SlideShare a Scribd company logo
Welcome to the Presentation
on
the Case Study
of
“Entrepreneurial success of Atul
Purohit Sweets – A person who
grew beyond expectations”
1
Author Details
• Case authored by
Dr. M. M. Munshi
Professor & Special Officer
VTU, Belagavi
Dr. Sanjay K Deshpande
Research Scholar
VTU, Belagavi
2
Learning Objectives:
• To learn about the traits & qualities of a
successful entrepreneur( Atul Purohit).
• To learn about the various initiatives taken by
Atul Purohit to succeed by defying the odds.
• To understand that success does not always
refer to large brands, Alliance, Going
International, Expansion, Diversification, and
other classical corporate terminologies.
International Case Conference @ ICBM
Dec 17 , 2016
3
Case Extract
 Atul Purohit Sweets has secured a worthy berth in
VUCA world through
 “Kundanagiri” & Kunda which originated in
Belagavi about six decades back.
“Remarkable journey from the “Sand fields of
Rajasthan to the sugar bowl of Karnataka”.(Belagavi
has 20 sugar factories out of 58 in Karnataka).
“Never say die attitude fuels the spirit to withstand
the competition and the test of time”.
4
International Case Conference @ ICBM
Dec 17 , 2016
Indian Food Industry
 The Indian food processing industry accounts for 32 per cent of
the country’s total food market.
 It contributes around 14 per cent of manufacturing Gross
Domestic Product (GDP). The Indian food industry is poised for
huge growth, increasing its contribution to world food trade every
year.
 Vision Document-2015 was prepared by the Ministry of Food
Processing Industries envisages the size of investment in the
processed food sector by increasing the level of processing of
perishables from 6 per cent to 20 per cent, value addition from 20
per cent to 35 per cent and share in global food trade from 1.5 per
cent to 3 per cent by 2015.
5
International Case Conference @ ICBM
Dec 17 , 2016
Kunda
• This Einstein's Eureka moment made the Marwadi
Mithaliwala name the Sweet as “Kunda”- Which
actually was his daughter’s name.
• "Bengal is famous for Rasagulla. The Punjabis have
their own mithais. Karnataka's most popular sweets
after the Mysorepak. It is distinct because “Kunda”
is rarely found outside northern Karnataka(
Belagavi).
6
International Case Conference @ ICBM
Dec 17 , 2016
Mr.Atul Purohit
How did it all start ??
 Livelihood & Blue Moon Lighting 1984
 Penmanship ( Angaar. Kroadh) 1987- 1991
 Defy Odds and superstitious beliefs ( Haunted) 1991- Till Now
 Winners don’t quit ( Conspiracy)
7
International Case Conference @ ICBM
Dec 17 , 2016
Key Success Factors
• Proper Management Perspective- Polite Staff
• Human Resource Measures- Accommodation,
Food, Salary Hike.
• Desire to Excel - Story Writer to entrepreneur,
Risk taking Ability, Humble nature of Mr.
Atul.
• USP of Atul Purohit Sweets- Hygiene, Quality
and Unique product ( Kunda).
8
International Case Conference @ ICBM
Dec 17 , 2016
Key Success Factors
• CSR Initiatives enabled through values &
Honesty- Goshala (Cow Shelter) ,RPL.
• Product Range Offered –
• Halwa, Rasgoola, Pedha.
• Logistics of Product- Packaging, Prevent
Perishable nature .
• Concentric Growth.
International Case Conference @ ICBM
Dec 17 , 2016
9
Key Success Factors
Keeping abreast with changing trends: In India, there are
nearly 65 million diabetics, according to the statistics of the
International Diabetes Federation. Hence offer sugar free
products.
International Case Conference @ ICBM
Dec 17 , 2016
10
Challenges Faced and Facing
• Erratic Labour supply as a result of freebies
Offered.
• Unfair Competition.
• Advent of Mobile.
International Case Conference @ ICBM
Dec 17 , 2016
11
Vital Statistics
10
200
0
50
100
150
200
250
1991 2016
kunda making In Kgs/ Day
kunda
making
2
45
0
5
10
15
20
25
30
35
40
45
50
1991 2016
Man Power Count
Man Power
International Case Conference @ ICBM
Dec 17 , 2016
12
Customer Profile
International Case Conference @ ICBM
Dec 17 , 2016
13
Future Plan
• Diversify into textile business by opening
readymade stores to bank on the strong brand
equity. Though not imminent, this business
idea could well see the light of its day, 5 to 6
years down the line with serious
implementation.
14
International Case Conference @ ICBM
Dec 17 , 2016
Teaching Plan
• This case can be taught in the domain of
Entrepreneurship and change management.
• Learning never ends – Readers / Students can
contemplate upon Centralised Billing, HRM
Interventions, Books of accounts.
International Case Conference @ ICBM
Dec 17 , 2016
15

