People seek to understand the causes of behavior through attribution theory, which examines how people make causal explanations for their own and others' actions. There are two types of attributions - internal, which attributes behavior to internal factors like ability or personality, and external, which attributes behavior to outside influences. When making judgments about others, people tend to underestimate external influences and overestimate internal influences, known as the fundamental attribution error, and they are also prone to the self-serving bias by taking credit for successes but blaming failures on external factors.

1. ATTRIBUTION
THEORY
BY
Dipanway Bhabuk

2. ATTRIBUTION THEORY
People are motivated to understand the
causes of behavior. Attribution theory
seeks to explain how and why people
make these causal attributions.
Attributions are the reasons we give for
our own and others behaviors.

3. TWO GENERAL TYPES OF ATTRIBUTIONS
THAT PEOPLE MAKE
INTERNALLY
ATTRIBUTIONS
EXTERNALLY
ATTRIBUTIONS

4. THREE DETERMINING FACTOR
 DISTINCTIVENESS
 CONSENSUS
 CONSISTENCY

5. FUNDAMENTAL ATTRIBUTON
ERROR
WE UNDERESTIMATE THE INFLUENCE OF
EXTERNAL FACTORS & OVERESTIMATE THE
INFLUENCE OF INTERNAL FACTORS WHEN
MAKING JUDGMENTS ABOUT THE
BEHAVIOUR OF OTHERS

6. SELF-SERVING BIAS
ATTRIBUTE OWN SUCCESS TO INTERNAL
FACTORS, WHILE PUTTING BLAME FOR FAILURES
ON EXTERNAL FACTORS

7. THANK YOU…