The essence of leadership in business infographic sponsored by Audi.

1. THE ESSENCE OF LEADERSHIP IN BUSINESS
THE PERSONAL
ATTRIBUTES
OF LEADERS
SOURCES OF
INFLUENCE
Strategic
vision
THE IMPACT OF
LEADERSHIP ON
PERFORMANCE
SPONSORED BY:
Top three
attributes for business leaders
Passion
Over 7 in 10
respondents think
personality plays a crucial
role for business leaders
69% say being
hands-on is as
crucial for leaders
as leading from
above
Over half say
technology has
shaped business
leaders’ profile in the
past 5 years
External stakeholders exerting the
greatest influence on business leaders:
Mentorships are a
reciprocal relationship, as
business leaders can share
their experience as well as
get a fresh perspective
from junior colleagues.
Kathryn Parsons, co-founder, Decoded
Institutional
investors
Consumers Regulators
Over 9 in 10
executives think
companies’ performance
is linked to
managerial
excellence
Only 27%
rate their firm’s chief
executive as
exceptionally good
If leaders want their
company to thrive, then
their firm must serve a
social purpose the
customer believes in.
Firms have to stand for
something more than
profitability alone.
Pippa Malmgren, founder, DRPM Group
Unless otherwise stated, this infographic depicts the results of a survey of 601 business
executives conducted by The Economist Intelligence Unit in October 2014.
Interpersonal
skills
Everybody knows who’s
the boss. You don’t
need to be isolated or in
a corner – all that does
is remove you from your
own business.
Doug Richard, founder,
School for Startups
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