This document discusses feedback received from test audiences on a music video project created by the author. Teenagers aged 15-20 who were familiar with the band's genre provided positive feedback on the final video. Earlier, media students provided input that led to shortening the narrative and increasing performance time. Minor edits were made to symbolically represent different time periods through filters. Further small changes improved audience understanding of the time travel concept. Subsequent test groups rated the video positively in terms of connecting to the star, editing style, recognizing the genre, and wanting to watch it again.

1. This clip is from the end of our project when these x2 teenage girls assessed the
final result. I had shown snippets other teens between 15-20 who previewed the
video throughout the preliminary stages and the drafting of the ancillary
products. Their response to it’s final form was grounded upon their fresh outlook
on the video. I wanted to assess weather the pointer taken from others from the
same FAN BASE would reflect successfully upon their enjoyment of the film.
They were subconsciously familiar with the set genre conventions which helped
them relate to the style and resulted in extremely positive feedback.

2. Earlier on we had an entire class of media
students assess our work in order to gain a
perspective from a selection of peers who
were aware of just how to change the
areas they didn’t understand, enjoy or
relate to. From this primary feedback we
were aware of just how much we NEEDED
more performance time and that to
adhere to our indie rock genre the
subtraction of some of the lengthy
narrative was paramount to maintaining
the intimate relationship our set FANS had
with our band. Though we aimed for an
‘underground’ appeal, we still had to
adhere to the demand for star
appearance, though the locations we
choice to shoot our artist (eg:
bedroom, park, riverside) and his casual
attire conformed to the FAN’S expectations
(a rugged, casual, effortless teenage

3. A group of young lads aged between 17-22 saw a
viewing of the FIRST DRAFT our of video and Joe Green
aged 19 noted that…
“I think they are travelling back in time? I saw that
poster from the 1940’s in the Imperial war museum on
a school trip once and recognized it immediately, that
iconic sign definitely helped me get that concept.
Though for some of the other places that girl went to I
don’t think its as strong?”
Taking Joe’s advice on board we decided that rather
than just color correcting our work we would
symbolically edit the decades by filtering each set era
with an effect that was representative of / was used
in, that period of filmmaking. Making scenes such as
the 1920’s monochromatic and stripped we hoped to
overtly present the ambience of the era allowing our
audience to trivially enjoy the piece and not become
confused with the narrative. We also added a clock with
rotating hands to signify the shift in time (the semantics
– this symbol stands time passing)

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4.5
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3.5
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2.5 Group 1
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1.5 Group 2
1 Group 3
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Star Editing Genre Watch
Image Shots again
Camera
I asked X3 groups of 5 (male’s & females aged between 15-20) to
identify if they…
• Connected with the star & understood their image, attitude, and style
• Felt the editing style was seamless, continuous, and their was enough
variety in shots and camera movement
• They could recognize the genre & link our video to others of that set
genre
• They would be happy to have / feel excited by, another viewing .