More Related Content

Similar to Atul Purohit Sweets - Sanjay Deshpande.pptx

Study on the penetration of amul kool milk
Study on the penetration of amul kool milkStudy on the penetration of amul kool milk
Study on the penetration of amul kool milk
Projects Kart
 
Blackbook Vijay mirgule
Blackbook Vijay mirguleBlackbook Vijay mirgule
Blackbook Vijay mirgule
Vijay Mirgule
 
Food Processing Sector Report April 2017
Food Processing Sector Report April 2017 Food Processing Sector Report April 2017
Food Processing Sector Report April 2017
India Brand Equity Foundation
 
Food Processing Sector Report - March 2017
Food Processing Sector Report - March 2017Food Processing Sector Report - March 2017
Food Processing Sector Report - March 2017
India Brand Equity Foundation
 
Full report
Full reportFull report
Full report
PRATEEK SINGH
 
Amul SIP Project
Amul SIP ProjectAmul SIP Project
Amul SIP Project
Anirban Ghosh
 
Market study of Biscuit industry in Bangladesh
Market study of Biscuit industry in BangladeshMarket study of Biscuit industry in Bangladesh
Market study of Biscuit industry in Bangladesh
Abdur Rakib Mohammad
 
A comparative analysis of customer preferences of chocolate products
A comparative analysis of customer preferences of chocolate productsA comparative analysis of customer preferences of chocolate products
A comparative analysis of customer preferences of chocolate products
ankan sengupta
 
Food Processing Sectore Report - February 2017
Food Processing Sectore Report - February 2017Food Processing Sectore Report - February 2017
Food Processing Sectore Report - February 2017
India Brand Equity Foundation
 
Analysis for Britannia Biscuits
Analysis for Britannia BiscuitsAnalysis for Britannia Biscuits
Analysis for Britannia Biscuits
Mayank Devlal
 
Bloom april2016
Bloom april2016Bloom april2016
Bloom april2016
BalmerLawrie
 
New international market for business
 New international market for business New international market for business
New international market for business
Shubham Patil
 
Food Processing Sectoral Report - October 2016
Food Processing Sectoral Report - October 2016Food Processing Sectoral Report - October 2016
Food Processing Sectoral Report - October 2016
India Brand Equity Foundation
 
Dairy Innovation Summit 2019 (Amsterdam)
Dairy Innovation Summit 2019 (Amsterdam)Dairy Innovation Summit 2019 (Amsterdam)
Dairy Innovation Summit 2019 (Amsterdam)
Ian O'Loughlin
 
Market Growth Dynamics of Cheese
Market Growth Dynamics of CheeseMarket Growth Dynamics of Cheese
Market Growth Dynamics of Cheese
Chandrakant Pawar
 
DAIRY INDUSTRY.pptx
DAIRY INDUSTRY.pptxDAIRY INDUSTRY.pptx
DAIRY INDUSTRY.pptx
MANAK KUMAR
 
