories
in
Media
Highest
Growth
Internet
Market
Low
eCPM’s,
No
Segmenta/on
Digital
Ad
Sales
Growing
4. Copyright
2014
Rafael
Bonnelly
Ricart
How
much
is
your
audience
worth?
Total
Monthly
Visits
(Visits)
Monthly
unique
users
(MUU)
Registered
MUUs
PV’s
per
visit
Ra/o
of
MUUs/RMUUs
Digital
Revenues
Average
Revenue
per
User
(ARPU)
f
01
Unknown
user
=
1x
01
Registered
user
=
3x
Its
very
hard
to
establish,
but,
we
do
know
that…
An
unknown
user
is
hard
to
mone/ze,
but
a
registered
user
can
yield
lots
of
value
KPI’s
5. Copyright
2014
Rafael
Bonnelly
Ricart
Enabling
the
rela/onship
economy
People
Iden/fy
and
serve
the
passion
and
trigger
driven
communi/es
Experiences
Mul/media,
mul/plaPorm,
entertaining,
engaging
Aspira/ons
Know
what
consumers
want
and
surpass
their
expecta/ons
Profitability
Create
a
profitable
ecosystem
and
remunerate
advocacy
&
loyalty
Loyalty
Establish
a
rela/onship
of
mutual
trust
and
joint
value
crea/on
Advocacy
Empower
your
audiences
to
engage
and
influence
issues
that
maYer
to
them
6. Copyright
2014
Rafael
Bonnelly
Ricart
People
Iden/fy
and
serve
event
triggered
and
passion
driven
communi/es
Passion
Driven:
Internally
driven,
move
between
passion
levels
with
permanent
communi/es
and
stable
memberships.
Event
Triggered:
Externally
and
internally
driven
by
lifestyle
changes
or
specific
events.
Members
tend
to
be
more
temporary.
What
to
do:
Choose
your
baYles
and
iden/fy
your
target
communi/es
and
their
leaders.
What
to
do:
Serve
the
community
with
archival
and
curated
content
to
sa/sfy
the
need
to
be
informed.
Enable
engagement
via
advocacy.
Event
Triggered
commnity
On
a
mission
Looking
for
exper/se
Want
to
engage
How
to
do
it:
• Keep
the
content
fresh
• Involve
membership
• Crowdsource
• Crowdfund
• Innovate
• Make
it
fun
and
interes/ng
How
to
do
it:
• Coordinate
content
effort
with
event
/meline
• Mine
archives
for
easily
accessible
content
• Curate
and
aggregate
event
related
content
• Understand
the
community
lifecycle
&
support
it
7. Copyright
2014
Rafael
Bonnelly
Ricart
Experiences
Create
mul/media,
mul/plaPorm,
contextual,
entertaining,
engaging
experiences
Mul/media:
The
type
of
produc/on
used
to
tell
a
story
(text,
audio,
photos,
video,
graphics,
applica/ons)
Mul/plaPorm:
The
contents
des/na/on
(web
browser,
mobile,
print,
tablet,
social
media,
smartTVs,
outdoor…)
each
one
of
them
demands
different
forms
of
storytelling
Contextual:
Well
supported
stories
with
archival
and
3rd
party
content
cura/on
and
aggrega/on
that
enhances
the
user
experience
and
sa/sfies
the
need
for
informa/on.
Entertaining:
Life
is
hard
enough,
make
it
easier
for
your
audience,
by
mixing
short
and
long
form
content
that
informs
and
entertains.
Engaging:
Understand
the
needs
of
your
audience
using
Maslow’s
Hierarchy
of
Needs
and
empower
their
fulfillment
by
providing
constant
interac/on
opportuni/es
and
encouraging
par/cipa/on
through
rewards.
Wikipedia:
Maslow's
hierarchy
of
needs
is
a
theory
in
psychology
proposed
by
Abraham
Maslow
in
his
1943
paper
"A
Theory
of
Human
Mo/va/on"
in
Psychological
Review.
8. Copyright
2014
Rafael
Bonnelly
Ricart
Aspira/ons
Know
what
consumers
want
and
surpass
their
expecta/ons
Understand
your
audience:
Through
the
analysis
of
First
Party
Data
publishers
can
understand
the
trends
and
interests
of
their
audiences
to
create
marketable
segments.
Predic've
analy'cs
Well
described
&
segmented
audiences
Big
Data
Hub
Your
content
Your
audiences
(unknown)
Your
audiences
(known)
Use
your
knowledge:
Deliver
relevant
and
/mely
content
to
every
user
on
every
visit,
to
enhance
your
editorial
and
commercial
offerings.
Personalize
the
experience:
Establish
relevancy
of
your
users
interest
and
automa/cally
personalize
every
experience
with
your
content.
