This document discusses how partnerships between media companies like NBC Universal and technology companies like Adobe have allowed for more personalized targeting of consumers across channels. It provides examples of how NBCU has been able to use Adobe Audience Manager to improve targeting for movie studio clients, increasing conversion rates by 4-5x for digital display campaigns promoting films like Despicable Me 3 and Fast 8. The partnerships have also helped grow NBCU's overall digital audience, ranking it as the #2 digital publisher behind Google.