Nn 2016 SCM gp 1.1 ETA
Nn 2016 SCM gp 1.1 ETANn 2016 SCM gp 1.1 ETA
Nn 2016 SCM gp 1.1 ETA
Nafis Nirman
 
Current status of milk industry in india with SWOT analysis
Current status of milk industry in india with SWOT analysisCurrent status of milk industry in india with SWOT analysis
Current status of milk industry in india with SWOT analysis
DrRadhakrishna Sahu
 
Think Grain Think Feed February 2021
Think Grain Think Feed February 2021Think Grain Think Feed February 2021
Think Grain Think Feed February 2021
Think Grain Think Feed
 
McDonalds business in developing countries viz a viz to pakistan
McDonalds business in developing countries viz a viz to pakistanMcDonalds business in developing countries viz a viz to pakistan
McDonalds business in developing countries viz a viz to pakistan
Irem Waseem
 

Similar to Atul Purohit Sweets - Sanjay Deshpande.pptx (20)

Study on the penetration of amul kool milk
Study on the penetration of amul kool milkStudy on the penetration of amul kool milk
Study on the penetration of amul kool milk
 
Blackbook Vijay mirgule
Blackbook Vijay mirguleBlackbook Vijay mirgule
Blackbook Vijay mirgule
 
Food Processing Sector Report April 2017
Food Processing Sector Report April 2017 Food Processing Sector Report April 2017
Food Processing Sector Report April 2017
 
Food Processing Sector Report - March 2017
Food Processing Sector Report - March 2017Food Processing Sector Report - March 2017
Food Processing Sector Report - March 2017
 
Full report
Full reportFull report
Full report
 
Amul SIP Project
Amul SIP ProjectAmul SIP Project
Amul SIP Project
 
Market study of Biscuit industry in Bangladesh
Market study of Biscuit industry in BangladeshMarket study of Biscuit industry in Bangladesh
Market study of Biscuit industry in Bangladesh
 
A comparative analysis of customer preferences of chocolate products
A comparative analysis of customer preferences of chocolate productsA comparative analysis of customer preferences of chocolate products
A comparative analysis of customer preferences of chocolate products
 
Food Processing Sectore Report - February 2017
Food Processing Sectore Report - February 2017Food Processing Sectore Report - February 2017
Food Processing Sectore Report - February 2017
 
Analysis for Britannia Biscuits
Analysis for Britannia BiscuitsAnalysis for Britannia Biscuits
Analysis for Britannia Biscuits
 
Bloom april2016
Bloom april2016Bloom april2016
Bloom april2016
 
New international market for business
 New international market for business New international market for business
New international market for business
 
Food Processing Sectoral Report - October 2016
Food Processing Sectoral Report - October 2016Food Processing Sectoral Report - October 2016
Food Processing Sectoral Report - October 2016
 
Dairy Innovation Summit 2019 (Amsterdam)
Dairy Innovation Summit 2019 (Amsterdam)Dairy Innovation Summit 2019 (Amsterdam)
Dairy Innovation Summit 2019 (Amsterdam)
 
Market Growth Dynamics of Cheese
Market Growth Dynamics of CheeseMarket Growth Dynamics of Cheese
Market Growth Dynamics of Cheese
 
DAIRY INDUSTRY.pptx
DAIRY INDUSTRY.pptxDAIRY INDUSTRY.pptx
DAIRY INDUSTRY.pptx
 
Nn 2016 SCM gp 1.1 ETA
Nn 2016 SCM gp 1.1 ETANn 2016 SCM gp 1.1 ETA
Nn 2016 SCM gp 1.1 ETA
 
Current status of milk industry in india with SWOT analysis
Current status of milk industry in india with SWOT analysisCurrent status of milk industry in india with SWOT analysis
Current status of milk industry in india with SWOT analysis
 
