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Startup launch strategies

You've discovered an overlooked market need, outlined a bullet-proof value proposition and crafted a killer customer acquisition strategy. Now, it's launch day! How do you create early awareness and build brand equity for your startup without gobs of cash until you can hire a real marketing pro?

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Startup launch strategies

  1. 1. creative launch strategies for new startups
  2. 2. 3 primary steps Pre-launch Acquisition 1 At launch Activation 2 Post-launch Retention 3
  3. 3. pre-launch strategy design thinking process EMPATHY DEFINE IDEATE PROTOTYPE TEST
  4. 4. pre-launch: acquisition “ coming soon” page memorable, viral, need, data partnerships trust, credibility, customers be everywhere relationship-building, visibility feedback loops e-newsletter apply metrics evaluate everything
  5. 5. pre-launch: acquisition
  6. 6. launch strategy “ The best launch is if you have a product that other people like using so much that they tell other people about it.” Robert Scoble INFORM SPARK USE VALUE
  7. 7. launch: activation web/email sig links easy to find; easy to contact pitch video/deck brief, social, embed social media useful, curate, personality company blog value, data, links, comments earned media tell a story, unique angle
  8. 8. launch: activation
  9. 9. post-launch strategy long term relationship-building trust loyalty value simplicity ego
  10. 10. post-launch: retention ∞ focus demographic, location, vertical engagement e-newsletters, surveys, blog super user be your own best customer emotion meet needs, create delight advertising targeted, bold creative
  11. 11. post-launch: retention ∞
  12. 12. pre + launch + post =

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  • arminosmancevic

    Nov. 27, 2014

You've discovered an overlooked market need, outlined a bullet-proof value proposition and crafted a killer customer acquisition strategy. Now, it's launch day! How do you create early awareness and build brand equity for your startup without gobs of cash until you can hire a real marketing pro?

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