The document is a questionnaire about horror film preferences that asks respondents about their gender, whether they find film trailers effective, their favorite horror subgenre, what interests them about that subgenre, a film they saw due to its trailer/poster, the most effective form of horror film promotion and why, their preferred horror setting, what made an unliked trailer less effective, and what horror film features they find enjoyable. It contains 9 multiple choice or short answer questions.

1. Please tick one box only for each question unless specified.
QUESTIONAIRE
1. What gender are you?
Female
2. Do you find trailers for films effective?
Male
Yes
No
3. What is your favourite horror sub-genre?
Zombies
Supernatural/possession
Gothic
Psychological.
4. What interests you most about your chosen sub-genre?
5. Name a horror film that you decided to see simply because of the
trailer/poster:
6. Which of the following do you feel is most affective in promotion a horror film
and why?
Trailer
Poster
Magazine covers
Why?------------------------------------------------------------------------------------------7. What is your preferred horror setting?
School
House
Woods
Other
If other please specify: ------------------------------------------------8. Thinking of a film trailer that you haven’t liked, what do you feel made it less
effective?
9. In your opinion what features in a horror film enjoyable for you?