Think Grain Think Feed February 2021
Think Grain Think Feed February 2021Think Grain Think Feed February 2021
Think Grain Think Feed February 2021
 
McDonalds business in developing countries viz a viz to pakistan
McDonalds business in developing countries viz a viz to pakistanMcDonalds business in developing countries viz a viz to pakistan
McDonalds business in developing countries viz a viz to pakistan
 

Recently uploaded

一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
ocqunu
 
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...
Abasse Twalal Harouna
 
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
degswa
 
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptxExploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Elastostar Rubber Corporation
 
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
Complete Self-write Restaurant Business Plan Guide for EntrepreneursComplete Self-write Restaurant Business Plan Guide for Entrepreneurs
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
Kopa Global Technologies
 
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
es4hjcss
 
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
es4hjcss
 
一比一原版(ud毕业证书)丹佛大学毕业证如何办理
一比一原版(ud毕业证书)丹佛大学毕业证如何办理一比一原版(ud毕业证书)丹佛大学毕业证如何办理
一比一原版(ud毕业证书)丹佛大学毕业证如何办理
degswa
 
VYAPAR TRENDS JUNE-2024 e-EDITION (VOL-2, ISSUE-05)
VYAPAR TRENDS JUNE-2024 e-EDITION (VOL-2, ISSUE-05)VYAPAR TRENDS JUNE-2024 e-EDITION (VOL-2, ISSUE-05)
VYAPAR TRENDS JUNE-2024 e-EDITION (VOL-2, ISSUE-05)
ftiiassociation
 

Recently uploaded (9)

一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
一比一原版(UAL毕业证)伦敦艺术大学毕业证如何办理
 
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...
 
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
一比一原版(ucsf毕业证书)加利福尼亚大学旧金山分校毕业证如何办理
 
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptxExploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
Exploring the Contrast Silicone Sponge Rubber Versus Foam Rubber.pptx
 
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
Complete Self-write Restaurant Business Plan Guide for EntrepreneursComplete Self-write Restaurant Business Plan Guide for Entrepreneurs
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
 
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
1:1制作英国伦敦大学毕业证(london毕业证书)学历学位证书原版一模一样
 
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
1比1定做(aub毕业证书)伯恩茅斯艺术大学毕业证硕士学历证书原版一模一样
 
一比一原版(ud毕业证书)丹佛大学毕业证如何办理
一比一原版(ud毕业证书)丹佛大学毕业证如何办理一比一原版(ud毕业证书)丹佛大学毕业证如何办理
一比一原版(ud毕业证书)丹佛大学毕业证如何办理
 
VYAPAR TRENDS JUNE-2024 e-EDITION (VOL-2, ISSUE-05)
VYAPAR TRENDS JUNE-2024 e-EDITION (VOL-2, ISSUE-05)VYAPAR TRENDS JUNE-2024 e-EDITION (VOL-2, ISSUE-05)
VYAPAR TRENDS JUNE-2024 e-EDITION (VOL-2, ISSUE-05)
 

