This document outlines a campaign by an agency for the African Union Youth Division to raise awareness about employment issues facing African youth and suggest solutions. Key points include:
- The campaign goals are to create more job opportunities for youth and support businesses that can offer jobs.
- Research was conducted through surveys of 196 youth and interviews to understand barriers to employment like lack of skills.
- A strategy was developed using influencers on social media and radio ads targeting youth in multiple countries.
- Activities over 6 months include school and university visits, competitions, and content on platforms like Facebook, Instagram, YouTube and radio to engage youth and provide information.
- The budget of R100,000 will cover media
Ekure marcus presentation-sdg-gfa-bonn2019Atoma Micah
The document is a presentation by Mr. Marcus Ekure at the UN SDGs Global Festival of Action in Bonn, Germany in May 2019. It discusses Nigeria's efforts to implement the UN Sustainable Development Goals and challenges faced. It highlights UPYA/ACLEVS' mobile vocational training program as a case study for a new, effective implementation approach through passion-based skills training, entrepreneurship education, and public-private partnerships.
This document summarizes the findings of the 2015-2016 Youth Think Tank, which conducted research on economic opportunities for youth in East Africa. The Think Tank interviewed over 400 young people across Kenya, Uganda, Tanzania, and Rwanda. Key findings included:
- Young people face challenges like low education/skills, precarious work, and social exclusion, but have a positive attitude towards entrepreneurship and skills development.
- There is a mismatch between the education system and skills needed for jobs. Youth take extra steps to develop practical skills.
- Government and private sector efforts are recognized, but youth often face low pay and lack support for their businesses.
- Mobile technology creates opportunities, especially in mobile money, but access
Team Cre8tivHandz from South Africa aims to address youth unemployment by equipping unemployed youth with life and vocational skills. They observe that illiteracy, lack of support for entrepreneurship, lack of employable skills, inequitable education, dysfunctional government, political instability, over-reliance on government jobs, and nepotism all contribute to high youth unemployment. Their solution is to teach arts, crafts, IT and business skills to unemployed youth through their mobile workshop program. They will train 20 youth in batches of 10 over 6 months to create handmade gift cards, then help market their products. Their goal is to foster self-employment, entrepreneurship and empowerment to reduce unemployment and anti-social
This case study examines opportunities for local economic development in KwaNzimakhwe, South Africa using a community-based planning approach. Key findings from focus group interviews show that 83% of participants are unemployed, with many relying on unsustainable occasional jobs. Proposed developments by the community include expanding existing livelihoods in agriculture, handicrafts, and small businesses. Younger residents favor entrepreneurship while older residents prefer sustaining livelihoods. Identified challenges include a lack of investment in roads and insufficient support from local government. Recommendations are to adopt community-based planning, capitalize on existing livelihood practices, and promote strategic development along transportation routes with government collaboration.
IPAR-IDRC Regional Conference on Youth Employment, Kigali, Rwanda, Lemigo Hot...reachcreatives
Institute and Policy analysis and research- Rwanda (IPAR’s) - IDRC REGIONAL CONFERENCE ON YOUTH EMPLOYMENT
“Innovations that work for youth employment: Voices from the youth”
24 & 25 October 2014
LEMIGO Hotel, Kigali -Rwanda
Follow conversation on Twitter #YouthEmploymentEA
Safaraz Ali AoC Equity Diversion and Inclusion Conference 30 March 2022 .pptxThe Pathway Group
BAME Apprentice Network – why we exist?
Safaraz Ali, Founder/CEO, BAME Apprenticeship Awards / BAME
Apprentice Network & Pathway Group
This session will discuss closing the diversity gap in apprenticeships;
what’s working well and what we can do to champion further change
within the sector. We need change, we all say it but how is the move from intention to execution working, what are the missing links and how celebrating difference matters and how do we champion a culture
of authenticity?
Proposal for Youth Skills training and Empowerement Programs OPENBernard Mugume
1. The document describes a project by Focus Youth Forum to provide vocational skills training, entrepreneurship programs, and sensitization to youth in Kampala, Uganda over 5 years.
2. The project aims to train youth in various vocational skills like carpentry, tailoring, agriculture to reduce unemployment, vulnerability, and empower youth.
3. Over the 5 years, the project aims to mobilize and sensitize over 12,000 youth, reduce youth unemployment by 60%, and establish vocational training centers.
Ekure marcus presentation-sdg-gfa-bonn2019Atoma Micah
The document is a presentation by Mr. Marcus Ekure at the UN SDGs Global Festival of Action in Bonn, Germany in May 2019. It discusses Nigeria's efforts to implement the UN Sustainable Development Goals and challenges faced. It highlights UPYA/ACLEVS' mobile vocational training program as a case study for a new, effective implementation approach through passion-based skills training, entrepreneurship education, and public-private partnerships.
This document summarizes the findings of the 2015-2016 Youth Think Tank, which conducted research on economic opportunities for youth in East Africa. The Think Tank interviewed over 400 young people across Kenya, Uganda, Tanzania, and Rwanda. Key findings included:
- Young people face challenges like low education/skills, precarious work, and social exclusion, but have a positive attitude towards entrepreneurship and skills development.
