Atul Purohit started making sweets in 1984 in Belagavi, India and grew his business from humble beginnings to now producing 200 kg of their signature sweet "Kunda" per day with a staff of 50 people. The case study details how Atul overcame challenges through traits like a never-give-up attitude, offering high quality unique products, good customer service, and adapting to changes in the market. Atul Purohit Sweets has found success through concentric growth while maintaining their values of honesty and giving back to the community. The case is intended to teach lessons about entrepreneurship, managing change, and how success comes in many forms beyond just expansion and diversification.