Atul Purohit Sweets - Sanjay Deshpande.pptx

  • 1. Welcome to the Presentation on the Case Study of “Entrepreneurial success of Atul Purohit Sweets – A person who grew beyond expectations” 1
  • 2. Author Details • Case authored by Dr. M. M. Munshi Professor & Special Officer VTU, Belagavi Dr. Sanjay K Deshpande Research Scholar VTU, Belagavi 2
  • 3. Learning Objectives: • To learn about the traits & qualities of a successful entrepreneur( Atul Purohit). • To learn about the various initiatives taken by Atul Purohit to succeed by defying the odds. • To understand that success does not always refer to large brands, Alliance, Going International, Expansion, Diversification, and other classical corporate terminologies. International Case Conference @ ICBM Dec 17 , 2016 3
  • 4. Case Extract  Atul Purohit Sweets has secured a worthy berth in VUCA world through  “Kundanagiri” & Kunda which originated in Belagavi about six decades back. “Remarkable journey from the “Sand fields of Rajasthan to the sugar bowl of Karnataka”.(Belagavi has 20 sugar factories out of 58 in Karnataka). “Never say die attitude fuels the spirit to withstand the competition and the test of time”. 4 International Case Conference @ ICBM Dec 17 , 2016
  • 5. Indian Food Industry  The Indian food processing industry accounts for 32 per cent of the country’s total food market.  It contributes around 14 per cent of manufacturing Gross Domestic Product (GDP). The Indian food industry is poised for huge growth, increasing its contribution to world food trade every year.  Vision Document-2015 was prepared by the Ministry of Food Processing Industries envisages the size of investment in the processed food sector by increasing the level of processing of perishables from 6 per cent to 20 per cent, value addition from 20 per cent to 35 per cent and share in global food trade from 1.5 per cent to 3 per cent by 2015. 5 International Case Conference @ ICBM Dec 17 , 2016
  • 6. Kunda • This Einstein's Eureka moment made the Marwadi Mithaliwala name the Sweet as “Kunda”- Which actually was his daughter’s name. • "Bengal is famous for Rasagulla. The Punjabis have their own mithais. Karnataka's most popular sweets after the Mysorepak. It is distinct because “Kunda” is rarely found outside northern Karnataka( Belagavi). 6 International Case Conference @ ICBM Dec 17 , 2016
  • 7. Mr.Atul Purohit How did it all start ??  Livelihood & Blue Moon Lighting 1984  Penmanship ( Angaar. Kroadh) 1987- 1991  Defy Odds and superstitious beliefs ( Haunted) 1991- Till Now  Winners don’t quit ( Conspiracy) 7 International Case Conference @ ICBM Dec 17 , 2016
  • 8. Key Success Factors • Proper Management Perspective- Polite Staff • Human Resource Measures- Accommodation, Food, Salary Hike. • Desire to Excel - Story Writer to entrepreneur, Risk taking Ability, Humble nature of Mr. Atul. • USP of Atul Purohit Sweets- Hygiene, Quality and Unique product ( Kunda). 8 International Case Conference @ ICBM Dec 17 , 2016
  • 9. Key Success Factors • CSR Initiatives enabled through values & Honesty- Goshala (Cow Shelter) ,RPL. • Product Range Offered – • Halwa, Rasgoola, Pedha. • Logistics of Product- Packaging, Prevent Perishable nature . • Concentric Growth. International Case Conference @ ICBM Dec 17 , 2016 9
  • 10. Key Success Factors Keeping abreast with changing trends: In India, there are nearly 65 million diabetics, according to the statistics of the International Diabetes Federation. Hence offer sugar free products. International Case Conference @ ICBM Dec 17 , 2016 10
  • 11. Challenges Faced and Facing • Erratic Labour supply as a result of freebies Offered. • Unfair Competition. • Advent of Mobile. International Case Conference @ ICBM Dec 17 , 2016 11
  • 12. Vital Statistics 10 200 0 50 100 150 200 250 1991 2016 kunda making In Kgs/ Day kunda making 2 45 0 5 10 15 20 25 30 35 40 45 50 1991 2016 Man Power Count Man Power International Case Conference @ ICBM Dec 17 , 2016 12
  • 13. Customer Profile International Case Conference @ ICBM Dec 17 , 2016 13
  • 14. Future Plan • Diversify into textile business by opening readymade stores to bank on the strong brand equity. Though not imminent, this business idea could well see the light of its day, 5 to 6 years down the line with serious implementation. 14 International Case Conference @ ICBM Dec 17 , 2016
  • 15. Teaching Plan • This case can be taught in the domain of Entrepreneurship and change management. • Learning never ends – Readers / Students can contemplate upon Centralised Billing, HRM Interventions, Books of accounts. International Case Conference @ ICBM Dec 17 , 2016 15