- There is a mismatch between the education system and skills needed for jobs. Youth take extra steps to develop practical skills.
- Government and private sector efforts are recognized, but youth often face low pay and lack support for their businesses.
- Mobile technology creates opportunities, especially in mobile money, but access
Team Cre8tivHandz from South Africa aims to address youth unemployment by equipping unemployed youth with life and vocational skills. They observe that illiteracy, lack of support for entrepreneurship, lack of employable skills, inequitable education, dysfunctional government, political instability, over-reliance on government jobs, and nepotism all contribute to high youth unemployment. Their solution is to teach arts, crafts, IT and business skills to unemployed youth through their mobile workshop program. They will train 20 youth in batches of 10 over 6 months to create handmade gift cards, then help market their products. Their goal is to foster self-employment, entrepreneurship and empowerment to reduce unemployment and anti-social
This case study examines opportunities for local economic development in KwaNzimakhwe, South Africa using a community-based planning approach. Key findings from focus group interviews show that 83% of participants are unemployed, with many relying on unsustainable occasional jobs. Proposed developments by the community include expanding existing livelihoods in agriculture, handicrafts, and small businesses. Younger residents favor entrepreneurship while older residents prefer sustaining livelihoods. Identified challenges include a lack of investment in roads and insufficient support from local government. Recommendations are to adopt community-based planning, capitalize on existing livelihood practices, and promote strategic development along transportation routes with government collaboration.
IPAR-IDRC Regional Conference on Youth Employment, Kigali, Rwanda, Lemigo Hot...reachcreatives
Institute and Policy analysis and research- Rwanda (IPAR’s) - IDRC REGIONAL CONFERENCE ON YOUTH EMPLOYMENT
“Innovations that work for youth employment: Voices from the youth”
24 & 25 October 2014
LEMIGO Hotel, Kigali -Rwanda
Follow conversation on Twitter #YouthEmploymentEA
Safaraz Ali AoC Equity Diversion and Inclusion Conference 30 March 2022 .pptxThe Pathway Group
BAME Apprentice Network – why we exist?
Safaraz Ali, Founder/CEO, BAME Apprenticeship Awards / BAME
Apprentice Network & Pathway Group
This session will discuss closing the diversity gap in apprenticeships;
what’s working well and what we can do to champion further change
within the sector. We need change, we all say it but how is the move from intention to execution working, what are the missing links and how celebrating difference matters and how do we champion a culture
of authenticity?
Proposal for Youth Skills training and Empowerement Programs OPENBernard Mugume
1. The document describes a project by Focus Youth Forum to provide vocational skills training, entrepreneurship programs, and sensitization to youth in Kampala, Uganda over 5 years.
2. The project aims to train youth in various vocational skills like carpentry, tailoring, agriculture to reduce unemployment, vulnerability, and empower youth.
3. Over the 5 years, the project aims to mobilize and sensitize over 12,000 youth, reduce youth unemployment by 60%, and establish vocational training centers.
This document describes several innovations by Young and Rich Africa (YARA) to help youth overcome poverty. It discusses challenges related to financial education, personal development, entrepreneurship, and leadership. YARA addresses these through programs that provide financial literacy training, teach personal growth habits, support social entrepreneurship through conferences and seminars, and build skills through creative programs. The goal is to equip youth with skills and opportunities to succeed professionally and strengthen their communities.
Multicultural Apprenticeship Alliance Launch Slide - Safaraz Ali 16.06.2022.pptxThe Pathway Group
The document discusses promoting diversity in apprenticeships for people from Black, Asian, and minority ethnic (BAME) backgrounds in the UK. It notes various government and organizational initiatives to increase BAME representation in apprenticeships and senior roles. These include commitments to increase the proportion of BAME apprentices by 20% and initiatives to improve outreach, support networks for BAME apprentices, and make workplaces more inclusive. Experts have criticized some blanket approaches as missing differences between ethnic groups and the need for more targeted support. The document advocates increasing visibility of BAME apprentice role models and leaders as well as support for employers to better engage BAME communities and provide progression opportunities.
Multicultural Apprenticeship Launch Slide Safaraz Ali- 16th June 2022.pptxThe Pathway Group
The document discusses promoting diversity in apprenticeships for people from Black, Asian, and minority ethnic (BAME) backgrounds in the UK. It provides context on the government's plans to increase representation of BAME individuals in apprenticeships by 20% and discusses experts criticizing the government's strategy of only using improved marketing. The document also discusses the need to support BAME apprentices and employers through networks, role models, and addressing disparities between different ethnic groups. It mentions the BAME Apprenticeship Awards which celebrate diversity in apprenticeships.
Multicultural Apprenticeship Alliance Launch Slide - Safaraz AliThe Pathway Group
The document discusses promoting diversity in apprenticeships for people from Black, Asian, and minority ethnic (BAME) backgrounds in the UK. It notes various government and organizational initiatives to increase BAME representation in apprenticeships and senior roles. These include commitments to increase the proportion of BAME apprentices by 20% and initiatives by groups like the BAME Apprenticeship Alliance to celebrate BAME apprentice talent and address barriers to participation. Experts critique some initiatives as not doing enough and call for more focus on specific ethnic groups and support for employers in diversifying their workforces.