Deliver
value
to
everyone:
Predict
with
high
level
of
accuracy
what
stage
in
the
buying
process
each
user
is
on
your
network,
and
offer
value
to
both
users
and
adver/sers
by
making
the
right
connec/on
at
the
right
/me.
Awareness
Considera/on
Purchase
Advocacy
9. Copyright
2014
Rafael
Bonnelly
Ricart
Advocacy
Empower
your
audiences
to
engage
and
influence
issues
that
maYer
to
them
Understand
their
mission:
Diagnose
the
challenge
faced
by
the
community
you
are
addressing.
Define
how
you
can
help
with
the
challenge.
Engage
the
community:
Offer
the
possibility
to
influence
through
crowdsourcing
and
crowdfunding
challenges
that
impact
public
opinion
and
help
achieve
the
community’s
goals.
Were
do
communi/es
live?
The
social
networks
are
many,
and
they
serve
different
communi/es.
Find
your
communi/es
were
they
live,
and
join
them.
Recognize
leadership:
Iden/fy
and
recognize
the
thought
leaders
on
your
network,
and
empower
them
to
help
them
achieve
their
goals
and
become
your
loyal
advocates.
10. Copyright
2014
Rafael
Bonnelly
Ricart
Loyalty
Establish
a
rela/onship
of
mutual
trust
and
joint
value
crea/on
Establish
the
terms
of
your
rela/onship:
We
want
to
know
our
users
so
we
can
serve
them
beYer,
thus
we
need
informa/on
in
order
to
provide
them
with
the
best
possible
service.
Tell
your
users
you
need
this
informa/on
and
promise
to
use
it
only
to
provide
them
more
value.
Lets
users
manage
their
informa/on:
Give
users
complete
control
over
their
informa/on,
and
how
much
or
liYle
they
share
with
you
and
any
third
party
at
any
given
/me.
Assign
a
value
to
informa/on:
Buy
the
informa/on
from
your
users,
by
rewarding
them,
through
different
loyalty
schemes,
in
order
to
keep
your
informa/on
fresh.
Manage
a
profitable
ecosystem:
Since
informa/on
has
value
for
you
and
for
everyone
else
in
the
ecosystem,
empower
all
par/cipants
and
generate
profitable
rela/onships.
11. Copyright
2014
Rafael
Bonnelly
Ricart
Profitability
Create
a
profitable
ecosystem
and
remunerate
advocacy
and
loyalty
Broaden
your
rewards
program:
Publishers
have
loyalty
programs
for
their
print
subscribers,
which
now
need
to
be
extended
and
enhanced
to
accommodate
an
online
and
mul/na/onal
audience.
Leverage
current
rela/onships:
Offer
real
value
to
your
users
and
adver/sers,
by
making
connec/ons
through
rewards
programs
that
can
be
exchanged
for
goods
and
services
provided
by
your
adver/sers.
Unleash
your
Audience:
Make
sure
every
interac/on
is
an
opportunity
for
an
user
to
become
an
Advocate,
and
use
social
media
to
get
the
word
out
of
your
own
network.
Create
flexible
pricing
plans:
Provide
your
users
with
the
right
product
at
the
right
/me
and
the
right
price
and
reward
loyalty
and
long
term
commitments.
12. Copyright
2014
Rafael
Bonnelly
Ricart
The
Audience
Management
and
Mone/za/on
Toolbox
People
Experiences
Aspira/ons
Advocacy
Loyalty
Profitability
Content
Management
Systems
(CMS)
Digital
Rights
Management
(DRM)
Graphics
&
Design
Applica/ons
Video
Edi/ng
&
Encoding
Content
Distribu/on
Networks
(CDN)
Mobile
Apps
Dev.
Audience
Data
Management
PlaPorms
(ADMP)
Social
Media
Management
&
Metrics
(SMM)
Search
Engine
Op/miza/on
(SEO)
Search
Engine
Marke/ng
(SEM)
User
Panel
Browser
extensions
Open
Innova/on
Technologies
Surveys
Advocacy
campaigns
Content
Management
Systems
(CMS)
Digital
Rights
Management
(DRM)
Influencer
engines
Customer
Rela/onship
Management
(CRM)
Loyalty
plaPorms
SignWalls
Single
SignOn
User
panels
Paywalls
AdServers
Ecommerce
plaPorms
Payment
Solu/ons
Video
AdServers
Mobile
AdServer
Supply-‐Side
PlaPorms
Email
Mkts
PlaPorms
Call
Center
13. Copyright
2014
Rafael
Bonnelly
Ricart
Transforming
Publishers
into
Technology
Driven
Services
Businesses
info@cliclogix.com
Tel.
+1.786.352.8300
www.cliclogix.com