The document summarizes a project called DECISIONS FOR LIFE that aims to promote gender equality and empower adolescent female workers and job seekers aged 15-29 in 8 large occupational groups in service sectors across 14 developing countries. It does this through both offline union-led campaigns and an online platform providing tools on workers' rights, salaries, and career opportunities to reach over 1 million women. The 3-year project is funded by a Dutch Ministry of Foreign Affairs grant in support of UN Millennium Development Goals on gender equality and women's empowerment.
Addressing unemployment Through Entrepreneurshipwellingtonoboh
A sneak peak at the unemployment index in three developing countries and emerging democracies; with entrepreneurship as a sustainable way to boost the economy and create jobs.
From the desk of the President: 17 February 2020SABC News
This document is a letter from the President of South Africa discussing issues facing South African youth. It notes that over 60% of South Africans aged 15-17 feel optimistic about the future despite challenges like unemployment. The letter highlights a meeting with young people where access to employment and opportunities dominated discussion. To address youth unemployment, the letter announces the launch of the Presidential Youth Employment Intervention initiative to connect youth to work opportunities through skills training programs, entrepreneurship support, and national service programs. The letter expresses confidence that through partnership between government, business, and civil society, South Africa's youth will help determine the nation's future.
The document discusses the global challenge of youth unemployment, with over 400 million new jobs needed in the next decade. Asia and the Pacific account for over half of unemployed youth worldwide. Support is needed for youth beyond just jobs or training, including strengthening financial capabilities and encouraging entrepreneurship to stimulate economic growth. Effective policies couple financial education with support for youth entrepreneurship initiatives. Direct youth engagement through programs promoting financial literacy and entrepreneurship can complement government policies.
Youth Association Bank of Tanzania research-report-2022AdrianusMuganga
This document proposes establishing the Youth Association Bank in Tanzania to address youth unemployment and underemployment challenges. A Small Giant Group conducted research that found over 11.5% of Tanzania's population, or 6.9 million youth, face these issues. The bank aims to provide loans to small businesses and graduates to allow youth to pursue self-employment. It is seeking $600,000 in funding to launch in Morogoro and later expand nationwide. The research found most youth cannot access capital from other banks and are unemployed due to a lack of startup opportunities. Over 95% of respondents supported establishing this youth-led bank and agreed access to loans could boost self-employment. The organizers believe the bank can help achieve Tanz
The document summarizes three possible future scenarios for South Africa presented by the Dinokeng Scenario Team:
1. Walk Apart - South Africa declines and disintegrates rapidly as citizens disengage from the state and alternative unaccountable groups provide services.
2. Walk Behind - The state leads development but overreaches, weakening the private sector and creating citizen dependency through large projects and prescribed investments. This proves unsustainable.
3. Walk Together - South Africa addresses challenges through cooperation between civil society, business, labor and an enabling state, building accountability, capacity and a shared national identity.
For my final project of my Maymester in Cape Town, I performed a comparative analysis of the importance of corporate social investment in the U.S. and South Africa. I listed the challenges I found and also outlined a solution to mitigate these challenges. That solution is FMG.
This document discusses several topics related to youth development and preparing youth for the future global economy. It summarizes initiatives taken by the Ministry of Youth and Culture in Jamaica to engage and train over 280,000 youth. It discusses trends in the global economy and the growing markets of China, India, and other emerging economies. It emphasizes the importance of technology, highlighting that the world's economic axis has shifted eastward and is driven by Millennials. It calls for improving access to technology and WiFi across Jamaica to give youth tools to succeed globally. It also stresses the importance of entrepreneurship, the creative economy, agriculture, and preparing youth with a global mindset.
Unemployment among youth in Sub-Saharan Africa significantly impacts development in the region. The youth population in Africa is growing rapidly but unemployment rates are very high, with over 75 million unemployed youth globally. In West Africa's ECOWAS bloc, youth unemployment rates in some countries surpass 50%. High unemployment leads to social, political, and economic problems. Governments and organizations have tried to address the issue through job programs and skills training, but more comprehensive solutions are needed to create sufficient jobs and opportunities for youth.
The Future Project (TFP) is a Nigerian social enterprise that aims to inspire leadership and create economic opportunities for youth. It uses media and training programs to build capacity and address social issues. TFP was founded in 2005 and has trained over 500 youth, securing jobs for 20% of trainees. Its programs, like the Future Nigeria Awards, engage thousands of youth across Nigeria. TFP also provides consulting services to help companies implement effective corporate social responsibility programs.
Restless Development works in Uganda to empower youth and improve their livelihoods. They operate programs in 12 districts that provide livelihood and employment training to 30,000 young people annually. Their key work areas are livelihoods/employment, sexual and reproductive health, and youth-led research. With support, they can expand their reach and continue delivering life-changing projects to empower youth.
The document discusses a campaign called "Keep'n it Real" created by a PRSSA team at the University of Texas at Arlington to increase census participation. It conducted research on hard-to-count groups like students and low-income residents. Students were identified as one of the hardest groups to count. Research found students prefer humorous, relatable messages on platforms like social media. The campaign aims to educate students on the importance of the census and encourage them to complete it through fun, engaging content tailored to students.
The focus of this Issue Brief is to explore to what extent youth volunteerism
contributes to the economic empowerment of young people in Asia and the
Pacific, due to the skills which may have been developed during volunteering.
The Brief is a result of a desk study on volunteering and youth unemployment and
underemployment throughout the region, accompanied by a number of interviews
with current and former volunteers.
The Issue Brief first breaks down the challenges of youth unemployment,
underemployment and informality in Asia and Pacific, as well as rapidly changing
skill requirements, which are barriers for young people entering the labor market.
The Brief moves on to discuss the various forms of volunteering in the region, as well
as the skills volunteers may develop during volunteering. The last section explores
which of those skills are relevant to employability and labor market access for young
people and discovers the benefits of volunteering for youth entrepreneurship.
A number of recommendations are made on employability including but not limited
to the importance of skill needs anticipation and skills development relevant for
labor market access and entrepreneurship, followed by recommendations for
volunteer serving organizations and volunteers themselves. These include, for
example, to design volunteer programmes to empower women and expose them to
new work environments and for volunteers to volunteer more strategically to expand
social capital and networks, which are crucial for finding employment in markets
dominated by informality
Training Manual for Youth Social Media Advocates YouthHubAfrica
YouthHubAfrica (YHA) to expand its reach to young Nigerians who are existing social media influencers and empower them with requisite skills and resources that will help them share information with other young persons within their communities and their social networks both online and offline.
The Youth Social Media Advocates (YSMA) program will build a community of young advocates who will use social media as an effective tool and strategy to raise awareness, share impact stories, and connect with relevant stakeholders to drive social change solely within the UNFPA Nigeria areas of works.
This document describes several innovations by Young and Rich Africa (YARA) to help youth overcome poverty. It discusses challenges related to financial education, personal development, entrepreneurship, and leadership. YARA addresses these through programs that provide financial literacy training, teach personal growth habits, support social entrepreneurship through conferences and seminars, and build skills through creative programs. The goal is to equip youth with skills and opportunities to succeed professionally and strengthen their communities.
Multicultural Apprenticeship Alliance Launch Slide - Safaraz Ali 16.06.2022.pptxThe Pathway Group
The document discusses promoting diversity in apprenticeships for people from Black, Asian, and minority ethnic (BAME) backgrounds in the UK. It notes various government and organizational initiatives to increase BAME representation in apprenticeships and senior roles. These include commitments to increase the proportion of BAME apprentices by 20% and initiatives to improve outreach, support networks for BAME apprentices, and make workplaces more inclusive. Experts have criticized some blanket approaches as missing differences between ethnic groups and the need for more targeted support. The document advocates increasing visibility of BAME apprentice role models and leaders as well as support for employers to better engage BAME communities and provide progression opportunities.
Multicultural Apprenticeship Launch Slide Safaraz Ali- 16th June 2022.pptxThe Pathway Group
The document discusses promoting diversity in apprenticeships for people from Black, Asian, and minority ethnic (BAME) backgrounds in the UK. It provides context on the government's plans to increase representation of BAME individuals in apprenticeships by 20% and discusses experts criticizing the government's strategy of only using improved marketing. The document also discusses the need to support BAME apprentices and employers through networks, role models, and addressing disparities between different ethnic groups. It mentions the BAME Apprenticeship Awards which celebrate diversity in apprenticeships.
Multicultural Apprenticeship Alliance Launch Slide - Safaraz AliThe Pathway Group
The document discusses promoting diversity in apprenticeships for people from Black, Asian, and minority ethnic (BAME) backgrounds in the UK. It notes various government and organizational initiatives to increase BAME representation in apprenticeships and senior roles. These include commitments to increase the proportion of BAME apprentices by 20% and initiatives by groups like the BAME Apprenticeship Alliance to celebrate BAME apprentice talent and address barriers to participation. Experts critique some initiatives as not doing enough and call for more focus on specific ethnic groups and support for employers in diversifying their workforces.
The document summarizes a project called DECISIONS FOR LIFE that aims to promote gender equality and empower adolescent female workers and job seekers aged 15-29 in 8 large occupational groups in service sectors across 14 developing countries. It does this through both offline union-led campaigns and an online platform providing tools on workers' rights, salaries, and career opportunities to reach over 1 million women. The 3-year project is funded by a Dutch Ministry of Foreign Affairs grant in support of UN Millennium Development Goals on gender equality and women's empowerment.
Addressing unemployment Through Entrepreneurshipwellingtonoboh
A sneak peak at the unemployment index in three developing countries and emerging democracies; with entrepreneurship as a sustainable way to boost the economy and create jobs.
From the desk of the President: 17 February 2020SABC News
This document is a letter from the President of South Africa discussing issues facing South African youth. It notes that over 60% of South Africans aged 15-17 feel optimistic about the future despite challenges like unemployment. The letter highlights a meeting with young people where access to employment and opportunities dominated discussion. To address youth unemployment, the letter announces the launch of the Presidential Youth Employment Intervention initiative to connect youth to work opportunities through skills training programs, entrepreneurship support, and national service programs. The letter expresses confidence that through partnership between government, business, and civil society, South Africa's youth will help determine the nation's future.
The document discusses the global challenge of youth unemployment, with over 400 million new jobs needed in the next decade. Asia and the Pacific account for over half of unemployed youth worldwide. Support is needed for youth beyond just jobs or training, including strengthening financial capabilities and encouraging entrepreneurship to stimulate economic growth. Effective policies couple financial education with support for youth entrepreneurship initiatives. Direct youth engagement through programs promoting financial literacy and entrepreneurship can complement government policies.
Youth Association Bank of Tanzania research-report-2022AdrianusMuganga
This document proposes establishing the Youth Association Bank in Tanzania to address youth unemployment and underemployment challenges. A Small Giant Group conducted research that found over 11.5% of Tanzania's population, or 6.9 million youth, face these issues. The bank aims to provide loans to small businesses and graduates to allow youth to pursue self-employment. It is seeking $600,000 in funding to launch in Morogoro and later expand nationwide. The research found most youth cannot access capital from other banks and are unemployed due to a lack of startup opportunities. Over 95% of respondents supported establishing this youth-led bank and agreed access to loans could boost self-employment. The organizers believe the bank can help achieve Tanz
The document summarizes three possible future scenarios for South Africa presented by the Dinokeng Scenario Team:
1. Walk Apart - South Africa declines and disintegrates rapidly as citizens disengage from the state and alternative unaccountable groups provide services.
2. Walk Behind - The state leads development but overreaches, weakening the private sector and creating citizen dependency through large projects and prescribed investments. This proves unsustainable.
3. Walk Together - South Africa addresses challenges through cooperation between civil society, business, labor and an enabling state, building accountability, capacity and a shared national identity.
For my final project of my Maymester in Cape Town, I performed a comparative analysis of the importance of corporate social investment in the U.S. and South Africa. I listed the challenges I found and also outlined a solution to mitigate these challenges. That solution is FMG.
This document discusses several topics related to youth development and preparing youth for the future global economy. It summarizes initiatives taken by the Ministry of Youth and Culture in Jamaica to engage and train over 280,000 youth. It discusses trends in the global economy and the growing markets of China, India, and other emerging economies. It emphasizes the importance of technology, highlighting that the world's economic axis has shifted eastward and is driven by Millennials. It calls for improving access to technology and WiFi across Jamaica to give youth tools to succeed globally. It also stresses the importance of entrepreneurship, the creative economy, agriculture, and preparing youth with a global mindset.
Unemployment among youth in Sub-Saharan Africa significantly impacts development in the region. The youth population in Africa is growing rapidly but unemployment rates are very high, with over 75 million unemployed youth globally. In West Africa's ECOWAS bloc, youth unemployment rates in some countries surpass 50%. High unemployment leads to social, political, and economic problems. Governments and organizations have tried to address the issue through job programs and skills training, but more comprehensive solutions are needed to create sufficient jobs and opportunities for youth.
The Future Project (TFP) is a Nigerian social enterprise that aims to inspire leadership and create economic opportunities for youth. It uses media and training programs to build capacity and address social issues. TFP was founded in 2005 and has trained over 500 youth, securing jobs for 20% of trainees. Its programs, like the Future Nigeria Awards, engage thousands of youth across Nigeria. TFP also provides consulting services to help companies implement effective corporate social responsibility programs.
Restless Development works in Uganda to empower youth and improve their livelihoods. They operate programs in 12 districts that provide livelihood and employment training to 30,000 young people annually. Their key work areas are livelihoods/employment, sexual and reproductive health, and youth-led research. With support, they can expand their reach and continue delivering life-changing projects to empower youth.
The document discusses a campaign called "Keep'n it Real" created by a PRSSA team at the University of Texas at Arlington to increase census participation. It conducted research on hard-to-count groups like students and low-income residents. Students were identified as one of the hardest groups to count. Research found students prefer humorous, relatable messages on platforms like social media. The campaign aims to educate students on the importance of the census and encourage them to complete it through fun, engaging content tailored to students.
The focus of this Issue Brief is to explore to what extent youth volunteerism
contributes to the economic empowerment of young people in Asia and the
Pacific, due to the skills which may have been developed during volunteering.
The Brief is a result of a desk study on volunteering and youth unemployment and
underemployment throughout the region, accompanied by a number of interviews
with current and former volunteers.
The Issue Brief first breaks down the challenges of youth unemployment,
underemployment and informality in Asia and Pacific, as well as rapidly changing
skill requirements, which are barriers for young people entering the labor market.
The Brief moves on to discuss the various forms of volunteering in the region, as well
as the skills volunteers may develop during volunteering. The last section explores
which of those skills are relevant to employability and labor market access for young
people and discovers the benefits of volunteering for youth entrepreneurship.
A number of recommendations are made on employability including but not limited
to the importance of skill needs anticipation and skills development relevant for
labor market access and entrepreneurship, followed by recommendations for
volunteer serving organizations and volunteers themselves. These include, for
example, to design volunteer programmes to empower women and expose them to
new work environments and for volunteers to volunteer more strategically to expand
social capital and networks, which are crucial for finding employment in markets
dominated by informality
Training Manual for Youth Social Media Advocates YouthHubAfrica
YouthHubAfrica (YHA) to expand its reach to young Nigerians who are existing social media influencers and empower them with requisite skills and resources that will help them share information with other young persons within their communities and their social networks both online and offline.
The Youth Social Media Advocates (YSMA) program will build a community of young advocates who will use social media as an effective tool and strategy to raise awareness, share impact stories, and connect with relevant stakeholders to drive social change solely within the UNFPA Nigeria areas of works.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
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How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
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The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
6. CLIENT BRIEF AND KEY ISSUE
❏ The Brief: To create a campaign that will strategically raise awareness about the
issues surrounding employment among the youth in the SADC region, and
simultaneously suggest effective ways to combat these issues.
❏ Key Issue: The youth in Africa struggle to obtain the necessary skills needed for
the labour market which results in barriers to employment opportunities.
11. PIE CHART SHOWING RESPONDENT’S MEDIA
PREFERENCES
Email 27.9%
WhatsApp 22.3%
Television 9.1
Website 7.1
Instagram 7.1
YouTube 5.1
Newspapers 4.6
Radio 3.6%
Facebook 4.6
Events 3%
All other options scored 1% or less
Legend (cont.)
12. Key Findings (Qualitative)
➢ Responses helped us understand different barriers to employment opportunities encountered by African people from
different countries of origin.
● The background of many African’s taints their approach to opportunities: how they were brought up affects the
opportunities that are availed to them. Participant “X” from Zimbabwe - “Yes. Growing up in a poverty-stricken country
still contributes to my fears of approaching or embracing opportunities to better my life. Not having an education means
that I do not have the knowledge to do a lot of things.”.
● Africa is still on a quest for equality in the marketplace, it is important that we address the gender inequalities in relation to
job opportunities. Participant “Y” from South Africa - “As much as there has been improvement, I still believe that women
have a harder time establishing their careers. For example, in my father’s law firm I’ve noticed that there are more men
compared to women.”
13. SWOT MATRIX
S
W
O
T
❏ Diversity of staff (culture, race, skills & upbringing)
❏ Determination to drive change by “Commissio’s leadership”
❏ Inability to host training within the African Union (AU)
organisation
❏ Debilitated delivery of services
❏ Outsourcing of Employment opportunities offered by AU
❏ Covid-19 - Social-distancing regulation inhibits
visistations to schools & universities to promote
campaign
❏ limited budget to expand campaign for other avenues
(unemployed youth with no digital access)
15. CAMPAIGN GOAL(S) AND
OBJECTIVE(S)
❏ CAMPAIGN GOAL - To create more job opportunities for the youth and better
some businesses in the economy that can offer and expand their horizons to create
more employment opportunities for future generations and youth members who
are currently unemployed.
❏ CAMPAIGN OBJECTIVE - Bring awareness to the youth in the SADC region, of
the African Union youth initiative, by creating a campaign that will suggest and
identify strategies to ensure that the youth is exposed to employment
opportunities and skills development in order to lower the unemployment rate
across Africa.
16. KEY STAKEHOLDER(S)
THE KEY STAKEHOLDERS:
❏ Unemployed youth.
❏ Students (underprivileged
backgrounds, undergraduate and
lacking basic skills)
17. TARGET: Unemployed young individuals who are
struggling to get job opportunities and to get
employed.
AUDIENCE: Youth that is more exposed to
technological advances but need assistance in using
those technological advances to create more
opportunities for themselves and their economy.
GOAL: To reach as much individuals our budget
allows.
❖ MULTIRACIAL.
❖ Multinational and multicultural.
❖ 18- 35 years of age.
❖ Area type - Rural & Urban/Middle-class
Most of the youth do not have matric certificate and also
lack basic skills such as writing and reading. They are not
offered job opportunities, as years of experience are
needed, however, most are easily accessible through
emails and WhatsApp. their bottom line ultimate is to get
employment to sustain themselves and their families///
A
R
C
H
E
T
Y
P
E
19. MEDIA SELECTION
P E
❏ Radio ad
- Lesedi fm -Prime times for everyday of the week
for a month. This radio station is popular in
three SADC countries; Swaziland, Botswana,
Lesotho.
- TopFm (Mauritious) and Kinshasa FM (DRC)
❏ Facebook ad: to reach an audience of over 10000
people
❏ Influencer posts on Instagram
- Sthandwa Ngubeni(RSA)11 thousand followers: 5
Posts for free. She is popular in the social media
space.
- Ayanda Thabethe (RSA)1.5million followers :5
posts in a space of 3 months.. Popular in the
media space
- Tamara Wilson ( Botswana)30 thousand
followers: 7 posts in 2 months. She is a
popular activist
- Thuthu Mbingo (Swaziland) 10 thousand
followers );3 posts for free. Popular in the
education space
- -Ms Manche (Lesotho)200 thousand
followers: 3posts in 1 month. She is popular
in the business world
❏ News coverage/press mentions
(Bizcommunity.com)
- Our campaign has been featured in
Botswana’s newspaper “The Voice” as
well as ‘’Botswana Guardian” with a reach
of over 500 000 people
- The Sunday times has also featured our
campaign
Ehlana (Madagascar) 86 thousand followers: 3posts in 2months. She is a
popular media personality
-Tyra Matiza(Zimbabwe): 2posts in a month. She is a popular humanitarian
-Jessica Marques (Namibia): 4 posts in 2 months. She is popular in the
business world
-Jamelia Sopo (Congo): 2 posts in a month
She is a popular media personality
20. Media Selection
Owned Media
❏ Instagram and Facebook
- Using our the influencers that we have partnered
with, the publicity they will bring, will direct the
youth to the AU’s Facebook and Instagram pages
where they will be able to get more information
about the campaign. -Instagram and facebook
pages as well as the hashtags are meant to try
engage with the youth, by posting about our
campaign as well as us visiting different schools to
talk about our campaign, these pages with also
direct them to our website as well as the AU’s
website.
❏ Hashtags:#changethenarravtive, #1millionby2021,
#AfricaUnited4Youth
❏ Newsletters: Our campaign will be included in the
university of Swaziland, University of Mozambique
and UJ’s news letters
❏ Website
The link will be posted on our
Facebook/Instagram pages and ads to allow
people to know where they can find more
information about the campaign.
Shared Media
❏ Youtube
Sni Mhlongo -will talk about our
campaign for a minute in 3 of her
upcoming youtube videos
S
21. KEY MESSAGE(S)
❏ The campaign aims
to” empower and
change the narrative
of the life of an
African child” by
educating them of the
available means for
skills development in
order to be
compatible with the
labour market
❏ According to the
SADC(2012) the
official languages
spoken in the SADC
region are
French,Portuguese
and English, and our
campaign will use
English as the main
language of
communication
The majority of the
African continent’s
population is the
youth, hence we are
calling on the youth
specifically the
unemployed youth to
participate and engage
with this initiative and
change the narrative of
their current situation
#changethenarrative
22. STRATEGIC CREATIVE IDEA
Online& Offline
Activations:
❏ Increased audience reach
❏ Persuasive impact
❏ Increased engagement with
audience
23. ● Competitions
to increase
engagement
● Encourage
re-posts with
the campaign
hashtag
#1millionby2012
#AfricaUnite4Youth
#CountMeIn
#youthengagementAric
anUnion
#changethenarritive
25. CalltoAction
Social media
★ Read informational pamphlets and
visit the suggested websites for
youth development initiatives
★ Newspaper articles
Print Media
★ Sign up on the AU website to receive weekly
newsletters
★ Participate in our influencer polls on Twitter
★ Participate in the #1millionby2012
#AfricaUnite4Youth #CountMeIn
#youthengagementAricanUnion
#changethenarritive drive on the AU Twitter
account by posting your qualifications on the thread
every week
26. Activation
❏ On-campus activations to
give informational talks & give
out educational pamphlets
about employment
opportunities
❏ Encourage taking
photographs with campaign
influencers and repost them
on Insta,Facebook and
Twitter with
“#ChangeTheNarrative “
CalltoAction
29. An article on our campaign will be included
on
“The Voice”
“Botswana Guardian”
Hoping to reach of over 500 000 people!!
Online news website: Business Media Mags!
Online advertising for 2 months inclusive
● “corporate profile” which would be a briefing of our
campaign,
● images
● 1month banner.
TopFM
(Mauritius)
Free
Kinshasa FM
88.4 (Free)
30. ACTIVITY PLAN
Activity/ PESO Media Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Facebook Ads
(p)
·Post on the AU’s active
account. Introducing the
Campaign.
·Introduce the HASHTAG
for our campaign, for daily
interaction.
•Post videos from our
activities and videos
talking about the
campaign.
•Introduce the Giveaway.
For higher engagement.
Individuals that can tag
the most people on our
posts, campaign ads.
The 1 winner will be
rewarded with
professional help on
their CV!
•Weekly live stream video,
include questions and
updates.
Close the giveaway and
announce the winner by
the beginning of the
month.
continue with Weekly live
stream video, include
questions and updates.
•
Instagram •the AU’s active account
will be used
•Instagram influencers
introduce our
campaign,interact with
our digital target market.
•Introduce the campaign
HASHTAG, for daily
interaction and high
engagement.
Include AU website
page on their account
bio.
Influencers to make
swipe up posts that
lead to AU website.
•Influencers include
giveaway swipe up
post, that lead to the
Facebook giveaway.
•Weekly live video on
our account.
•
YouTube First video where
youtuber SniMhlongo
will mention the
campaign on her
channel.
Have her introduce
our social media and
website.
The second video
where SniMhlongo
mentions the campaign
on her channel.
Have a member of the
campaign join her in the
video for detailed
understanding on the
campaign.
3rd Youtube video where
we have youtuber
SniMhlongo talking about
the campaign.
last Youtube video
where we have
youtuber SniMhlongo
talking about the
campaign.
31. Radio (E) Lesedi FM, TopFM,
KinshasaFM -Have the
campaign ads in the
morning, which will
mention what our
campaign is about and
platforms we are
available on
TopFM, KinshasaFM
-Have the campaign
ads 30 second AIR
LM Radio
(Mozambique) 30sec
Air on campaign.
TopFM, KinshasaFM
-Have the campaign
ads 30 second AIR
TopFM,
KinshasaFM-Have the
campaign ads 30
second AIR
TopFM,
KinshasaFM-Have the
campaign ads 30
second AIR
TopFM,
KinshasaFM-Have the
campaign ads 30 second
AIR
News
Coverage
The voice
newspaper,
campaign feature.
School Visits Our agency will be
doing school visits to
promote the campaign
and hand out
pamphlets.
Continue with the
Visits
Start a “My Vision
programme”
Allowing students to
talk about where they
see their futures
headed.
Set up an email
address that allows
every child in SADC to
send their
story(programme). For
schools that wont be
visited. They will be
shared on social media.
•10 school visits in
Eswatini
5 school visits in Zambia
5 school visits Tanzania
University
Visits
· Setting up stands at
the different
Universities in SADC
region.
· Feeding the young
adults knowledge
about our campaign.
-Have the different
influencers from the
different countries
present and say
something about the
campaign beneficial to
students.
• set up short
questions to ask after
campaign talk - for
engagement and
interaction, then giving
out earphones
Pin up posters and
fliers on visible school
boards.
Approach the
international house to
help send emails to
international students.
Visit universities in
Mauritius and South
Africa.
Give out any leftover
earphones and
pamphlets.
32. CAMPAIGN BUDGET
The African Union has initiated the campaign under a budget of no
more than R100 000. In this, the agency has planned to cover :-
ITEM DESCRIPTION PRICE
Mediatoolkit All-rounder media component measuring tool ( R2 040,11 pm x 6 months) R12240,66
LM Radio (Mozambique) Weekdays 16;00-19;00 pm slot, Biz news report R14000,00
Lesedi FM (RSA) Weekdays 15;00-18;00 pm slot, Biz news report (R5610 p/w x 2 weeks) R11220.00
Facebook ADS Daily ads @ R125.37 cost per 1000 impressions (100 000 target) R12537,00
Ayanda Thabethe (RSA) Influencer R10 000
Tamara Wilson (Botswana) Influencer R2 154,34
Thuthu Mbingo (Swaziland) Influencer R3000
Ms Manche (Lesotho) Influencer R4000
Sni Mhlongo Influencer R2000
33. Digital printing Johannesburg R20 x 30 T-shirts R600,00
Delivery Cost for online delivery per t-shirts order (30 tshirts) R250,00
Flyer Man Campaign pamphlets for school/university visits = R2950 per 20000 quantity R5900
Gazebo Makro Campmaster instant 200 Gazebo R999.00
Table and chairs Tables & chairs used at University visit for set up
Chairs(plastic chair x15) = R750, Table(1800mm canteen table)=R699
R1449
Promoters 20 promoters @ R300 for 3,5 hours R6000
Studia costs Radio ads, once off fee R2700.00
GIFT Hampers Hampers for raffles held during school visits @R200 each (50 schools) R10 000,00
James Innes Group: the CV
Centre
Competition Giveaway for one lucky winner who enters through social media
interaction
R1750
Earphones Ultra-Link UL Stereo earphones (R100 x 46) R4600
Total amount R100 000
35. MEASUREMENT AND EVALUATION
GeoPoll - Audience data measurement for TV, radio, and print for multiple markets in Africa,
the Middle East, and the Caribbean.
Brand24 - AU website
Mediatoolkit
- Real-time monetization and measurement of brand/campaign.
- Website monitoring, Facebook Pages, Twitter, YouTube, Forums, Blogs & Comments
#1millionby2012 #AfricaUnite4Youth #CountMeIn #youthengagementAricanUnion #changethenarritive
NB: The campaign metrics will be measured during, and after the campaign duration period - 6 months)
36. MEASUREMENTAND
EVALUATION
OUTTAKES
- Likes
- Shares
- Reviews
- Word-of-mouth promotions
- Retweets
- Positive comments - “...this was very informative”, “
How can I be part of This” , “I’m Interested”
OUTCOMES
- More engagements from
the youth
- Increased interest &
interactions of content on
social media & more
website visits.
- Awareness of AU amongst
youth SADC countries its
main purpose to better
young lives/futures.
EXPECTATIONS
- To reach over 500 000 unemployed youth across the SADC region
- Campaign to attain the intended message across to the youth targeted in SADC region
- #changethenarritive
- Facebook sponsored posts will make content of campaign discoverable.
- Lead generation will promote the AU's website or the campaigns' website and lead people's internet searches that
relate to such initiatives.
VISITS TO SCHOOLS AND UNIVERSITIES
- Surveys
- will be conducted to determine numbers of interested participants
- Registers
- will be taken and used to evaluate & measure attendance success rates
- Raffle competitons conducted wili also determine the numbers of participants reached
37. CONCLUSION
The objective of the 1 million by 2021 campaign is to bring awareness to youth in the
SADC region about the African Union youth initiatives, by creating a campaign
that will suggest and identify strategies to ensure that the youth is exposed to
employment opportunities and skills development in order to lower the
unemployment rate across Africa. Through the commitment and support of other
established organisations, the youth have a chance to realise their potential and
stand a chance of becoming employed. The 1 million by 2021 initiative is a step
forward into bringing change for the African youth.
#1millionby2012 #AfricaUnite4Youth #CountMeIn
#youthengagementAricanUnion #changethenarritive